E.L.F. BEAUTY

Your voice e.l.f.ing matters! 🗣️ At e.l.f. Beauty, we believe every eye, lip, and face is empowered – and that includes exercising the right to vote. Voting makes an impact. Voting gives volume to your voice. Voting can help shape our future. As a brand, we are proud to foster a culture that values community engagement. We love seeing our e.l.f.z at the polls! We’re all about lifting each other up. Check out some of our inspiring team members showing up to cast their ballots early! Whether it’s your first time voting or you’re a seasoned pro, remember your vote counts. Make your voices heard! GO vote! 💪🗳️

Who’s ready to elevate their glow game? Let’s take a moment for some soulcare! 💫  ICYMI! Keys Soulcare celebrated the launch of our newest Let Me Glow Illuminating Serum shades: Bronze Aura and Moonstone Aura. Each shade is inspired by Alicia Key’s love of crystals, designed to light you up from within. We celebrated these launches with a Let Me Glow Pop-Up in NYC, where the energy was incredible! With crystal readings, glow-capturing Polaroids, and a crowd of glow-getters ready for a soulcation. 🧘♀️  Alicia shares with Byrdie’s Olivia Hancock, “When creating Keys Soulcare, we had so many revelations. We saw that there was skin, hair, nail, and body care - but there was no soulcare.” This insight inspired us to nourish not just the skin but also the spirit.  She has always said her secret to that signature glow is connecting to her inner self, so the reflection on the outside shines brilliantly. So, when our lightworker community asked for more shades of the viral Let Me Glow Illuminating Serum, we knew we had to deliver! 💜 Thank you to Byrdie for featuring Alicia, and to everyone who joined us in celebrating this launch. Together, we’re embracing the magic of soulcare with an illuminating serum that truly allows your inner light to shine.  Check out Alicia’s amazing Byrdie digital cover that announced the Let Me Glow launch here: https://lnkd.in/egR2Tv4B

What’s so similar about Billie Jean King and e.l.f.? As the 🐐 herself said live on The Today Show, “we’re both bold disruptors” with a kind heart. 😉❤️ Billie Jean King brought unstoppable energy to The Today Show and we’re elated to be partnering with Billie Jean King Enterprises in our joint commitment to democratize access and champion inclusivity and equality for all. 🏆 Check out the eyes.lips.facts: Did you know that while 84% of sports fans are interested in women’s sports, only 15% of media coverage is devoted to it?  BJK - known as the GOAT among e.l.f.z - sat down with Al Roker, Dylan Dreyer, Craig Melvin, and Sheinelle Jones today. In her interview she underscored the importance of leveling the playing field for women in sports - a cause e.l.f. stands firmly behind. In partnership with BJK, we’re helping to amplify the voices and visibility that female athletes deserve. Next month, we are a partner at the Billie Jean King Cup in Málaga, Spain - the world’s first global sporting event named after a woman - and will co-host the inaugural Power of Women’s Sports Summit, concurrent to the Cup.  It takes bold moves and an e.l.f.ing strong duo to bring about real change. Let’s continue to push boundaries and create a future where every woman has the opportunity to GLOW!  Can we get an e.l.f. YEAH?! ✨ Check out the full interview here: https://lnkd.in/ehb24dju

Today, e.l.f. Beauty soars on Fortune’s 100 Fastest-Growing Companies for the first time and taking the No. 3 spot. 🎉 As a list newcomer, we climbed this ranking based on having the third-highest three-year annual total shareholder return rate on the list, at 98.1%. This is a massive feat as a 20-year-old brand, where the average company age on the list is 70 years.  This ranking is fueled by our belief that anything is e.l.f.ing possible! We’re driven by a mission to make the best of beauty accessible to every eye, lip and face. We’re incredibly humbled to join this list alongside other fast-growing disruptors like NVIDIA, Delta Air Lines, Tesla, Shell and more. Thank you to our amazing e.l.f.z and community for being part of our journey and fueling our rocketship daily. One team, one dream! ✨ Check out the full list here: https://lnkd.in/d3Nwkiv2 

Holy Hydration is blessing our skin - and our eyes! e.l.f. SKIN’s “Divine Skintervention” campaign is lighting up across the globe, delivering skin care salvation in cities and screens near you. 👀🌍 With our “Divine Skintervention” campaign, say goodbye to skin care sins and hello to a heavenly glow. We are here to offer skin care salvation for our community with our Holy Hydration! products. 😇 “We’ve all committed skin care sins - and there’s no e.l.f.ing shame in that! We’re just here to rescue the community from making more of them” Kory Marchisotto, e.l.f. Beauty’s Chief Marketing Officer.  This campaign takes out-of-home ads to the next level, with innovative elements like dynamic lighting displays, LED bus technology, and captivating escalator wraps. The result? A mind-blowing multi-platform experience that’s turning heads across social media, streaming platforms, and in cities all over the world. 😈 We are showing up around places near you to surprise and delight our community in every way we can.  Comment a 💙 if you’ve seen us in the e.l.f.ing wild! 

Our loyalty program, Beauty Squad, underwent a game-changing expansion!    Bringing even more surprise and delight moments to our community, we are blending beauty, gaming and loyalty into one e.l.f.ing epic experience.     What’s new on our Beauty Squad app?  ✨ A fresh, bold Beauty Squad visual identity—covetable collectible badges, bold palettes, layered retro graphics and a nostalgic glow-up to our fun hyper casual games   ✨ Our custom-built mobile games take loyalty to new heights—moving away from traditional points-for-purchases models to interactive challenges, daily streaks and creative quests that allows for more meaningful two-way connection between us and the e.l.f. community.  ✨No rinse and repeats here—we started from scratch and built our own games, disrupting beauty (again)  ✨ Creative ways to earn rewards—through challenges, streaks, and collecting badges - not just product purchases    Why gamify loyalty? It’s all about amplifying engagement to create memorable experiences that brings our community coming back for more.      Gamification is transforming the way we connect with our community, taking engagement to new heights and strengthening our bond with e.l.f. fans. This expansion also sparks new reasons to visit our app and fuels brand love with built-in social sharing moments. In collaboration with eGEN, this is just the beginning of new ways to engage with all e.l.f.kind - and gamification is at the heart of this revolution.  🎮✨    📲 Download the Beauty Squad app and get ready to game!

Ciao Italia! 🇮🇹 We’re thrilled to announce that e.l.f. has officially launched in our fifth Amazon marketplace: Italy! 🚀 From the stunning streets of Rome to the chic vibes of Milan, we’re SO e.l.f.ing excited to bring our innovative and affordable beauty products to the heart of Italian culture. At e.l.f., we believe beauty should be accessible to everyone, and our launch in Italy is a big step in that direction. Whether you’re exploring the breathtaking Amalfi Coast or strolling through Florence, your favorite lippie is now by your side.💄 A huge thank you to all the amazing e.l.f.z who made this possible! A special shoutout to our incredible partner, Amerge, for helping us elevate our European shopping game! We can’t wait for our e.l.f. fam in Italy to discover our must-have products, from our Brow Lift to the beloved Power Grip Primer - there’s something for every member of our community! Here’s to new beginnings, new beauty, and the future ahead! Thank you for being part of our journey. ❤️ Check us out on Amazon Italy here: https://lnkd.in/ge4pJDp9  Buon shopping! 🛍️ 

Anything is e.l.f.ing possible when purpose powers performance!     We are taking BOLD to the next level with the launch of our newest campaign, DUPE THAT! This isn't just a campaign; it's an invitation. We're calling on companies everywhere to join the unicorn parade and make positive impacts on people, products and our planet.      Our FY 2024 Impact Report proves that when you stand for purpose, people and performance, you change the game. Here’s just a glimpse of what we’ve achieved:  ⭐ Democratizing beauty – 5 of our lip oils for the price of 1 prestige competitor  ⭐ Leading with a kind heart – 2% of our profits driving real change  ⭐ Trailblazing in board diversity – 78% women and 44% diverse, the only U.S. company to do so!  ⭐ Empowering our people – $180M in equity granted to our 500+ employees  ⭐ Doubling down on cruelty-free – PETA & Leaping Bunny certified     We’re sharing Dupe That! from the iconic World Trade Center in New York to the pages of The New York Times, asking you to dupe the best of us. Join us in making the world a more inclusive, accessible and kinder place.      The more unicorns, the better! 🦄💜    Read our FY 2024 Impact Report here: https://lnkd.in/e-FSVxXj

As a purpose-led, results-driven company, everything we do is fueled by our vision to be a bold disruptor with a kind heart, we have an unequivocal ambition to make positive impacts on people, product and the planet.  ❤️ 🌎 And we want to gather as many other likeminded companies together to make the world an even better place.  Introducing ‘DUPE THAT!’  The campaign encourages the community to read e.l.f.’s FY 2024 Impact Report and participate in being good and doing good. The company believes an environment in which companies lift each other up to do better elevates the entire playing field so we all win. “The more we unapologetically lean into our purpose, the stronger the signals to keep using our megaphone to help make the world an increasingly brighter place for every eye, lip and face. At e.l.f.’s core is democratizing access – to the best of beauty, to wealth creation, to level playing fields in sports and business, to wellness, to a better planet and, perhaps most importantly, to doing it all with kindness,” said Kory Marchisotto, e.l.f. Beauty’s CMO. Our unicorn is flying, lifted by the community. Who else wants to join our parade? 🦄 Thank you to all those making our unicorn parade possible, especially our agency partners at Madwell.  Read the Impact Report here: https://lnkd.in/eYSzXdch

Taking beauty to new heights—and atmospheres!     We're beyond thrilled to celebrate the phenomenal women at the helm of NASA - National Aeronautics and Space Administration’s Europa Clipper Mission—taking space exploration, innovation and inspiration to galaxies and beyond.     In our ‘Women Taking Space’ series, we shine a spotlight on three out-of-this-world women who are leading the charge in one of the most exciting space missions of our time.  (Pun fully intended 😉)     🌟 Erin Leonard, Project Staff Scientist  🌟 Joan Tubungbanua, Flight Systems Engineer  🌟 Tracy Drain, Launch to Mars Mission Manager     The Europa Clipper mission is set to explore Jupiter’s icy moon, Europa, to investigate whether conditions beneath its frozen surface could support life. These women are breaking boundaries—not just in space, but in how we think about what’s possible here on Earth.      When women lead in STEM, we all rise. It’s about more than exploration—it’s about bringing new perspectives, innovative thinking and limitless possibilities to the forefront. We need more women in STEM because diverse voices fuel bold ideas and drive groundbreaking discoveries that benefit us all.     Here’s to lifting up women who are changing the trajectory of science and the world! 🌍🚀