Clarify

Here's what nobody tells you about scaling relationships with a CRM: The breaking point isn't at 100 customers. It's not even at 50. It's at 15. Yep. 15. That’s where we see the biggest breakdown in managing customer data and where folks come asking for Clarify . That's when your "perfectly organized" spreadsheet transforms from an asset into your biggest liability. I learned this the hard way. At my first startup, Branch, before we implemented Salesforce, I optimized the heck out of my pipeline with a color-coded Google Sheet, multiple tabs, and complex formulas tracking every customer interaction. I thought I was being lean and scrappy. Instead, I was building a house of cards that was ready to collapse. The math behind this is brutal: Sales teams spend 70% of their time on admin tasks instead of selling. That's not being lean–that's being inefficient. When you're managing 15+ relationships, you're not just losing data—you're losing actual deals and revenue. Think about every follow-up that slipped through the cracks, every context-rich conversation buried in cell D47, every opportunity that went cold while you were updating formulas. And sure, you can use snooze. But Gmail snooze isn’t a production grade solution. The game has fundamentally changed. Modern CRMs like Clarify, aren't just prettier spreadsheets. They're AI-powered relationship engines that automate the grunt work. While you're manually updating cells at 9 PM, your competition is letting AI draft their follow-ups, surface their next best actions, and identify their highest-value opportunities. And because they knew Clarify could do it for them, they got in more sales calls than you. Want to know the real cost of "saving money" with spreadsheets? It's 38% of your quarterly revenue. For a typical Series A startup, that could mean $1-2M in lost opportunities every single quarter. Think about that next time you're debating whether you "need" a proper CRM just yet. The spreadsheet era is over. The question is, are you ready to move on?

Hiring the right people is more crucial than ever for startups. Austin Hay shares a simple yet powerful strategy for hiring success: Hire people you LOVE working with. When your team is small, the key to overcoming challenges and building a product you’re proud of is surrounding yourself with those who bring positivity and passion. At Clarify, the first 10 employees were chosen based on previous positive work experiences – people they knew would make the journey enjoyable and memorable. Imagine fostering a work environment where even if everything else falls apart, the memories and relationships make it all worth it. Available wherever you listen as episode GTM 112 of The GTM Podcast 🎧 #gtmstrategy #Leadership

Stoked to share that I've joined Clarify as a Marketing Lead! 🎉 Three main things drew me in: - An incredible founding team (Austin Hay, Patrick Thompson, Ondrej Hrebicek) that blew me away with their track record, kindness, and drive. - A product that from first demo showed its potential: a beautiful, modern CRM that works and looks how you've always wished yours does. - The opportunity to help build marketing 0→1 alongside Austin and others. But most importantly, after meeting some of the team (Matt Bond, Sam Larsen-Disney, and Adam T.), the culture sealed the deal - I knew this was a team I wanted to be part of. Our mission is simple: create a CRM that elevates your work rather than complicating it. DM me if you're curious and want to give it a try (we're also hiring if you want to come work with me 😜 )

WasteNot's founder was caught between wanting to be a diligent record keeper and lacking time for manual data entry. Their CRM was forcing them into rigid workflows that didn't match their needs. Then they switched to Clarify ✨ And ... well... the results speak for themselves! ➝ Reduced wasted CRM time ➝ Eliminated the need for multiple data enrichment tools ➝ Automated record linking across contacts, companies & deals ➝ Streamlined pipeline updates from hours to minutes "Clarify is automating all of the menial administrative work while adding intelligence to our growth strategy," says John Joe Smith, Founder at WasteNot. Read how WasteNot transformed their revenue stack with Clarify. Link in comments! 🚀

SearchEye was drowning in fragmented customer data across HubSpot, Intercom, Zendesk, and countless email inboxes. Their team had no single source of truth for customer interactions. Then they tried Clarify ... And finally found a more flexible solution. The results ... ➝ Unified customer data from all communication channels ➝ Eliminated 50-field limitation on custom data ➝ Achieved reliable Gmail sync across the entire team ➝ Gained instant visibility into last customer touchpoints "Now we have every user's Gmail synced with Clarify, so I can easily go into any specific company and see everything really quickly," says Chris Porteous, CEO at SearchEye. Read more about how SearchEye unified their complex marketing needs with a next-generation sales process in Clarify. Link in the the comments 👇