eTail Advisors

Exciting New Chapter! I am thrilled to share that I’ve accepted a new role as a National Account Executive with Jungle Scout, a company I’ve long admired for its innovation and leadership in the eCommerce space. This opportunity is one I’m incredibly excited about, and I’m looking forward to helping both brands and agencies succeed with Jungle Scout’s powerful tools and insights. While this new journey is exhilarating, it’s bittersweet as I transition away from managing eTail Advisors full-time. Building and growing eTail Advisors has been one of the most rewarding experiences of my career, and I couldn’t have done it without the incredible support of so many along the way. I want to extend a special thank you to the amazing teams at Quartile, Teikametrics, Incrementum Digital, Carbon6, Xmars, Loft Growth Partners and so many more. Your partnerships have been instrumental in helping us deliver exceptional value to our clients, and I’m deeply grateful for all we’ve accomplished together. As I step into this new role, I will be reaching out to forge new partnerships and continue adding value wherever I can. I’m excited for the new opportunities that lie ahead and look forward to staying connected with everyone I’ve had the pleasure of working with over the years. Here’s to new beginnings and continued collaboration! 🚀 #NewBeginnings #JungleScout #eCommerce #Gratitude #Growth #Partnerships

🚀 Exciting News for Amazon Sellers! 🚀 Amazon has just launched 5 new generative AI tools designed to accelerate seller growth and enhance the customer experience. These innovations will empower sellers to streamline operations and optimize their business strategies: 1️⃣ Project Amelia – Your personal AI-powered assistant providing tailored recommendations and insights.   2️⃣ AI for Product Listings – Create optimized product listings faster than ever, including bulk listing capabilities.   3️⃣ A+ Content Creation – Easily develop engaging content like product imagery and brand stories with AI, boosting sales potential by up to 20%!   4️⃣ Personalized Recommendations – AI tailors product recommendations and descriptions to each customer's unique preferences.   5️⃣ AI-Generated Video Ads – Quickly create video ads from product images to engage customers and drive conversions. Amazon continues to innovate, empowering sellers to focus on what they do best: creating amazing products that delight customers. 🌟 I'd love to hear from my friends at brands? Will these AI advancements lessen your need for third-party service providers, or is there still value in partnering with experts? Let’s discuss! 👇 #AmazonSellers #GenerativeAI #AIInnovation #eCommerce #DigitalTransformation #SellerSuccess #AItools #BusinessGrowth

🚨 Amazon Cracks Down on false claims of trademark violations! 🚨 Amazon’s Counterfeit Crimes Unit is taking a strong stand by filing a lawsuit against companies and individuals who allegedly used fake trademarks and false complaints to get competitors removed from the Amazon store. “This lawsuit sends a clear message that Amazon will pursue all measures to hold bad actors accountable and support our selling partners,” says Kebharu Smith, director of the unit. 💪 Amazon’s Brand Registry, launched in 2017, helps protect brands’ IP rights, and their global team is working hard to combat counterfeiters. 🌍 Since the launch of the Counterfeit Crimes Unit in 2020, they’ve made some serious progress: • 🛑 21,000 companies pursued via litigation or criminal referrals • ❌ 7 million counterfeit products removed • 🔒 2.5 million bad actor accounts blocked These claims have been a tool used by many brands to ensure pricing parity clean distribution channels. This is a blow to those efforts and will likely make the marketplace a bit messier. I'm not advocating for false claims but I do feel their needs to be a mechanism for brands to TRULY own their amazon.com presence. What are your thoughts about Amazon's actions? #Amazon #CounterfeitCrimesUnit #BrandProtection #Ecommerce #IntellectualProperty #Retail #MAP

🚨 Amazon’s Vendor Shakeup – Is Your Brand Ready? With Amazon terminating 1P vendor accounts, it’s more critical than ever for brands to take control of their eCommerce strategy. This transition can seem daunting, but eTail Advisors is here to make it seamless. We have helped brands become their own seller which offers benefits like: 💸 Pricing Parity: Full control over pricing, so you stay competitive. 🔧 Direct Control: Manage your brand’s presence on Amazon and other platforms. 📈 Scalability: Scale operations as you grow, ensuring long-term success. ⏱️ Time & Cost Efficiency: We streamline the process by connecting you with trusted partners who specialize in the transition and launch of your 3P account. At eTail Advisors, we understand that not all brands are ready to take the reins immediately, which is why we also have exclusive 3P partners who can purchase your products while creating and implementing a migration strategy. We can ensure your eCommerce growth is handled by the best in the industry, providing access to expert solutions at discounted rates in half the time. We have already vetted and negotiated with the leading service providers. There is no time to waste, contact us to get the consultation process started. In addition, we’re an official referral partner for Amazon’s Seller Success Program, giving your brand an exclusive opportunity to join this invite-only initiative. Whether it’s launching your 3P account, optimizing marketplace strategies, or connecting you with the right service providers, we’ve got you covered. At eTail Advisors, our mission is simple: to help your brand thrive. With over 15 years of experience in eCommerce, CPG, and natural products, we bring a wealth of knowledge, expertise, and connections to ensure you’re not just keeping up, but excelling in today’s competitive landscape. #Amazon #1p #PartnerSolutions #3p #AmazonAgency #Agency

🚀 How eTail Advisors saves a brand $13,500! 💸 At eTail Advisors, we deliver real value by leveraging our expert network to help brands navigate paid and organic social, while saving both time and money. Here's how we helped a client save $13,500: 💰 Cost Savings: Our exclusive provider discounts saved them 20% on essential services.   ⏳ Time Savings: We handled the search, cutting down the time it takes to find the right solutions.   👥 Staff Efficiency: Reduced internal man-hours by outsourcing the heavy lifting. This $13,500 reflects savings from just two key solutions, with more to come when you partner with us! Unlock expert-driven growth while reducing costs with eTail Advisors. #ecommerce #costsavings #brandgrowth #OrganicSocial #PaidSocial #businessstrategy #amazon #Advertising

I love seeing people I know and our partner's work together, grow together and fully leverage the tools at their disposal. 🚀 Case Study: Corkcicle's Omnichannel Growth with Amazon DSP & Buy with Prime 🚀 Power Digital Marketing helped Corkcicle, the popular drinkware brand, uncork significant omnichannel growth by leveraging Amazon DSP with Buy with Prime. 📈 Key Results: - 4.4x combined ROAS across ad channels - 488% increase in total ROAS with Amazon DSP - Major boost in new-to-brand customers Corkcicle's challenge was boosting conversions and ROAS across multiple channels while driving traffic to their eCommerce site. Partnering with Power Digital, they launched a full-funnel strategy that utilized Amazon DSP to target purchase-ready audiences and drive them to their Buy with Prime collection. 💬 Amazon DSP ads allowed them to drive Amazon shoppers to their website, where they could better understand our brand and products,”* says Amanda Nelson, VP of eCommerce at Corkcicle. The results? An impressive holiday campaign that increased ROAS by 488%, driving significant new customer acquisition. Combining Corkcicle’s existing omnichannel strategy with the power of Amazon DSP for Buy with Prime unlocked remarkable growth. Message me directly if you would like to earn how you can replicate Corkcicle’s success with a full-funnel approach. eTail Advisors can connect you with the Buy with Prime team and Chelsea Malvaso (Gerberich) at Power Digital. Save time, money and find the right partner. #AmazonDSP #BuyWithPrime #OmnichannelMarketing #eCommerce #DigitalMarketing #ROAS #PowerDigital