FRED & FARID

Reaffirming our Big Idea mantra in the disruptive context of Gen AI, with a 10-minute video about FRED & FARID - fredfarid.com

La rhétorique du genre dans l'élection américaine ♂️♀️🇺🇸 Chaque semaine, le publicitaire Frédéric Raillard, fondateur de l’agence Fred & Farid analyse une une facette de la campagne américaine, sous l’angle de la communication. 💬 Frédéric Raillard, PDG de FRED & FARID

[ PREVIOUS WORK ] PORSCHE 911 | REAR HORSEPOWER If you’re not a sports car connoisseur, there’s something you should know: the iconic 911 is a unique masterpiece with its engine placed in the rear—a defining feature that has remained unchanged for over fifty years. This campaign serves as a metaphor for Porsche’s distinctive rear-engine design, celebrating its legacy and engineering innovation. Client: Porsche (China) Motors Ltd Agency: FRED & FARID Shanghai Illustrators: Marc Burckhardt / Asaphz Retouching: Happy Finish More info on https://lnkd.in/gZgm3948 cc/ Frédéric Raillard Feng Huang Laurent Leccia

Insightful Ad Age interview with Rare Beauty’s passionate CMO, Katie Welch, about how Selena Gomez and the Rare Beauty team have built such a heartfelt community! Thank you Sabrina Sanchez!

Honored to take the ‘Future of creativity stage' right after my dear friend Shekhar Kapur and Sir Martin Sorrell, for an [Ai]magination talk on the impact of Gen AI on our creative industry. Equally honored to join another panel with fellow advertising talents, moderated by the amazing Mimi Nicklin - Empathy Advocate Thank you, GITEX GLOBAL Largest Tech & Startup Show in the World and Expand North Star, for the invitation to Dubai. #Gitex #GenAI

Rare Beauty, the makeup brand founded by Selena Gomez, launches its first global brand campaign. https://lnkd.in/eqCx8f5Q

Merci to Sabrina Sanchez and Tim Nudd for the Ad Age Editor’s Pick, on our FRED & FARID Los Angeles Rare Beauty ‘Love Your Rare’ campaign!✨✨✨ Video here: https://lnkd.in/ezdaU36f Merci to the super inspiring Rare Beauty management team Scott Friedman, Katie Welch, Mehdi Mehdi, Joyce Kim, Josh Gurrie, MacKenzie Kassab, Jean-Christophe Dubois, Ashley Murphy! Merci to the super talented CANADA production team Sheila Johansson, Olivia Malone, Emma Trim, Luigi Rossi, Ashley Roberts, Maximilian Pittner! Merci to the super passionate FF team Chelsea Steiger, Kiyomi Morrison, Jules Chaffiotte, Eileen Zhao, Charles Renard, Jalila Levesque, Marguerite Vericel. And a big merci to the one and only Selena Gomez!

The “Love Your Rare” campaign with Rare Beauty and Selena Gomez, created out of our FRED & FARID Los Angeles office has officially launched! Video here: https://lnkd.in/eCEyV3Pb A true testament of the partnership and vision from the Rare Beauty team, we couldn’t be more thrilled to bring such an empowering and much needed message to love every side of you with the world. Thank you to our amazing partners at Rare Beauty [Scott Friedman, Katie Welch, Mehdi Mehdi, Joyce Kim, Josh Gurrie, MacKenzie Kassab, Jean-Christophe Dubois, Ashley Murphy] and of course Selena Gomez for your trust in this campaign. We are excited for the chapters to come! An added thank you to Sabrina Sanchez and Tim Nudd for the Ad Age Editor’s Pick for our campaign!

L’épisode 6 de ‘Fred in NY’ sur ‘Rétention vs Acquisition.’ Chaque semaine, avec Rebecca Blanc-Lelouch et Jolivet Mathieu, nous analysons/synthétisons en 2 minutes une facette des élections américaines, sous l’angle de la communication des candidats. #FredinNY #HebdoCom #BFMBusiness #BFM

Pleased to share that Fred & Farid New York partnered with luxury leader Four Seasons to help bring their 2024 festive campaign to life. The campaign features a central hero film and will be supported by a comprehensive paid and organic media rollout involving comprehensive digital and social placements on channels such as TikTok, Meta, and Connected TV.