Durable Goods

Thank you Omnicom Productions in downtown NYC for having Carolyn Reps in for a screening last week. Amanda Rosenberg and I were delighted to entertain you with fabulous work from Cultivate.Media DI Post Durable Goods Production Service Network Take 2 Productions (George Barnes) Trizz Studio. Later, I stopped by my favorite bagel place Tompkins Square Bagels (the one on East 17th).

This is a clip from the CDDP: BUILDING REELS & CREATING YOUR BRAND workshop last weekend. Thsnk you to Panel moderator Jason Wolk EP & Owner of Spears & Arrows, @Justin Cormier HOP & @Don Broida, Director at Spears & Arrows plus Roxanne Artesona, EP Durable Goods. Special thanks to CDDP Exec Director Tamika Lamison and host of all the workshops: SMUGGLER! We have completed 12 out of 14 Workshops for the Commercial Directors Diversity Program @CDDProgram so far! It has been a sincere delight to coordinate these workshops this year and get to listen to the Panelists and participants discuss a range of topics crucial to directing advertisements.

#VirtualProduction has been influencing production in film, TV and advertising since the covid-19 pandemic. However, years in, it’s clear that the method is still a work in progress and presents certain confines of its own, resulting in a signature VP ‘look’ and, sometimes, stilted and non-dynamic action and camera moves. With all that in mind, LBB’s Addison Capper wanted to speak to experts in virtual production to find out how it has evolved, how they’re finding solutions for the limitations, and where the future lies. This piece features insights and analysis from Psyop's Alan Bibby; Hogarth's Raphael Ruz, LA PLANETE ROUGE (part of Global Production Network)'s Morgann Brun; Havas New York's Brian Collins; SPACE COWBOYS' Julie Réali and Lesly Lynch; Momentum Worldwide's Nicole G.; Durable Goods' Tamer Shaaban; Makers' Tasha Maria Jameson and CHS's Sam Barbrooke.

🎉 We Won a Webby Award! 🎉 Thrilled to announce a dream turned reality! Our project not only won, but also showcased the power of storytelling in redefining masculinity with themes of love, vulnerability, and fellowship. This is what I envisioned when I started my journey in advertising and filmmaking. A massive THANK YOU to everyone who voted and supported us. Your belief in our vision brought this project into the limelight and helped it shine. Special shoutouts to the incredible talents at @Shea Moisture – ShaNiece Pyles, Nnaemeka "Emeka" Ifeajekwu, Ronn Richardson, and the whole team who were pivotal in our journey. Huge appreciation also goes out to Roxanne Artesona, Katie Matson- Walker, Hani Selim, Jennifer Bolivar, and the whole crew at Durable Goods. Teamwork makes the dream work! And last but not least, another thank you to everyone that voted! 🥂 Here's to more celebrations!🥂 #WebbyAwards #Storytelling #Advertising #FilmMaking #SheaMoisture #DurableGoods #Teamwork #ThankYou