Following last week's Democratic National Convention, USC Annenberg School for Communication and Journalism undergraduate student Zianna Razon breaks down in this week's Gen Zeitgeist the top takeaways that showcased Democrats' PR strategy ahead of November's election. "While the DNC made strides in new-age PR tactics, it's clear there’s still a gap in engagement and understanding. Despite the buzz, only a fraction of Gen Z has a substantial grasp of the convention beyond viral snippets."
PRWeek
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PRWeek is the leading resource for PR and communications professionals. PRWeek reflects an industry playing a more pivotal role than ever before, not only in the marketing strategies of companies, brands and organizations, but also within boardrooms and amongst the C-suite. In the transparent world epitomized by social media, corporate reputation is crucial. Executives need timely, authoritative, insightful content to navigate this landscape - that's where PRWeek comes in.
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Access everything PRWeek has to offer - for free. Sign up for a 30-day free trial today and unlock exclusive advice from the PR pros. Join thousands of your colleagues benefitting from a subscription. Don't miss out! #PRWeek #FreeTrial https://brnw.ch/21wM92Q
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PRWeek’s Healthcare Awards program is back — with new categories — and open for entries for the fourth consecutive year. “Healthcare makes up between 30-40% of most large PR agencies’ billings,” said PRWeek VP, editorial director, Steve Barrett. “The new categories give PR pros working in the healthcare and pharma sectors a greater chance to showcase and celebrate their best work.” Details:
PRWeek Healthcare Awards 2025 opens for entries
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Wednesday morning's Breakfast Briefing: -PRWeek Healthcare Awards open for entries -Nvidia earnings after the bell -Gen Z takeaways from the DNC
Breakfast Briefing: 5 things for PR pros to know on Wednesday morning
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Comms and advertising: An increasingly effective combination. It’s more than just blurring lines. During this Real Chemistry hosted webcast, a pair of industry leaders describe — and exemplify — why the current environment is optimally conducive to help comms and advertising boost each other. https://brnw.ch/21wM7Dw #partnercontent #webinar #comms #advertising
Comms and advertising: An increasingly effective combination
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For the 12th year in a row, PRWeek is recognizing the Best Places to Work in the U.S. Nominate your agency or in-house team today. Honorees will be featured on our website and in the Nov/Dec 2024 issue. Submit now! #PRWeek #BestPlacesToWork https://brnw.ch/21wM7zF
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People moves: imre has appointed Tracy Zuto as EVP and executive creative director for the firm’s healthcare and consumer portfolios. The firm has also hired Malia Baker as SVP and group creative director of art. Details:
Imre hires Tracy Zuto to lead creative for healthcare, consumer
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Just a year ago, AI was still a buzzword. Some organizations were actively experimenting and exploring tools while others were taking a watch, wait and see approach. In this fireside chat, hear from communications leaders who are thoughtfully adopting and leveraging AI in their work. They’ll share where they’ve found success and why, the parts of their jobs AI has made easier, and the tasks still best left to our own brains. Featuring: - Gretchen Ramsey, EVP, content and digital experience, WE Communications - Megan DiSciullo , senior managing director, U.S. & Mexico communications and corporate affairs leader, PwC - Moderator - Burghardt Tenderich, professor of professional practice of journalism, associate director of the Center for Public Relations; co-director of the Public Relations and Advertising (MA) program, USC Annenberg School for Communication and Journalism Register today for AI Deciphered Summit in NYC on September 19: https://brnw.ch/21wM7pE #AIDeciphered #AIinnovation #AIinComms #AIinPR #MarketingAI #sponsored
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[Calling all PR pros!] To impact health behavior and actions, brands will often work with celebrities and influencers. However, the choices require a lot of thought and strategy and healthcare communicators need to keenly understand how to effectively and ethically harness this power. Don’t miss this webinar during which a pair of industry experts will share their strategies to ensure that every choice you make in this realm will have the maximum benefit not only to your brand, but to consumers and all key stakeholders, too. Register now! #PR #Communications #Influencer #Webinar #Sponsored Real Chemistry https://brnw.ch/21wM7kg
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People moves: Lockheed Martin Aeronautics has hired Melissa Dueñas. She succeeds Joseph LaMarca in the role of VP of communications. Details:
Lockheed Martin Aeronautics hires Melissa Dueñas
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