FourthIdea

Meet the locals of Great Lakes 360! 🐸🐟 Our latest campaign for the Aquarium of Niagara introduces local creature friends and invites visitors to tour their new home. GL360 is the Aquarium’s brand new expansion dedicated to the diverse ecosystems of the Great Lakes, the world’s largest freshwater system. The building features 16 immersive exhibits and is included with Aquarium general admission. We're thankful for the opportunity to collaborate on this project alongside the folks at the Aquarium! #aquariumofniagara #clientwork #creative #destinationmarketing

A huge congratulations to our friend and client, John Percy, CDME, President & CEO of Destination Niagara USA, who is being honored today with the 2024 New York State Tourism Industry Association (NYSTIA) Excellence in Leadership: Career/Lifetime Achievement Award! He is being recognized for his contributions to the tourism industry at a ceremony and reception today in Saratoga Springs. Read more here! ➡️ https://bit.ly/3VUwZYt

What an incredible day of learning, collaboration, and inspiration! From innovative case studies from destinations statewide to upcoming initiatives highlighting New York’s role in the American Revolution, today’s New York State 250 Commemoration Summit was a resounding success! 🇺🇸 We’re grateful to all who joined us in honoring the past and shaping the future. A big thank you to Saratoga County and the Saratoga 250 Commission for hosting this memorable event! Let’s keep this momentum going as we celebrate our shared history! We hope to see you on the 2 PM FAM tours and the 5 PM Saratoga Stakes scavenger hunt hosted by Workshop and co-hosted by Adara - A RateGain Company ! #NYS250 #nystia #tourism #newyorkstate

Tomorrow morning at the New York State Tourism Industry Association (NYSTIA) 250 Commemoration Summit, our Principle & Chief Creative, Thomas Mooney, will be speaking alongside Melaine Rottkamp, CDME, President & CEO of Dutchess Tourism, Inc., and William P Tatum III, Dutchess County Historian, to explore how Dutchess County made a huge impact with "Tiny George." 🍻 Launched Presidents’ Day weekend, the Commander-in-Cheers program is quite literally ‘Revolutionary’. Delivered through QR codes on coasters in taverns, tasting rooms and restaurants, a tiny hologram of George Washington appears to tell tales of Dutchess County’s role in the revolution. We are proud to have worked closely with Dutchess Tourism, the Dutchess County Historian, and tech experts, Evercoast, on this innovative augmented reality initiative that has sparked excitement and new engagement with the county’s Revolutionary War history. #tourism #newyorkstate #dutchesscounty #history

🗣️ 250 Commemoration Speaker Announcement Join us Wednesday morning at the 250 Commemoration Summit to hear Melaine Rottkamp, CDME, President & CEO at Dutchess Tourism, Inc., Thomas Mooney, Principle & Chief Creative at FourthIdea and William P Tatum III, Dutchess County Historian present how Dutchess County created a big impact with "Tiny George." Launched Presidents’ Day weekend, Dutchess County’s Commander-in-Cheers program is quite literally ‘Revolutionary’. Delivered through QR codes on coasters in taverns, tasting rooms and restaurants, a tiny hologram of George Washington himself appears to tell tales of Dutchess County’s role in the revolution. This innovative augmented reality initiative created by Dutchess Tourism working closely with the Dutchess County Historian, the creative minds at FourthIdea and tech experts Evercoast, sparked excitement and new engagement with the county’s Revolutionary War history. #tourism #newyorkstate #dutchesscounty #history #250th

Kids + animals = the ultimate photo shoot challenge 📸 Check out our most recent blog post where our Associate Creative Director, Joe Conti, shares his secrets to wrangling these unpredictable subjects and some hilarious stories from the set! #newblogpost #behindthescenes #destinationmarketing

TICKETS ON SALE NOW! Buffalo's premiere cut and sew show debuts September 28th Seneca One Tower, showcasing 14 of Buffalo's most talented local designers. Limited tickets available here: figbuffalo.com

4i is 14 🎉 Cheers to countless collaborations, campaigns, and our amazing friends and clients who’ve entrusted us to bring their visions to life. We can’t wait to see what the next 14 years brings! 🥂 #agencylife #anniversary #advertising

That's a wrap for this year's Destinations International Annual Convention! 🙌 We had a blast connecting with the destination marketing community and diving into the latest travel and tourism trends. We're bringing back tons of inspiration thanks to insightful sessions and speakers that empower us to craft even more effective and unforgettable campaigns for our clients. Shoutout to Destinations International for hosting another exceptional event, and to Visit Tampa Bay for their warm hospitality. ☀ See you next year in Chicago! #destinationsinternational #travelandtourism #travelmarketing #adagency

We're headed to Tampa next week for the Destinations International Annual Convention! Will we see you there? 👀 #destinationsinternational #travelandtourism #convention #tampa