This morning, any Tottenham fan in the world could have connected with Ange, just by owning one token and accessing a link.
Fan Tokens are not supposed to live on Socios.com only, but to create new digital touch points for Clubs, enabling transactional engagement and monetization. Digital wallets provide interoperability for Fan Tokens by allowing their utility to be made available in new environments (e.g. How you log in with your Google account to certain platforms).
For sport organizations, this is not only a new commercial asset, but a leverage to profile audiences in a better way. Imagine a world where fans overseas receive a digital collectible for any interaction...
Thanks to our partner Tottenham Hotspur Football Club and all the people involved for making this happen!