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Director of Sports Relations at Fabric | Founder, Aviv antimicrobial/moisture wicking 🏀 net that offers unprecedented sponsorship opportunities directly on the net to teams, leagues and brands.
How to #Pivot According to the rules of #basketball 🏀 when you’re stationary on the court, you're allowed to lift and move one foot, so long as the other foot (the "pivot foot") remains planted on the ground. See video 🎥 example below. Using my #pivot foot was a favorite move of mine because it allowed me to bypass multiple defenders. But I also like this move because of what it represents on a deeper level. Keeping one foot on the floor (pivot foot) represents to me the idea of having a strong sense of identity, core values, or mission statement that helps you “bypass” life's challenge -- without losing focus of the goal. I see a great example of this everyday with my work 💼 at Fabric, where I've had the honor of being head of sports relations for nearly three years (S/O to our amazing CEO Saul Garlick, colleagues and #investors). Fabric launched with a clear mission statement: creating game-changing mixed reality technology to “connect” people in real time. The first goal was to bring together students on college 🏫 campuses - but then the pandemic hit and no one was on campus. However, because of the strong mission statement, Fabric succeeded in pivoting, bringing this goal of fostering “connection” through innovative technology to sports fans. Fabric was off and running and within a short time became a leading mixed reality fan engagement platform for almost all of the major #pro #sports ⚾🏒 ⚽🥊leagues in America! Always striving to grow, Fabric continues to pivot, and we're now using cutting edge #technology to connect leading brands with fans at live 🎵 events. It's taking off like wildfire 🔥 and I can't wait to share exciting updates with you soon! Want to see how it works in action? Simply #scan the #QR code in the first comment to try it for yourself! Imagine being a brand/sponsor and having the power to instantly interact with current and NEW customers, while receiving data and feedback immediately. What they, what they are buying, how they are engaging, and so much more! Fabric’s tech is like a blank canvas that allows #brands and #sponsors to choose the content they want and show it directly to customers in real time. I love how Fabric is skyrocketing 🚀 and impacting so many different spaces because we are so well rooted in our core values! Be sure to follow our progress and be in touch if you'd like to learn more. Wishing everyone lots of blessings ❤️ and success! And may we all successfully pivot in our personal and professional lives to achieve great things - together! #sportstech #marketing 🎵 by GRITS