Parker

From Kitchen Experiments to $20M in Revenue Sylwia Tabor and Mark Ritz built Carnivore Snax to solve a simple problem: Convenient, tasty snacks for the carnivore diet. Their perseverance paid off: • $200K raised on Kickstarter • $1M in online sales within 7 months • Shoutout from Joe Rogan But rapid growth brings challenges. Carnivore Snax faced a crucial decision: Stay small or invest heavily in manufacturing. They chose to scale big. Parker's 45-day rolling terms freed up the working capital they needed to invest in new equipment without straining cash reserves. The result? Carnivore Snax doubled monthly revenue from $475K to $850K in just 6 months. Their story shows what's possible when you combine a great product with smart financial decisions. Read the full case study on our website. Link in the comments. #ecommerce #dtc #entrepreneurship #cashflow

In 2021, Martin Mrozowski pioneered a new form of event marketing for e-commerce SaaS that helped Parker grow from 0 to 100s of paying customers in < 2 years: 1. Target high-value prospects We focused on established, 8-9 figure brand owners (i.e. profitable, strong growth trajectory, PMF) who needed access to capital to scale to the next level. 2. Create exclusive experiences Instead of typical sales pitches and happy hours, we hosted exclusive dinners and events that people actually enjoyed. Think $4,000 group dinners at Carbone in NYC for 20 hand-picked ecom founders. 3. Leverage influencer amplification Back then, we partnered with industry voices like Ronak Shah from Obvi and Adam Robinson from Retention/RB2B. When they raved about Parker on Twitter, quality leads poured in. 4. Do the math $100 per lead to attend + $400-500 cap per event. With a $24,000 year LTV product, the ROI was insane. Half the room converting? That's a goldmine. 5. Be first, be different While others spent hundreds of thousands on ads, we created experiences our target customers wanted to be a part of. It wasn't just about selling, it was about tapping into their desired lifestyle and giving them a taste. The results? Hundreds of customers closed. LTV in the millions. This playbook worked like crazy while it lasted, but we shared it a little too freely... Competitors copied it and our CAC skyrocketed. But that's all part of the game. Lesson I learned: Your growth strategies are as valuable as your product. Guard them fiercely and milk them for as long as you can.

Ever wonder what makes an e-commerce business "fundable"? Our underwriting team has distilled it down to 4 key factors: 1. Unit economics 2. Working capital 3. Liquidity 4. Debt management We've just published an in-depth article explaining: • Why these factors matter to lenders • How to calculate and interpret key metrics • Real-world examples of strong vs. weak financial profiles Whether you're seeking credit now or planning to in the future, understanding these elements is crucial for sustainable growth. Read the full breakdown via the link in the comments. #ecommerce #funding #growth

Baseballism, the official off-field lifestyle brand for baseball fans, faced a common problem: They were profitable on paper, but risked running out of cash due to complex inventory needs and expanding wholesale operations. By leveraging Parker's flexible credit line with true 60-day terms, Baseballism: • Bridged critical liquidity gaps • Expanded wholesale operations confidently • Smoothed out cash flow despite seasonal fluctuations "Parker really helped soften the blow with this post-pandemic supply chain effect that every single brand in the country is dealing with. They were able to immediately bridge that liquidity gap for us," says Jon Loomis, Co-Founder & CFO. The result? Baseballism hit $22M in revenue and continues growing by double digits. Want to see exactly how Baseballism uses Parker to fuel omnichannel growth? Read the full case study — link in the comments. #ecommerce #retail #cashflow #entrepreneurship

Exciting News: Parker is Now Available to Connect via Plaid! We’re thrilled to announce that Parker can now connect with other banks and fintech platforms through Plaid. This means you can easily link your Parker bank and card accounts to your other financial institutions, just as you already connect your banks to Parker via Plaid. By connecting to Parker through Plaid, you’ll be able to: - Authorize payments from Parker seamlessly. - Integrate your transaction data into your favorite apps for streamlined bookkeeping and valuable insights.

Ever wondered how fast-growing brands manage cash flow during rapid expansion? Obvi, a popular supplement brand, scaled to $20M ARR while maintaining financial control. The secret? True rolling 60-day terms. CEO Ronak Shah faced a common challenge: They were profitable, but their cash conversion cycle couldn't keep up with their 300% YOY growth. Traditional credit cards weren't cutting it. With Parker's genuine net-60 terms, Obvi found the breathing room they needed to: • Confidently scale ad spend without cash flow concerns • Expand retail efforts, offsetting costs with online sales • Avoid dilutive funding rounds to fuel growth "Parker is the only card that has true net 60-day terms," says Ron Shah, Obvi's CEO. "That was incredible for us. Anytime we need 60 days, I can just charge our Parker card – which no other card can do right now." The result? More time, more runway, and more focus on growth. Curious how Parker could help your brand? Check out the full case study — link in the comments. #ecommerce #cashflow #entrepreneurship #dtc

6 things to look for when choosing the right banking solution for your e-commerce brand:

6 things to look for when choosing the right banking solution for your e-commerce brand:

Remember when every serious online business needed an engineering team or a CTO? Those days are long gone. Thanks to platforms like Shopify, the technical barriers to entry in e-commerce have all but disappeared. But what fascinates me is that while you don't need engineering teams anymore, you still need a solid finance team to build a successful brand. Why? Because financial management in e-commerce is still incredibly complex. As a founder, you're constantly grappling with questions like: • Am I actually making a profit? • Does scaling this new product make economic sense? • How do my customer acquisition costs stack up against competitors? These aren't just academic exercises. They're the difference between scaling to eight figures and shutting down shop. Most passionate product creators don't have a finance background. And many can't afford (or don't need) a full-time CFO. That's why we're building towards a future where your CFO would be AI-powered. Imagine having CFO-level insights without the CFO price tag: • Clear cash flow visibility • Holistic view of business health • Granular profitability analysis • Industry-wide benchmarking We're not saying businesses should fire their CFOs tomorrow. Instead, we're aiming to empower more businesses to succeed by democratizing financial expertise. Just as Shopify transformed the technical side of e-commerce, we believe AI will revolutionize the financial side. What do you think? Is AI the future of e-commerce finance? Or will human CFOs always be necessary?

Parker's long-term vision in 72 characters: Shopify gave brands a dev team Parker gives brands a finance team