Feathr

In this week's #GoodMarketingBrief, Nhu shares how attribution is a marketer’s best friend. It tells you where your traffic is coming from, which channels drive conversions, and what touchpoints are most effective. But if you’re starting to enhance your digital strategy, marketing attribution might seem like just a buzzword. In truth, it gives you an up-close look at how supporters engage with your content and which tactics successfully convert them. Check it out for resources on using marketing attribution to optimize your campaigns and achieve better results: https://lnkd.in/gYV8xzYY

Say goodbye to manual data imports and hello to seamless marketing! 🌟 Join us for an exclusive webinar on Tuesday, October 15, at 2 PM EST, featuring Aidan Augustin, co-founder and CRO of Feathr to learn how Feathr integrates with Raiser’s Edge NXT, keeping your donor data up-to-date and empowering you to launch hyper-targeted marketing campaigns! 🎯 What you'll learn: 🔹 The benefits of syncing your CRM with your marketing platform. 🔹 Step-by-step setup for the Feathr integration. 🔹 Creative strategies to optimize your campaigns — like using donor status to trigger personalized welcome series or excluding recent donors from appeals. 👉 Register now to unlock the full potential of your CRM data: https://lnkd.in/gTTqUKRH #Webinar #NonprofitMarketing #DataIntegration #DonorEngagement

🚨 Updated date! 🚨 Due to the approach of Hurricane Milton in Florida, and with many of our team members based in Florida, we have decided to reschedule today’s webinar to next Thursday, October 17, at 2:00pm EST. We look forward to you joining us next week! RSVP here: https://lnkd.in/gevr6sq9

Are you ready to get your nonprofit's programs in front of the right audience? Join us on Wednesday, October 9, at 2pm EST for an insightful session with Christy Jones, chief strategy & marketing officer at the YMCA of Metropolitan Fort Worth. We'll talk about the campaigns and tools she uses to attract more program participants and build a loyal community. Tune in to learn proven techniques to enhance your program outreach efforts and drive more engagement – whether you're promoting community events, educational programs, or any other kinds of services. 👉 RSVP here: https://lnkd.in/gMU7priN #NonprofitMarketing #ProgramOutreach #webinar

This week on the #GoodMarketingBrief, Nhu shares about data hygiene best practices. We know data has become the backbone of your marketing and fundraising, helping you understand audience behavior, segment supporters in relevant ways, and tailor each message to meet their needs. But this only works if your data is clean and up to date. Without regular data hygiene, you risk dealing with duplicates, outdated contacts, or incorrect information that can derail your outreach efforts. We want your database to be in the best shape it can be for the busy giving season — otherwise, it puts all efforts that you're working so hard on at risk. Follow along as we share data hygiene best practices to prepare you for year-end and beyond 👉 https://lnkd.in/g4WFb5iR

The YMCA of Metropolitan Fort Worth (the Y) was running omnichannel marketing campaigns — from social media to print advertising and outdoor signage, they were covering the bases. But they needed to connect the dots to boost results. And they wanted clearer insights about the people they were engaging with. Through Feathr, the Y was able to run a wide range of digital advertising campaigns, including geofencing, email mapping, keyword search, and retargeting campaigns — all in one place and learn key info about their audience that changed the way they built their messaging. 🙌 The results? 163k net-new audience 13k Turkey Trot runners (nearly double pre-Covid numbers) 44k prospective program participants Learn more about the Y's success: https://lnkd.in/g5XZgG3k #nonprofitmarketing #MarketingIsGood #multichannelmarketing #nonprofitdigitalmarketing

Looking for ways to maximize your year-end giving campaigns? Join our upcoming webinar with Aramelle Wheeler from the Food Bank of Northern Nevada, an expert in boosting donations through digital campaigns. She'll share firsthand experiences and actionable insights on how to get the most out of Giving Tuesday and year-end donation campaigns. Key takeaways include: 💌 How to run impactful email and ad campaigns with Feathr. 🎁 The dos and don'ts of setting up gift match campaigns 📆 Recommendations on effective campaign timelines. Save your seat now 👉 https://lnkd.in/gmujn-ae #eoymarketing #GivingTuesday #donationcampaigns #nonprofits #MarketingIsGood

Are you looking to revolutionize your organization's marketing strategies and drive impactful results? Feathr's VP of Growth Marketing, Bradley Martin, will be joining other panelists to discuss nonprofit marketing strategies on Thursday, September 19, at 12 PM EDT. Tune in for this panel discussion by NXUnite by Nexus Marketing to hear about: 💡 Tips for sustaining long-term donor relationships  💰 Creating cost-effective marketing campaigns ✍️ Crafting compelling stories and impactful visual content 📈 Measuring the impact of your marketing efforts Save your spot 👉 https://lnkd.in/gr8bMF7K #NonprofitMarketing #Nonprofits

Imagine exceeding your fundraising goals, expanding your reach, and making an even bigger impact on the communities you serve. With the right digital strategies in place, this is entirely possible. Our newest ebook, How to Boost End-of-Year Fundraising Through Digital Marketing, is designed specifically for organizations like yours looking to maximize end-of-year giving through digital channels. Enter your #DigitalMarketingEraForGood today, and download the free ebook today to get: ✔️ 5 of the most impactful digital marketing strategies that can help you reach your fundraising targets. ✔️ Real-world tactics from for-profit companies that can be used by your organization to drive donations. ✔️ Practical advice on how to implement these campaigns, even with limited budgets and staffing. Grab your copy today 👉 https://lnkd.in/g_9V7byk #MarketingIsGood #nonprofitmarketing #digitalmarketingforgood #nonprofitdigitalmarketing #InMyDigitalMarketingEra

📢 Calling all Feathr clients! Join us this Thursday afternoon for a customer-exclusive #FeathrLive webinar for a deeper dive into email campaigns, including Single Send, Auto Send, and Reporting. Save your spot here: https://lnkd.in/g7m4XXd3