Influence is dead. Long live word-of-mouth 🙌 Consumers now crave authentic recommendations. Real people sharing real experiences have a 20x greater impact. Embrace the power of word-of-mouth! ✨ #advocacy #wordofmouth #authenticity #trust
Co-Founder @FRAK We are Hiring ! #Word-of-Mouth - Member @Women in web3 - WIW3 @PFDM - Pour les Femmes Dans les Médias - @SISTA Fellow EntrepreneurEs @Culttech Accelerator
Influence is dead Long live word-of-mouth 🙌 Influencer marketing has always existed, and its landscape is evolving at the same time as the media landscape, and with it consumer habits. 🌟 Brands rely on muses, the faces of their positioning, and for a long time this incarnation was exclusively that of a perfect image. The dream of looking like the sublime Eva Longoria by using her beauty products, or to have a coffee with George - after all, what else? 🌐 Then, with the emergence of new platforms, new spokespeople took center stage, with generations who grew up with the Internet recognizing themselves much more than in traditional media, codes changed. 🛍 This has not escaped the attention of brands, who have massively addressed this "new channel", transforming these young digital talents into influencers. It's your best buddy, it's the girl next door, it's the advice of a big brother or sister, we identify with them, and the deceptive closeness that followers have with these stars makes all the difference to their choice and act of purchase. And this format has worked really well - I know, I sold hundreds of these collaborations 10 years ago! 🧐 But finally, followers are becoming more and more skeptical of the word of so-called "influencers"... 🥰 Today's consumers are looking for authentic recommendations, from their real buddy, their real big sister, who has really bought and really appreciated the product he or she is advising. 🎯 A "human" message has 20 times more impact than when it's promoted by the brand, because the best ambassadors for a brand are those who really love it. ✨ So isn't it time to reward and amplify the power of all those behind-the-scenes ambassadors, those everyday influencers, that community that recommends effectively? Welcome to the world of word-of-mouth! #advocacy #wordofmouth #authenticity #trust Frak Labs