Effie Worldwide

Developing effective global marketing strategies is no small feat, and the Global Multi-Region Effie Awards honor those who have mastered this challenge. The 2024 competition is open for entries and the final deadline has been extended through August 9th. All of the details and resources you’ll need to put together an effective entry are available at effie.org/global #effies

Our #effieUS Insights partner Ipsos US, has delved into the data from the 2024 US Awards, revealing interesting trends. A key finding: 71% of Positive Change winners showed a clear reason for their brand’s involvement in the important work they were doing, compared to just 53% of non-winners. This week, we highlight Northwell Health and StrawberryFrog’s #effies-winning “Doesn’t Kill To Ask” campaign. In an effort to help prevent one of the leading causes of death for kids in the US, Northwell Health helped to shift the conversation around gun violence from ownership to access, encouraging potentially life-saving conversations among parents about unsecured guns in the home. Their bold approach was adopted by thousands of hospitals and clinics across the country and made those exposed 2.5x more likely to ask about unlocked guns in the house. Read this impactful case study in the Effie Case Library (complimentary access through August 2nd): https://bit.ly/4cXism7

Our Insights partner, Ipsos US, has analyzed the 2024 #effieUS Awards data, revealing trends among winners and finalists. An interesting find is that 2024 Effie winners were 4x more likely to show people defying traditional depictions vs non-winners. For this week’s case study spotlight, we’ve unlocked Dove & The House of JOY’s Silver Effie-winning #CROWNPROUD campaign - an effort developed from the insight that many Black women fear that wearing their natural hair in professional settings could cost them opportunities. The campaign turned a simple hashtag into a powerful rallying cry against race-based hair discrimination, driving 1B impressions, a 63% increase in social engagement, and boosted CROWN Act awareness by 10 points. Read the full case study here (complimentary access through July 26th): https://lnkd.in/exeCZBvb

Creating great work starts with having trust between the client and agency 💡. Our 2024 US Grand Effie winners, Tubi and Mischief @ No Fixed Address, recently took the stage at #CannesLions2024 for Effectiveness Unplugged: Making Mischief with Tubi, where Nicole Parlapiano shared her thoughts on building and sustaining relationships - and how tension can create a space for honest and candid conversations about the work. #effies #effectiveness #effectivemarketing

Our Insights partner, Ipsos US, has analyzed the data from our 2024 #effieUS Awards, uncovering key trends in the entries. Interestingly, 79% of this year’s gold winners challenged category conventions, compared to 64% of non-winners. Gold #effies winners Workday and Ogilvy “The True Rock Stars Of Business” is a shining example. The campaign broke with convention to help untether Workday from its more limited reputation as an HR specialist, ultimately boosting brand consideration by +65% and building greater recognition for Workday’s broader product portfolio. We’ve unlocked this winning work through July 19th, so you can read the full case study here: https://bit.ly/3W1AQ66

"Effectiveness is inherently rooted in collaboration – it drives the very essence of high-performing organizations.” says Andrea Brimmer, Chief Marketing & Public Relations Officer, Ally / Effie Worldwide Board of Directors. Curious about driving effective strategies? Dive into the Making Effectiveness Happen report for more insights: https://bit.ly/3VM3bgM #effies

Our insights partner, Ipsos US, analyzed our 2024 #effieUS data and uncovered a series of trends among this year’s winners & finalists. A trend worth noting: TikTok usage has gone up from 27% in 2022 to 37% in 2023, to 52% in 2024. A great example that showcases a brand’s effective use of TikTok comes from #effieus winners The General® Car Insurance and Energy BBDO. The team took home a Silver Effie in the Influencer Marketing category for ‘The General Sound Studio,’ a campaign that increased ad recall, brand awareness, and grew positive social sentiment by +32.5% - all from the insight that TikTokers use their cars as make-shift content studios. We've unlocked access to the case study: https://bit.ly/3ROlvEC  #effies

Our insights partner Ipsos US analyzed the data from the 2024 US Awards to uncover trends that emerged among the most #effective. Top Trend: Effie winners used an average of four platforms. Instagram, Facebook, and YouTube remain the top three most used, with TikTok rising to fourth place. #effieUS winners US Navy and VML took home a Gold trophy in the Social Media category while showcasing the power of a multi-platform strategy. Read the case study to see this top trend brought to life (complimentary access): https://bit.ly/3VEPKir

What an incredible experience the #CannesLions2024 event has been! Sharing the stage with Greg Hahn and Nicole Parlapiano, the winners of the 2023 GRAND Effie, was truly inspiring. We delved into the power of creativity and its undeniable impact on marketing effectiveness, leaving the audience energized and ready to innovate. The discussions, the insights, and the connections made were beyond enriching. It was a privilege to be part of such a prestigious event, surrounded by the brightest minds in the industry. Thank you to everyone who attended and contributed to making this experience unforgettable. Until next time, let's keep pushing the boundaries of creativity and effectiveness! 👏

Meet The Speaker: Greg Hahn The Co-Founder and CCO of Mischief @ No Fixed Address. In less than 4️⃣ years, he has taken the agency from a pandemic start-up to the most in-demand agencies in the US and beyond. Mischief earned Ad Age A-List #1 Agency of the Year in 2022 and again in 2024, AdAge Creative Agency of the Year 2024. ADWEEK US Agency of the Year Award 2023, Campaign US Agency of the Year 2022 and 2023, and the only agency to be among GQ Magazine's Most Creative Companies in the World 2024. In 2024, Greg was named Adage’s Chief Creative Officer of the Year and Campaign Magazine Creative Person of the Year. #CannesLions2024 #Effies #IdeasThatWork