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Marketing success hinges on the perfect timing of all factors needed to meet prospects' needs. It's a constant battle for attention, requiring creativity and innovation to boost brand awareness. Contact-based intent empowers marketing by putting more control in their hands. Compared to today's reactive experiments, this proactive approach opens far more use cases regarding brand impressions by targeting the eyes that matter most. Exciting developments ahead as Joshua Perk, myself, and the Vector team tackle marketing's most significant challenge. #Marketing #Creativity #Innovation #GTM