Fieldtrip

Fieldtrip is here to help you explore how Awareness, Alignment, and Advocacy scores inform a communication action plan for you and your organization. Our process gives you structure for achieving success—with much less stress. #nonprofitmarketing #marketing #outreach

Looking for a way to measure and communicate the challenges you face? This self-assessment helps nonprofit leaders identify obstacles and chart the course to greater communications and marketing effectiveness.

Getting the most from your board starts with knowing your board. #nonprofitmarketing #marketing #outreach 

The public seems less willing than ever to donate, volunteer, raise funds, or advocate for a cause. But is this true? What defines how people think about nonprofit missions and programming, and what can nonprofit leaders do to influence their support? Is there a roadmap for success we all seem to be missing? These questions and many more are answered through a qualitative 2023 research study from active donors across the United States. Join us on February 20 at 1 pm for a free webinar, Beyond Donor Demos: Leveraging Attitudes Over Demographics for Nonprofits. Registration is free. Click here for the details: https://bit.ly/48NLIKb

When Marketing and Development Should Stay Together—and When It’s Best to Give Them Some Space. #nonprofitmarketing #marketing #outreach

After three years of pandemic fatigue High Country Community Health was working hard to keep COVID-19 boosters top of mind. Servicing rural North Carolina they were fighting an uphill battle with a skeptical and hard-to-reach audience. Together we launched a campaign to combat this weariness, using playful language that reflected the actual sentiment felt by the people we were targeting. Click here to learn more: bit.ly/3SOZo1N

The research findings in our upcoming webinar are clear and actionable, giving you a simple plan to apply the research to your supporter base to engage traditional donors better while reaching—and securing—new givers, new volunteers, and new advocates. The study of attitudinal segments explores people's thoughts and feelings beyond their demographic characteristics. What do donor attitudes reveal that demographics miss? How does empathy impact the decision to give?  What role does empathy play in choosing who and how to support? Join us on February 20 at 1 pm for a free webinar, Beyond Donor Demos: Leveraging Attitudes Over Demographics for Nonprofits. Registration is free. Click here for the details: https://bit.ly/4bjss94

We surveyed 400 supporters nationwide who donated to, volunteered for, or raised funds for a charity or community social welfare organization. Most, 89%, of respondents who participated in our research have never worked for a charity or community social welfare organization before, so their perspectives are from the outside looking in. Join us on February 20 at 1 pm for a free webinar, Beyond Donor Demos: Leveraging Attitudes Over Demographics for Nonprofits. Registration is free. Click here for the details: https://bit.ly/4bjss94

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