We are delighted to welcome Citizens of Soil | B Corp to our portfolio as our second investment! It has been a pleasure to get to know the brilliant founders Sarah Fulton Vachon and Michael Vachon and we are excited to be a part of their mission to create lasting change in the olive oil industry. Citizens of Soil brings premium extra virgin olive oil from small-batch, family-farms direct to consumers. They are turning a commodity into a community, by paying their producers above market prices and facilitating regenerative farming techniques to preserve biodiversity and soil quality. Not only does this empower farmers, but it also elevates the oil, offering consumers the chance to buy the amazing tasting, single-blend oils you would expect to find in a gorgeous little restaurant in Italy or Spain (so different to the mass-produced blends in most of the UK's kitchens). We're pleased to have co-led this £1.8m investment round alongside a private family office and a group of strategic investors (it's wonderful to be on this journey with you, Hannah Bruce). Exciting times ahead!
FIGR Ventures
Venture Capital and Private Equity Principals
FIGR invests in early-stage, mission-driven startups shaping the consumer sector to benefit people and planet.
About us
It’s no secret that elements of the consumer sector are causing environmental and social issues globally. FIGR’s mission was born out of the co-founders’ mutual passion for consumer products – from fashion and beauty to food and beverages – and concern for the increasing harm being caused by the consumption of those products. By investing in early-stage, mission-driven startups with the potential to positively influence consumer behaviour, we believe we can help them to change the world.
- Website
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www.figr-ventures.co.uk
External link for FIGR Ventures
- Industry
- Venture Capital and Private Equity Principals
- Company size
- 2-10 employees
- Type
- Privately Held
- Founded
- 2024
Employees at FIGR Ventures
Updates
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FIGR Ventures reposted this
Building & Scaling Inclusive Impact Ventures | Impact Investor | Founder & CEO at Impact Shakers
Newly Raised Impact Funds 🌱 Pymwymic has closed its second fund at €71.5m, targeting early-stage food system companies across sustainable farming, food waste reduction, and soil health. The fund plans to invest €500k-€5m tickets in 15-20 companies. GNT has launched GNT Ventures to invest up to €1m in pre-seed to Series A startups developing plant-based colouring solutions worldwide. The firm offers technical support through its food-grade pilot plant alongside financial investment, focusing on innovations in raw materials, fermentation, processing, and upcycling. EQT Group has launched its Transition Infrastructure fund, targeting investments in emerging infrastructure companies across energy transition, distributed generation, and circular economy. The fund will deploy €300-500m equity tickets to scale up established businesses that haven't yet reached full infrastructure status. Voima Ventures has closed its €100m+ Article 8 fund, targeting early-stage deep-tech startups across the Nordic and Baltic regions. The fund will invest €200k-€3m tickets in 25-30 companies, focusing on science-based innovations in life sciences, energy, food, quantum, and advanced AI. FIGR Ventures has launched a new family office fund investing £200k-£300k tickets in pre-seed and seed stage consumer businesses. The fund plans to make 5-6 investments annually, focusing on companies that provide sustainable alternatives, enable ethical choices, or solve consumer-focused problems. #fundraising #impactinvesting
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A great opportunity to speak to Maddyness UK about FIGR’s mission ✨
🎙️FIGR Ventures: Championing Early-Stage, Mission-Driven Consumer Businesses In this week's #QVCs, Maddyness UK spoke with Fiona Humphries, Managing Director of FIGR Ventures, a fund investing in early-stage startups that combine profit with purpose. FIGR invests in consumer-facing businesses tackling the sector's key challenges, classified into three categories: 🎛️Switchers: Alternatives to harmful products (e.g., eco-friendly cleaning, food, or beauty products). 🤝Enablers: Tools that empower consumers and businesses to make ethical choices, such as sustainable shopping tech. 💡Solvers: Groundbreaking solutions for consumer problems, like those addressing education or healthcare. FIGR values founders who are: 🚀Ambitious and driven to succeed. 🔎Self-aware, recognising their strengths and areas for improvement. ⬆️Passionate about solving a specific problem. 😊Kind and collaborative, with an open approach to partnership. FIGR also champions #inclusivity, supporting first-time founders and those who may not meet traditional investor criteria. #StartupFunding #ImpactInvestment #MissionDriven #FIGRVentures #ConsumerInnovation #SustainableBusiness #Entrepreneurship #EarlyStageStartups #PurposeOverProfit #SmallBusinessGrowth
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When we started FIGR, we knew one space where we wanted to empower innovative businesses to drive change was fashion. We're incredibly excited to announce that we recently made our first investment into TRUSS, a UK-based tech startup powering fashion resale with AI-enabled data infrastructure. Founded by Woody Lello, Felix Jackson, Jack Cardwell and Connor Mattinson in 2022, we believe TRUSS has the potential to pave the way for secondhand shopping to become the norm. Thanks for the feature Tech.eu! https://lnkd.in/ecT_58F6
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Thank you for the shoutout, Michele! Excited to empower mission-driven founders. ✨
FIGR Ventures launches in the UK to back European early stage founders #FIGR Ventures, a newly launched family office #VC fund, has entered the investment landscape with a mission to drive meaningful environmental and social change through innovative consumer products. Backed by a UK-based private family office, FIGR will focus on Pre-Seed and Seed stage investments in businesses that reimagine consumption with sustainability and ethics at their core. The fund is led by co-founders Fiona Humphries (Managing Director) and Ellie Craig (Portfolio Director), whose shared passion for consumer product innovation is matched by a commitment to addressing the harm caused by traditional consumption patterns. FIGR plans to make 5–6 investments annually, with typical ticket sizes of £200,000 to £300,000, ensuring dedicated, hands-on support for each venture. The fund is particularly open to first-time founders and is willing to lead funding rounds, demonstrating its readiness to embrace bold ideas. The focus of FIGR Ventures spans three key areas: "Switchers," offering sustainable alternatives to harmful goods; "Enablers," creating tools and materials for ethical decision-making; and "Solvers," developing groundbreaking solutions for unmet consumer challenges, such as those in healthcare, education, and femtech. FIGR's team, supported by advisors like Nic Humphries (Hg), Richard Chapple (The Growth Foundation), and Dan C. (Revolut), brings both deep expertise and a forward-thinking approach. Fiona Humphries emphasized the importance of sustainable and scalable impact, while Ellie Craig highlighted the critical role of founders in their investment strategy. The article on Tech.eu in the first comment.
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FIGR Ventures reposted this
FIGR Ventures, a new UK-based family office fund, has announced their official launch to invest in early-stage, mission-driven startups that are reshaping the consumer sector 🇬🇧 🚀 Speaking about their vision, Fiona Humphries stated: “We started FIGR because we believe the best way to drive positive environmental and social change is to combine charitable grants with investments into high-potential, impactful businesses. We’ll be looking at all prospective investments through the lens of their impact, and thinking about their potential to scale sustainably and profitably. We’re hoping to find amazing early-stage businesses and grow them from startups into market leaders.” Backed by a private family office and co-founded by Fiona Humphries and Ellie Craig, FIGR focuses on supporting businesses that deliver measurable positive environmental or social impact. https://lnkd.in/dJ-QPeGR
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FIGR Ventures reposted this
FIGR Ventures a newly established family office fund, has launched to invest in early-stage, mission-driven businesses🚀 Founded by Fiona Humphries (Managing Director) and Ellie Craig (Portfolio Director) and backed by a UK-based private family office, FIGR’s mission was borne out of the co-founders’ mutual passion for consumer products and mutual concern for the increasing harm being caused by the consumption of those products. 👇 Read more below 👇 #StartupsMagazine #Startups #Entrepreneur
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Delighted FIGR’s launch has been featured in Tech.eu 👏🏻 https://lnkd.in/eQ8xwp9A
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We're live! We're delighted to officially launch FIGR Ventures and share our new website. FIGR is a new fund investing in early-stage, mission-driven startups shaping the consumer sector of the future. We're so excited to back incredible founders to grow innovative businesses and drive social and environmental change. Check out the new website to find out more about what we're doing and why. And if you know a business who could fit with our mission, please point them in our direction! Fiona & Ellie https://lnkd.in/g64JsKjJ