Fohr

DICK'S Sporting Goods x Fohr "Varsity Team" shoutout: "Plenty of brands have launched influencer programs, but few of those programs include the opportunity to be mentored by athletes such as track and field couple Tara Davis-Woodhall and Hunter Woodhall or college basketball star twins Haley and Hanna Cavinder." <-- 3K applicants and counting!

On Saturday, amid cozy velvet couches and a large taxidermied cheetah behind the bar at the Austin, Texas speakeasy Powder Room, some 50 or so creators and brand marketers gathered for a mixer hosted by YouTube. There was some deliberate networking — or “forced fun” to use a term that popped up at Vox Media’s Sunday night event to spotlight its podcast talent — where marketers and creators were asked to make cocktails (one with milk infused with Skittles and two kinds of rum), personalize cowboy hats and, presumably, swap info. for future brand deals. Four creators told Digiday that the advertising and entertainment industries are starting to catch up to culture — including SXSW’s embrace of the creator community this year. For the second year, SXSW has a dedicated track for the creator economy; this year there are 73 sessions for the track. SXSW kicked off on Friday and will run through March 15th. In this piece by Kristina Monllos, we speak to Michelle Khare, Rhett McLaughlin & Neil Link of Mythical,Grace Murray of Fohr, Woodie Hillyard, and Brendan Gahan of Creator Authority.

Fohr Launches Creator Intelligence Platform With Viral Prediction Metrics: Influencer marketing agency Fohr has unveiled a new platform built on insights from managing $300 million in creator campaigns, introducing the industry's first "virality coefficient" to help brands identify creators with breakthrough potential. The coefficient measures how frequently creators reach more than double their follower count in views, offering a scientific approach to predicting viral potential rather than relying on misleading averages. This addresses the increasingly unpredictable nature of creator content, where posts from the same account can range from thousands to millions of views. Founder James Nord developed the platform after conducting six company "internships" that revealed fundamental shifts in social media performance patterns. The system provides detailed performance distribution analysis, trend detection, and video-first architecture to match today's content landscape. The platform offers access to 300,000 creators with both traditional metrics and new performance indicators. Available through a freemium model, it democratizes enterprise-level campaign tools previously unavailable to smaller brands. Fohr plans to integrate AI features including a GPT-style chat interface in upcoming releases. 👉🏼 Read the full story: https://lnkd.in/g3HU-uyU #InfluencerMarketing #Influencer #Creators #Virality #Metrics #Fohr

A full-circle moment and a genuine partnership. When RAC was 12, he walked into a DICK'S Sporting Goods with his grandmother to pick out a baseball glove. That glove went everywhere with him—it helped him perfect his game and became part of countless incredible memories. Now 14 years later, RAC is still playing the game he loves and just announced his partnership with Dick’s Sporting Goods—featuring that same glove he picked out when he was 12. A true full-circle moment. For RAC, Dick’s Sporting Goods is more than just a store. Through this partnership, RAC will share his story and highlight some of his go-to gloves and bats. Excited to be working with Ricky Straniere and the Fohr team on this, and looking forward to more content from RAC throughout this partnership. #Baseball #sportsmarketing #Savannabananas Outshine Talent RobertAnthony Cruz Samuel Abitanta

The marketing playbook continues to be rewritten. In an increasingly fragmented cultural landscape, that reevaluation is coming to celebrity partnerships which has marketers rethinking who they partner with and how. How brands engage with celebrities will vary by brand and category as well as the brand’s objective for the partnership. There are still the different traditional rungs of an inked partnership or endorsement deal, naming a celebrity as a creative director (RayBan just named A$AP Rocky as its creative director last week) as well as more one-off or short-term engagements. Sometimes those engagements are used by marketers to fast-track a brand perception shift. Marketers are also more keen to work with celebrities who own their own brands and have found success as their own brand leaders, noted marketing execs and agency execs, as the business acumen and fanbase of a celebrity’s own brand adds to their appeal. In this piece by Kristina Monllos, we speak to Grace Murray of Fohr, Andrea Sengara of Campari Group, Douglas Brundage of Kingsland Drinks, Nick Miaritis of VaynerMedia, Lauren Nogy of United Talent Agency, and Megan McMahon of Platinum Rye Entertainment.