Epic Gardening

Epic Gardening

Online Media

Broomfield, Colorado 2,719 followers

Teach the world to grow.

About us

At Epic Gardening, we’re on a mission to teach the world to grow. Founded in 2013, Epic has become the most followed gardening brand and is the leading creator-led, content-to-commerce business in gardening. Millions of enthusiastic gardeners come to Epic for entertaining and informative growing content across video, blogs, podcasts, social platforms, and books. Through our online store, we offer highly curated, best-in-class gardening products designed to perform well for the gardener and stand the test of time. In December 2021, Epic closed a round of financing from The Chernin Group (TCG). In November 2022, Epic Gardening completed the acquisition of Botanical Interests, a vegetable, herb, and flower packet seed company founded in 1995 and based in Broomfield, CO. The acquisition dramatically expands Epic's product offering and go-to-market channels with the addition of 800+ SKUs and a nationwide wholesale distribution channel.

Industry
Online Media
Company size
51-200 employees
Headquarters
Broomfield, Colorado
Type
Privately Held
Founded
2013
Specialties
Ecommerce, DTC, gardening, education, content, and gardening products

Locations

Employees at Epic Gardening

Updates

  • View organization page for Epic Gardening, graphic

    2,719 followers

    Join the Epic Gardening team! 🌻

    View profile for Erin H., graphic

    Director and Head of People & Culture at Epic Gardening

    Be our next Head of Growth at Epic Gardening & Botanical Interests, Inc. The Head of Growth will be an experienced professional who has a proven track record in managing extensive Direct-to-Consumer (DTC) strategies, Amazon marketplace optimization, as well as executing marketing campaigns at scale. The ideal candidate will be responsible for overseeing a broad range of marketing activities including paid media, social media, email marketing, CRM strategies, direct mail, site merchandising, and more. We're seeking a heavy hitter responsible for devising and implementing comprehensive marketing strategies that align with the company's growth objectives. This is a great fit if you… ✅ Are a proven leader (CMO/SVP level) with high agency, capable of self-direction and thriving in high ambiguity environments ✅ Have overseen BOTH lifecycle marketing and growth marketing ✅ Have the strategic chops to build a growth plan AND keep customers engaged ✅ Are highly motivated with a track record of managing successful marketing teams and initiatives ✅ Are willing to take calculated risks to achieve growth and are highly data-driven in your decision-making processes. ✅ Are experienced in handling large-scale omni-channel marketing efforts. ❗Are an avid gardener (bonus points!) If not, that's ok. We will teach you. This won’t be the right role if you… 🚫 Prefer a risk-averse approach or are uncomfortable with high-stakes decision-making. 🚫 Don't leverage data for driving decisions and analyzing results. 🚫 Are looking for very well-defined processes and a structured corporate environment. 🚫 Are not comfortable with the dynamic, fast-paced nature of a startup where rolling up your sleeves is often required. Come teach the world to grow. 🌻 APPLY HERE: https://lnkd.in/gUphBmkf Elliott Wilke | Kevin Espiritu | Margot Langsdorf

    Head of Growth | Epic Gardening Careers

    ats.rippling.com

  • View organization page for Epic Gardening, graphic

    2,719 followers

    Come teach the world to grow! We're looking for passionate people to join our team.

    View profile for Erin H., graphic

    Director and Head of People & Culture at Epic Gardening

    Epic Gardening & Botanical Interests, Inc. are actively hiring for the following positions: Warehouse Associates, Day & Night Shifts available (on-site, Broomfield, CO) Customer Service Representative (Seasonal) (on-site, Broomfield, CO) Content Writers (1099/contract role, remote only) Senior Manager, External Operations (on-site/flexible, Broomfield, CO) Come teach the world to grow. 🌻 🌼 🌸 🌽 🍅 🥔 Sounds like you? We'd love to have you apply! JOIN OUR TEAM. https://lnkd.in/gtr9Wtdi Please no third party agencies. #hiring #gardeninglife #culture #teambuilding

    • No alternative text description for this image
  • Epic Gardening reposted this

    View profile for Kevin Espiritu, graphic

    Founder & CEO, Epic Gardening

    This clip with Adrian Grenier encapsulates an issue I see companies and brands run into all of the time, especially in the non-profit or cause-based sector. We chat about how to create content that inspires people to make actual positive changes in their life, vs. swipe or scroll away. The truth is that no one likes to be told what to do or moralized to. And you can't "make" anyone do anything. In the end, the decision to garden as a result of watching our content at Epic Gardening is an act of personal persuasion. You'll notice you never find me "telling" our audience "what they should do", instead I try to showcase how fascinating, wonderful, rich, and rewarding I find life to be when you grow your own food, harvest your own eggs, eat your own homegrown fruit, and share that experience with family and friends. Then, someone watching convinces themselves. Sometimes after watching for years, sometimes a single video. People usually need some personal catalyst to make major life changes. Just look at Adrian's story and all of the amazing work he's done with Earth Speed Media after being one of the most famous actors on the planet, fully living the Hollywood lifestyle.

  • View organization page for Epic Gardening, graphic

    2,719 followers

    View profile for Kevin Espiritu, graphic

    Founder & CEO, Epic Gardening

    Every year, gardeners wait for the moment seed catalogs show up at their doorstep, showcasing new varieties available next season... This is our Botanical Interests, Inc. catalog printing! It'll be at doorsteps soon, with 100% custom botanical illustrations, 30+ new varieties, and some incredible new Epic Gardening products. This year, our catalog is fully compostable and we moved to Forest Stewardship Council certified paper, which is the world's most-trusted forest certification program. It's composed of virgin tree fibers not recycled, but these fibers are sourced from forests managed in a way that preserves biological diversity and benefits the lives of local people and workers, while ensuring it sustains economic viability. The ink is a blend of soy and vegetable ink. As Epic Gardening grows, we're doing our best to constantly audit our practices and move to more sustainable options whenever possible. The team's done a lot of fantastic work here Katherine Von Tersch Kelly Roy Kathy Cash Mollie Maloney Sven Martinsen Ty Bostain

  • View organization page for Epic Gardening, graphic

    2,719 followers

    We have several openings across our Epic Gardening team! VP of Finance - Denver or West Coast based preferred Sr. Manager, Brand Marketing - Denver based preferred Supply Chain Specialist - Denver based required Community Manager - 1099/contractor position Check us out and apply here: https://lnkd.in/gcaEAXsv APPLY ONLINE! #hiring #gardening #ecommerce #epicgardening

    Epic Gardening

    epic-gardening.rippling-ats.com

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Funding

Epic Gardening 1 total round

Last Round

Series A

US$ 17.5M

Investors

TCG
See more info on crunchbase