Vector

Marketing success hinges on the perfect timing of all factors needed to meet prospects' needs. It's a constant battle for attention, requiring creativity and innovation to boost brand awareness. Contact-based intent empowers marketing by putting more control in their hands. Compared to today's reactive experiments, this proactive approach opens far more use cases regarding brand impressions by targeting the eyes that matter most. Exciting developments ahead as Joshua Perk, myself, and the Vector team tackle marketing's most significant challenge. #Marketing #Creativity #Innovation #GTM

We just brought on tech that's going to change the outbound game. I always felt like intent data was marginally helpful. "Someone from Huge Company is searching for XYZ" is helpful, but it still lends itself to a cast-a-wide-net-approach, as opposed to spearfishing. This is intent data on a whole new level, down to the individual. We have hundreds of leads already after standing this up 2 weeks ago. And it's now a part of our Revenue Accelerator offerings, which I'm stoked about. Vector 👏👏👏 well done. https://www.vector.co/

🎉 New Launch - For #marketing and #sales using HubSpot 👇 * Field Mapping to push and pull contact intent into HS directly from Vector UI * Push to Sequences and Workflows * Daily leads added to Active Lists segmented by intent/competitor topics

I’m a big fan of Shark Tank 🦈 ! It’s always impressive to watch #founders communicate both where their business is now and their future vision in such a short amount of time. While B2B SaaS VC fundraising isn't the same, there are definitely some similarities. Joshua Perk and I have made our share of mistakes—some pretty embarrassing ones. But we’ve embraced the mantra, “Don’t Die,” pushing forward and staying focused on solving the right problem. We’re incredibly grateful to everyone who has invested in us and in our vision to redefine what intent truly means in the GTM space. Led by GoAhead Ventures and Y Combinator. Supported by TRAC.vc and Salil Deshpande @ Uncorrelated Ventures. But if that's not enough, the #creativity and #innovation we accomplish is inspired by the diverse investor talent on our team 🚀 Executive CxOs -Todd Barnett, Jim Kelliher, Pukar C. Hamal, Daniel Giovacchini Product - Matt Bilotti, Sung Ho C., Angela Castillo Llinas Sales - 📈 Anthony Zhang, Mitch Wettig, Derek R. Kelliher Big things ahead at Vector!!!

You can actually put your positioning statement in 3 places. The hero section The problem section Or a side section - if you can demonstrate it Here's some examples of landing pages that communicate their positioning (differentiators) correctly and clearly. Paage.io - Positions against long winded emails, and against the fact that you have no idea if prospects are reading or showing intent with what you sent. ColdEmailHackers - positions against SDRs, fixed salaries, what happens when they’re good/bad, takes away objections between their service Vector Positions against all the tools that provide person-level intent based only on website, or social engagement (restricted to only your audience) Reword.com Positions against GPT slappers and AI tools that don’t allow you to train the AI.

As a #founder, my focus is always on one thing: Growth—whether it’s growing Vellum’s product in the right direction for our customers, scaling the team, or driving revenue. When it comes to #marketing, figuring out the most creative and personalized strategy to connect with prospects always wins. We tried account-level intent and broad outreach, but the results were hit or miss. I’ve worked with Vector since we were both in the early days at Y Combinator, and Joshua Perk and Nick Masters have been great partners. Now, they’ve launched something huge: contact-level intent. Seeing who is in-market based on behavior off our website is a breakthrough and the next step in precision targeting. I’m excited to see how Vector scales from here. Congrats!!!

🚨 𝗧𝗵𝗲 𝗕𝟮𝗕 𝗶𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁 𝗶𝘀 𝗿𝗶𝗽𝗲 𝗳𝗼𝗿 𝗱𝗶𝘀𝗿𝘂𝗽𝘁𝗶𝗼𝗻 🚨 Account-level intent has been stagnant for a decade. Knowing that "someone from Google" is interested doesn't help marketing or sales. The result? Spray-and-pray tactics that frustrate buyers and burn through budgets. Enter 𝗖𝗼𝗻𝘁𝗮𝗰𝘁-𝗟𝗲𝘃𝗲𝗹 𝗜𝗻𝘁𝗲𝗻𝘁. 🚀 By understanding specific individuals' signals, Vector can tailor outreach, build trust, and deliver value 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲 𝘀𝗮𝗹𝗲𝘀 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗲𝘃𝗲𝗻 𝘀𝘁𝗮𝗿𝘁𝘀. Vector is leading this shift with 𝗢𝗳𝗳𝘀𝗶𝘁𝗲𝗜𝗗—showing who’s in-market for your solution 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲𝘆 𝗳𝗶𝗻𝗱 𝘆𝗼𝘂.  #Innovation #B2B #MarketingTech #ABM #Marketing #Sales #DigitalMarketing #Startups #Creativity #Innovation #Technology cc Nick Masters Joshua Perk

🎉 This week marks the most significant milestone in Vector's history! 🎉 Today, Vector's SiteID is our free solution that identifies contacts on your site. 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝗢𝗳𝗳𝗦𝗶𝘁𝗲𝗜𝗗, the first solution that delivers contact-level intent based on individual activity happening OFF your website. "Anonymous at Google is showing intent" does not help anyone in GTM. Imagine the #marketing and #sales possibilities if you can find prospects before they find you! Join us as we build what intent actually means!  #technology #innovation

Founder Mode is in full effect at Vector. Over the weekend, Paul Graham lit X on 🔥 with an essay about Founder Mode. This involves breaking traditional rules longer than one might think necessary for a business, unlike Manager Mode. Which focuses on delegation and hierarchy, typical of bureaucratic organizations as they mature. Today, we have made significant improvements to the data underlying our product, SiteID. Previously, we were on par with the market, but now we provide more accurate website visitor resolutions than any other provider you are currently paying for. Vector's Founder Mode: Provide unmatched value that sets us apart. Understand your customers' needs to build trust and market exposure. While SiteID+ remains free with no limitations, stay tuned for the upcoming product launch! If you want to learn more, let's discuss further at SaaStr.

Two weeks ago, I hinted that something big was coming! Well, it's official. 🎉 Most people have a short list of exceptional individuals that they would give anything to hire. Andrew McGlathery is on that list! As mentioned before, the first few hires are crucial to a startup's future success. Andrew has proven that with his experience and #leadership as one of the first engineers at Drift, a Salesloft company. I'm excited to have him on our team as he's already working on launching new features for our customers weekly and helping to build the impressive roadmap our customers need most right now. 👏 Welcome, Andrew! 👏   #management #startups #engineering #innovation