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Inertia is the stubborn resistance to change in the physical world. It guards the status quo. It explains why those at rest remain at rest and those in motion persist in their movement. The larger the group/company, the greater the resistance to change, requiring more effort to move forward. Inertia is not just a physical concept; it also sheds a light on our habits, beliefs, and resistance to change. The longer we resist, the more force is needed to move forward. Therefore the path of least resistance is the better choice. Starting is the most challenging part, but once in motion, it becomes easier to maintain. Small steps reduce the force needed to overcome the status quo. Inertia presents both challenges and opportunities - successful companies choose the right direction and build momentum, allowing inertia to work for them. Startups leverage their agility and adaptability as a competitive advantage. Success breeds sucess as small wins compound, growing bigger and bigger in time. We may resist change, but the reward goes to those who dare overcome that resistance.