GALE

Responding to RFI questions can often feel repetitive, but with AI technology, GALE is streamlining those early stages of the new business pitch process. Read more in Ad Age, where GALE's VP of Communications, Lindsay Bennett, shares how our AI tool enhances efficiency for the necessary basics, allowing us to focus on what matters most—creative thinking and building meaningful connections. https://lnkd.in/er77sCfq

Marathons were never made with women in mind–not the facilities, not the training guides, and not even the gear. In partnership with MilkPEP, we're committed to championing women in sports and addressing these disparities head-on. In just under three weeks, over 7,000 women—43% of whom will be running their first marathon—will come together in Georgia for MilkPEP’s sold-out Every Woman’s Marathon. This is the first U.S. marathon created by and for, marking a significant milestone in sports history. See how we launched this this groundbreaking event and are paving the way for future generations of female athletes: https://lnkd.in/gupRuz66

How do young consumers want brands to participate in social-driven microtrends like those inspired by Moo Deng or Brat Summer? Research from GALE suggests there are two key ways to stand out. Download our full “Beyond Social Media” report to learn more: https://lnkd.in/etk-zd_S

“The structures that once defined how brands connect with consumers externally and organize themselves internally are collapsing. This ‘Great Collapse’ is reshaping the way brands are built, organizations are structured, and campaigns are created.” Read more in Forbes from GALE CEO Brad Simms as he shares insights from the 2024 #ForbesCMO Summit. https://lnkd.in/gJMiwVKb

Thank you to Forbes for hosting a great week of valuable discussion. Check out Forbes' full event brief for a deeper look at "What Matters Most" to today's chief-marketers.

“It made me realize the absolute necessity of marketing campaigns being grounded in real insights that generated organic community and excitement from consumers–which is at the root of my domain at GALE, social-first marketing.“ In LBBonline - Little Black Book, GALE Associate Creative Director Adaobi Ugoagu reflects on the creative project that changed her career, plus how the golden age of YouTube inspired her and the importance of prioritizing community in modern marketing. Read here: https://lnkd.in/eBT5MKxc

Our latest campaign with MilkPEP is turning everyday kid struggles into superhero moments, all thanks to milk. Inspired by TikTok's “How it started vs. how it’s going” trend, this campaign is part of Milk's 'Mom Com' initiative, using humor to connect with moms and highlight milk's role in keeping kids healthy and thriving. Read more about the campaign in The Drum https://lnkd.in/gDjvngj2

MilkPEP is serving up a gulp of reality with their new humor-infused campaign for moms. Developed by an all-mom team, MilkPEP and GALE tapped into the popular TikTok trend “How it started…how it’s going” to show how children can thrive with the power of milk, while playfully highlighting the comical realities of motherhood. Check out one of the vignettes below, and keep an eye out for social content from several female comedians—including Whitney Cummings—who will highlight milk as a must-have in the chaos of mom life. Read more about the campaign in LBBonline - Little Black Book: https://lnkd.in/eQTK5n6G

At last week’s #ForbesCMO Summit, the world’s top marketers gathered to discuss “What Matters Most.” Amid the debates and discussions, one thing was clear: Traditional models no longer apply, and a new playbook has emerged. From the continued rise of subcultures to balancing brand with performance, and the role of creators in reshaping how brands and agencies must work—read our top takeaways on what’s shaping the future of marketing in the report below. 

"The battle to top consumers' 2024 holiday lists started a year ago. Brands that have built loyalty and cultural relevance have a big head start." GALE CEO Brad Simms shares in Forbes how brands with strong, year-round loyalty programs stay top-of-mind—and on consumers’ gift lists when the holiday rush begins. https://lnkd.in/eC_fFUwA