Driscoll's

❤️ February is the month of matters of the heart—Valentine’s Day and Heart Health Month. At Driscoll’s, we’re aligning with these themes through innovation that meets consumer demand and stands out on retail shelves: strawberries and raspberries in heart-shaped clamshells. This seasonal offering strategically taps into the unique positioning of Only the Finest Berries™. Berries are the sweet indulgence that’s also healthy—creating the perfect intersection of celebration and wellness. By capturing both the emotional and functional aspects of fresh fruit, we’re creating strong retail opportunities and reinforcing our commitment to Sweetness Worth Sharing™. Innovation like this drives category growth, elevates the brand, and positions Driscoll’s at the forefront of the fresh produce industry. Harvesting has begun, and we’re proud to offer nationwide distribution across the U.S. and select retailers in Canada. #Driscolls #InnovationInProduce #HeartShapedClamshell #MarketTrends #SweetnessWorthSharing #CategoryGrowth #FoodMarketing

As Southern California wildfires devastate the neighborhoods of our families, friends, and colleagues, we are heartbroken. These are communities many of us hold dear with memories. At Driscoll’s, we feel a deep responsibility to act. As a company that serves millions of families every day, we believe in the power of community to rise in time of need. That’s why we’re donating to an organization that shares our values and inspires us daily: World Central Kitchen (WCK). Chef @José Andrés and his team are on the frontlines, providing meals to those impacted by the fires. They remind us of a simple truth: as communities’ recover and rebuild, we must nourish ourselves and our neighbors. We’ve made a donation to support their vital work. Californians embody resilience, creativity, and an unshakable spirit. With our collective efforts, these communities will rise again. ➡️ Donate now and be part of the recovery: https://lnkd.in/ep-NHKBR

Delivering safe, high-quality and great tasting berries to consumers around the world requires packaging to be a critical component to the success of Driscoll’s.  Driscoll's is on a journey with a set of ambitious goals to ensure we take actions to eliminate unnecessary packaging and achieve 100% plastic packaging to be reusable, or recyclable. Last but not least, Driscoll’s is taking on a series of packaging initiatives where we test, learn and innovate around paper packaging. Look for those initiatives (around the world) and tell us what you think.  

@CES unites the brightest tech luminaries to pioneer the future and solve the world's biggest challenges.  Join Driscoll's Scott Komar, SVP of Global R&D, for a lively discussion on the Robot Farm of 2050 with moderator, Vonnie Estes, International Fresh Produce Association and fellow panelist M. Brett McMickell, Kubota Corporation. Thanks to The Spoon and Michael Wolf for organizing the Ultimate Food Tech Experience! https://lnkd.in/g86WQ5NB

Last week, Driscoll's hosted two book readings of our award-winning children's book "A Sofia Special" in our growing region of Oxnard. These events were part of a nationwide book reading tour with Reading Is Fundamental, the nation's leading children's literacy non-profit. As part of Driscoll's goal to create more opportunities for childhood and youth development, this partnership supports RIF's mission of disrupting the U.S. literacy crisis by bringing the joy of reading to children and creating skilled readers while reinforcing Driscoll's commitment to invest in local health and education programs in the Vibrant Communities it has called home for more than 100 years as One Family, One Earth™. Thank you to Ventura County Star and Juan Carlo Mendoza for covering our event at Christa McAuliffe STEAM Academy, where Driscoll's employees volunteered to read the book to a group of second graders. Every student got to take home at least three books, participate in fun literacy activities and enjoy a berry feast following the readings! https://lnkd.in/gJJW5z-8

That’s a wrap for the 2024 International Fresh Produce Association's Global Produce & Floral Show. Thank you to all the attendees, customers and our very own employees who showed up with passion and energy for this incredible industry that underscores the positive impact that fresh produce has on people, plates, and the planet. Last but not least, a bit of humble bragging...the Driscoll’s Berry Patch Runners rocked the 5K Race for a Healthier World winning the Team Spirit Award as the most delicious runners! Game on for next year 😉

Driscoll's has been Honored with a 2024 Besties Award for our mini-series, One Family, One Earth™, which gives consumers an inside look at Driscoll’s art of growing, our thriving workforce, our environmental stewardship, and the vibrant communities that grow Only the Finest Berries™ Thanks to AndNowUKnow and the Special Voting Committee composed of experienced retail buyers and experienced food leaders who made the selection. https://lnkd.in/gr65mTam

Congratulations to our partner Plenty® for opening the world's first farm to grow indoor, vertically farmed berries at scale. The Richmond farm will exclusively grow Driscoll's strawberries, combining Plenty's advanced technology with our proprietary varieties focused on premium flavor. “Partnering with Plenty for the launch of the Richmond Farm allows us to bring our premium strawberries closer to consumers in the Northeast, the largest berry consumption region in the US,” said Driscoll’s CEO Soren Bjorn. Thank you to Virginia Governor Glenn Youngkin and other state and local leaders who were present at the opening celebration. Looking forward to a delicious future Arama Kukutai! https://lnkd.in/gGJG9gdB

Driscoll’s has been rooted in the Northern California community for more than 100 years and our hope is to continue growing alongside it for generations to come. Our donation to the acquisition and protection of the Beach Ranch initiative comes from both the Reiter Family Trust and Driscoll’s Charitable Giving. J. Miles Reiter and Driscoll's believes this vital restoration project will protect our communities, agriculture and the environment while enhancing water resources and climate resiliency.  Thanks Land Trust of Santa Cruz County, The Nature Conservancy, NOAA: National Oceanic & Atmospheric Administration.

Time to Vote for #SXSW Panel Picker! Deadline is August 18th.   SXSW is where innovation and creativity collide, drawing a global audience of influencers, media, tech pioneers, and trendsetters. Driscoll’s has a unique chance to showcase Only the Finest Berries™ at the heart of this dynamic intersection of culture and consumer trends.   Cast your vote for the Panels below and help us bring our story to the world’s stage! 1). From Palate to Palette: How Food Disrupted Beauty & Fashion  VOTE: https://lnkd.in/gAvBKm8z   From the “Strawberry Girl” aesthetic to “Blueberry Milk” nails, the fusion of food, beauty, and fashion is taking the world by storm, capturing the hearts of Gen Alpha and Gen Z. As this trend reshapes consumer behavior, brands are launching bold collaborations to engage new audiences.   This diverse panel of experts from top brands, explore why these lifestyle trends resonate with younger generations and what this means for the future of brand marketing.   · Moderated by Joseph Lamour, @TODAY NBCUniversal · Jan Arnold, Co-Founder and Style Director, CND · Frances Dillard, Vice President of Marketing, Driscoll's ·  Lisa Buhler, Founder, Lisa Says Gah     2). Women in Food VOTE: https://lnkd.in/g86Mbgkc   The food industry is primed to accelerate change when it comes to gender equality according to a McKinsey & Company report. Trailblazing female leaders from some of the grocery industry’s most iconic brands discuss how the "female mind" is shaping creativity, driving category innovation, and propelling business success.   Join us as we explore the untapped potential of women in food and the future of female leadership.   · Katlin Smith, CEO, Simple Mills · Sonya Gafsi Oblisk, CMO, Whole Foods Market Foods · Frances Dillard, VP of Marketing, Driscoll's     3). The Future of Food in 2030 VOTE: https://lnkd.in/eP2J9smw   What does the future of food look like for consumers who demand health, convenience, sustainability, artisanship and innovation? We journey to 2030, an era in which the way we live, eat and drink will be driven by trust and connection.   Join Niels Hansen of Fresh Forward, creator of the proprietary Futurise® trend model, and Frances Dillard, Vice President, Marketing for Driscoll’s, to unpack themes and predictions food companies must embrace to stay future proof.