Floor Covering Weekly

Beakler Consulting Services, LLC, and M3 B2B Strategy, LLC, announced a collaborative partnership that will expand both organizations’ abilities to provide solutions to the wood, flooring, B2B and associated communities. Through this collaboration, Beakler Consulting and M3 B2B Strategy will work together to provide synergy to clients through Beakler’s wood product development, wood science and wood technology focused portfolio with M3’s market research, media and meeting facilitation. https://bit.ly/4jbEy76

Countertops and flooring are often part of the same renovation. Whether consumers are seeking an upgrade or a new look to align with the flooring design, there are countertops to meet both design and performance desires. Discover how: https://bit.ly/4cciCGN

In partnership with Women in the Floorcovering Industry, several Abbey Carpet & Floor and Floors to Go members took to the stage here at annual convention to share with fellow attendees areas in which they lean on the group most during good times and bad. Moderated by FCW publisher and editor in chief and WIFI vice chair Amy Rush-Imber, Janice Clifton, owner, Abbey Carpets Unlimited Design Center; Napa, Calif.; Buffy Stancill, owner of Faith & Grace Flooring, Murfreesboro, Tenn. and Creative Flooring of Pensacola, Fla.; Rachel Stacy, president and owner of S&H Flooring, Dallas; and, Deborah Cypert, Interior Vision Flooring & Design, Soquel, Calif., said they leverage the group’s marketing resources and business insights to achieve growth. See the full story here: https://bit.ly/4l8JSKg

AHF announced a $15,000 donation of its Armstrong Flooring Alterna engineered tile, to the Rebuilding Hollers Foundation on ABC’s Good Morning America during a live special edition of their broadcast on March 27th. https://bit.ly/3Y8oKdb

MAC Flooring & Interiors CEO Kristin Giebler had an interesting start to her floor covering career. After graduating from UC Irvine, Giebler followed in her family’s footsteps and entered the insurance business before starting her own brokerage firm at 21. While running the insurance brokerage firm, Giebler cofounded MAC Flooring in her garage some 15 years ago. “I was working my regular day job in insurance and then running the operation side of this business,” she shared. “Within six months, we started selling out of swap meets and moved into our first location in Aliso Viejo, Calif., about a year after that. Then, we just kept building and building,” Giebler explained. “We really started from scratch.” About eight years ago, Giebler put her stamp on the business as sole owner. See the rest of the story here: https://bit.ly/3FOiZLB

As part of its ongoing commitment to provide added value and innovative tools to its dealer network, American Home Surfaces Group & Commercial USA (AHSG) will host an exclusive webinar in partnership with Roomvo on Thursday, April 3, at 4:00 p.m. EST. Click here for the full announcement: https://bit.ly/3Y8tOhJ

A slight decline in mortgage rates and limited existing inventory helped new home sales to edge higher in February even as housing affordability challenges continue to act as a strong headwind on the market. https://bit.ly/4l2XGpK

"Here at FCW, our commitment to floor covering specialty retail is comprehensive and steadfast. We look at the business from many angles that together provide a clear picture of business across the country." In the latest issue of Floor Covering Weekly, Editor-in-Chief Amy Rush-Imber explores the state of the industry, and highlights the significance of FCW’s annual Top 50 Retailer listing and what it reveals about the market. She also details the experiences of women leaders in the industry, celebrating their achievements, challenges and contributions to the field. Click here to read the full article: https://bit.ly/3FUePld

The Ceramic Tile Distributors Association (CTDA) manufacturers and allied professionals of ceramic tile and related products has successfully concluded a comprehensive strategic planning meeting, setting a clear and ambitious direction for the organization’s future. https://bit.ly/4c5TAcp

Coverings has revealed a select preview of new tile and stone products, along with a sneak peek of materials, tools and technology products, to be unveiled at Coverings 2025, April 29-May 2, 2025, at the Orange County Convention Center, in Orlando. Check out the full list here: https://bit.ly/4hPaPjw