ELEKTRON COPY

How will the rise of AI impact creativity?    The power of AI has made ground-breaking shifts, causing major disruptions to a number of industries. But can AI really replace human creativity? What’s important to remember is that creativity is the ability to evoke human emotion. It requires some aspect of human intelligence, empathy, intuition, and personal experience that cannot be mimicked or left to technology alone.    The tone of voice, feelings, emotions, and nuances that are carefully developed for a brand’s personality are crafted with love and care by experienced copywriters. Whether that same quality of craft can be replicated by the bot is under question.    It is undeniable however that AI can and will make content creation more efficient. It can be used for inspiration when brainstorming ideas. It can save time in the research phases of pitch proposals. It can perform labour-intensive repetitive tasks, freeing up valuable writer time to push the boundaries of creativity in their work. Copywriters will begin to enjoy doing more meaningful work as the mundane is removed and their human creativity is supercharged.     With the support of AI, copywriters will achieve desired outcomes for their clients faster and more efficiently.  

Take an agile approach to your talent strategy To remain competitive agility is key, and sometimes that means reducing risk and increasing your talent pool with freelance. Seems obvious? Sometimes the best solutions are the simplest. Companies hire freelancers because they have talent shortages. This may be self-inflicted with companies reducing headcount to stretch budgets and achieve targets. However, agencies and companies will still need people to do the work. This is where skilled and experienced freelancers can help. Freelancers give companies access to specialised talent and experience. And, because freelancers specialise in what they love doing, work delivered is, for the most part high quality. Freelancers do, after all, want to be asked back! Having worked with multiple agencies, freelancers can bring that breadth of knowledge and experience to the task, delivering work to a high standard and faster. Freelancers are used to jumping straight in. Importantly, hiring freelancers can be cost effective. The cost of leaving roles unfilled may include, reduced ability to deliver to your clients’ needs, lowered productivity and your company’s perception. Need a highly experienced freelancer? Get in touch now. info@elektroncopy.com www.elektroncopy.com

Meet your dedicated ELEKTRON COPY team! Before starting ELEKTRON COPY with Esha, Cat was VP, Creative Director and headed up a large team of copywriters. Cat has over 20 years in the industry and comes with a cornucopia of experience in healthcare advertising and beyond. Cat loves the fact that she can use her science background to help develop truly insightful, award-winning creative content. As former Head of Copy in her previous role and an Oxford graduate with an Msc in Pharmacology, Esha comes with bucket loads of experience in healthcare advertising and is equipped with the scientific knowhow to turn data into meaningful and highly creative communications. Esha is an award-winning creative copywriter, having won 5 industry-recognised awards in the past 2 years. Got a creative or copy need? Drop us a message to see how our highly talented and experienced team can help your brand flourish. info@elektroncopy.com www.elektroncopy.com

Meet your dedicated ELEKTRON COPY team! Before starting ELEKTRON COPY with Esha, Cat was VP, Creative Director and headed up a large team of copywriters. Cat has over 20 years in the industry and comes with a cornucopia of experience in healthcare advertising and beyond. Cat loves the fact that she can use her science background to help develop truly insightful, award-winning creative content. As former Head of Copy in her previous role and an Oxford graduate with an Msc in Pharmacology, Esha comes with bucket loads of experience in healthcare advertising and is equipped with the scientific knowhow to turn data into meaningful and highly creative communications. Esha is an award-winning creative copywriter, having won 5 industry-recognised awards in the past 2 years. Got a creative or copy need? Drop us a message to see how our highly talented and experienced team can help your brand flourish. info@elektroncopy.com www.elektroncopy.com

Copy in a twist? We're here to help with all your freelance needs. Whether you need help unlocking the science or adding the creative flair, we can support with entire campaigns, your creative strategy, or individual materials with our smart, efficient, and agile ways of working. Get in touch now. www.elektroncopy.com