Dynamic Resources

Dynamic is 30 years old! Get to know us, how we started, what we believe in, and why our strength is our people. Read: https://lnkd.in/gBGXQzhk “At Dynamic, we believe that treating people the right way is not just a principle - it’s the foundation of our culture.   In an ever-evolving industry, our commitment to ethics guides every decision we make, from our interactions with clients to our relationships with employees and our resources,” says Scott Bernstein, Executive Vice President of Dynamic. #wemakethespace #retaildesign #transformingspaces #fixtureinstallation #dynamicdifference

Pancakesuits. We didn’t make this up - Holiday Inn Express did. A pancakesuit is a sweatsuit featuring a hoodie with a “hidden warming pocket” for pancakes. This special pocket is lined with heat-reflecting insulating fabric. Fun fact: Holiday Inn Express serves 28 million pancakes annually in the US and Canada. More on the pancakesuit from Retail Brew – you never know when you’ll need to bring a pancake to a party. https://lnkd.in/g2awhUp3 #brandedclothing #wouldyouwearit #pancakeday #notaprilfools

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What are you and Skelly doing for Halloween this year? Have you got some fun costumes planned for them? Or is Skelly more of a year-round pal? Yes, we’re talking about the giant and ubiquitous Halloween skeleton available at The Home Depot. Available since 2020, this giant 12-foot Halloween decoration has a cult following and has turned the hardware store into the go-to retailer for all things Halloween. There are some great insights in this Fast Company interview with Lance Allen, Home Depot’s senior merchant of decorative holiday about Skelly and responding to customer demands: https://lnkd.in/gHAwiKkF Do you have a Skelly or two? Post your photo of everyone’s favourite giant decoration in the comments. P.S. Happy Halloween!   #peoplefirstretail #customerservice #brandloyalty #retailin2024 #trickortreat

Something for you to think about: how does your retail store build community? It’s happening all around you. Read all about it in ArchDaily: https://lnkd.in/gbWAvAgm #peoplefirstretail #customerservice #brandloyalty #retailin2024

“Around 2021, strategy-wise, we realized that we weren’t really getting our messages out to the public [anymore],” said Michelle Field, Lush’s shop space and planning team manager and 24-year veteran of the brand. “We have so many messages about what we do in so many areas of the business [but people weren’t seeing them].” Lush is currently refurbishing its 260 U.S. stores in attempt to convert high volume foot traffic into sales. This Glossy article is an insightful read on the why and how behind retail refurbishment. Even if you’re not planning on a refurb this year – this article might get you thinking about how you can better serve your customers. More from Glossy: https://lnkd.in/eybmeBQk #retailin2024 #knowyourcustomers #creativeretail #retailspace #retailinstallation

We’ve all experienced it – an overcrowded, cluttered, and hard to breathe-in store. No matter how badly you want to browse and shop – you just can’t. Frankly, there is no excuse for this kind of retail experience in 2024. Retailers and brand owners have plenty of data, customer feedback, and available expertise to avoid 1980’s retail design. This feature on Vera Bradley’s retail store redesign is a great reminder of the importance of prioritizing the customer journey and giving people a store they look forward to visiting. It’s working for Vera Bradley – so maybe it will work for you… https://lnkd.in/eT7fpJYF #retailin2024 #futureofretail #knowyourcustomer #brickandmortar #retailinstallation

Think you know branded pop up stores? Test your knowledge (and learn a few things) with our branded pop up store FAQ. In it we answer frequently asked questions about pop up stores to help you deliver an outstanding pop up shop experience. https://lnkd.in/eafuNVzW Have a question we didn’t answer? Post it below and we’ll help you out. #wemakethespace #retaildesign #transformingspaces #fixtureinstallation #brickandmortar

We’re proud to have Warby Parker as a Dynamic client. “Warby Parker has successfully transitioned from an online retailer to a brick-and-mortar powerhouse.” https://lnkd.in/ewF5xdgk #peoplefirstretail #brickandmortar #retailin2024 #retailinstallation

Guess the worldwide retailer… "That no-frills presentation transmits a reassuring signal of benign intent: We’re not trying to seduce you. Which is its own kind of come-on." “People come in to spend $100 and walk out with $300.” “The customer walks in the door, and immediately there is a perception of value.” “It’s not like the products are magical. But they created a culture.” Read on to learn more about how Costco sells half of the world’s cashews and how its Kirkland brand generates more revenue than Nike and Coca-Cola. “It’s a perfect damn company,” said Charlie Munger. From The New York Times: https://lnkd.in/eKE2CmwA #retailmarketing #knowyourcustomers #brickandmortar #retailinstallation