Glossy’s Post

Have you ever noticed? Tony, Paulie, Pussy, Skip, Carmela, all the main characters of Sopranos share a similar speech characteristic. The way they pronounce their “Ss.” It’s as distinctive to the show as its opening theme.  And it was intentional casting. Why? They sound like Tony’s “Ss.” So, we believe they belonged together. Sopranos created their own culture of New Jerseyans. Every brand need to have its own distinct personality. A recognizable brand culture. What feels familiar to your customer isn't just your product. What customers also associate with your brand are your people. When building a brand culture you need to think beyond a #hex and a hue. —> Who are your people. —> What is your sound (theme, genre). —> Do you have a ‘insider’ handshake or fist pump. —> Do you have a uniform style or fashion trend (weird socks a beanie cap). —> Do you have a ‘insider’ phrase (think Joey on Friends “How you doin’?"). I created the phrase “Sprinkle On!“ for a finishing salt client of mine as their signature valediction. . . . What brand distinctions would you add to the list? Is there anything you use in your brand that distinguishes you as the founder versus the rest of your team? Go ahead and add your sparkle✨  I’m curious!!

Regardless of your stance on Victoria’s Secret & Co. and its approach to sexy, the brand's change in approach speaks to the importance of companies remaining true to their heritage and identity when it comes to storytelling. Making a more inclusive offer is always a good idea, especially in an industry such as this, but an sudden move away from the central identity of the brand is rarely going to be a success. #victoriassecret #brandidentity #storytelling

I have a firm belief that the successful brands of the future will be the ones that communicate their vision through storytelling, develop sustainable solutions, and establish more authentic connections with people, rather than relying on mere hype and price tags. Here at Xfitdesigns, we are constantly narrating our stories from a retrospective standpoint, while also envisioning a future that we aspire to be a part of. You can read more about this in my conversation with Vangard. https://lnkd.in/gv5nsdn2

Are you still watching the Golden Globes and do you really care? Years ago who was on the red carpet, what they were wearing, who was hosting, every detail mattered. It inspired designs for the rest of the year whether in fashion, digital, and yes even packaging. Today with shortening attention spans, this drawn out back patting tends to attract more yawns than applause. We just want the highlights. If creatives and consumers have evolved past awards shows, where are we finding inspiration these days? Tiktok Reels (basically repurposed TikTok) New media, WWD PENTAWARDS The Business of Fashion Podcasts And even getting back out in the real world with flea markets, art fairs, and garage sales. Did you watch the golden globes, did you do it without another device in your hand? #newmedia #awards #design #inspiration #creative

🎉 Let's Celebrate April Fools' Day Creativity! 🎉 April 1st isn't just about pranks—it's also an opportunity for companies to showcase their creativity and humour in the best possible way! Whether it's clever marketing campaigns, hilarious product launches, or playful social media antics, I'm always inspired by the positive examples of how companies embrace the spirit of April Fools' Day. 🐇 I found the "collaboration" between Luxe Collective Fashion, a pre-loved luxury fashion brand, and Durex particularly amusing. As someone who adores handbags, the idea of this partnership providing "protection" for bags gave me quite the chuckle. 👀 I'd love to hear from you: What are some of your favorite examples of companies using April 1st to delight their audience and showcase their brand personality? Share your top picks in the comments below and let's celebrate the power of creativity together! 🌟 #AprilFoolsDay #Creativity #Innovation

Insane podcast episode today picking the brain of a $500M apparel brand… From formation of the brand, their expansion into retail, to how they constructed their visual identity and so much more – True Classic’s Ben Yahalom hit it out of the park This may be a spoiler… but he revealed the biggest tip around your branding system… Overall, your branding system (should) change over time as your brand evolves and figures out what it really is Like your logo, typefaces, colors, you name it – your visual identity is ever changing. 💡But the key to having a strong brand → making these changes unnoticeable to the consumer’s eye. At Obvi, we’re constantly iterating and refreshing the brand – but people don’t notice because we keep it small and under the radar. So it was pretty cool to see that a huge brand like True Classic is still making these changes just like any other size brand. I can’t wait for you guys to see this episode. (Ronak Shah – missed u)

#ICYMI: Here's a recording of today's Beauty Debrief, where our Glossy beauty team (Lexy Lebsack, Emma Sandler & Tatiana Pile) explored the playbook that helped E.L.F. BEAUTY rise to fame, and discussed what the future holds for the buzzy brand: https://lnkd.in/ekZbmrJ8

David M. Watts, what an incredibly rich episode! Last month, I stumbled upon a post discussing the struggles of emerging fashion designers navigating today's saturated market, as many are struggling to keep their businesses alive. Building on insights from Just a Fashion Minute, I want to reiterate a crucial point that was highlighted: 💡 Not every emerging designer naturally embodies an entrepreneurial mindset; it demands divergent thinking and resilience. As discussed in the podcast episode, one suggestion is for fashion design students to gain experience with established brands before venturing into their own labels. 🌎From a Western perspective: fashion education has evolved dramatically in the West, encompassing not just design but also essential business skills. However, many designers are made to believe that they can do it all but end up going in debt. 🌍From an African perspective: fashion education prioritizes design knowledge and not enough teaching on the business of fashion, leaving many designers unprepared for the industry's realities. I must mention that some fashion institutions on the continent are starting to shift this paradigm. 🤷🏾♀️ As you can see, both the Global North and Global South encounter parallel challenges in this domain. 👒 My contribution: Recognizing one's limitations and seeking help is paramount. Despite the fashion industry's facade of coolness, there's power in asking for help. Accessing business resources and support, including non-fashion business incubators and accelerators, can be game-changers, especially for those without a traditional fashion education. Many in the fashion industry believe that support must come exclusively from within, overlooking the wealth of wisdom surrounding them. Personally, I've discovered a significant portion of my support as a fashion entrepreneur outside the confines of fashion. In fashion, breaking traditional boundaries is essential for success no matter the career or business path. With the right mindset and resources the journey can be fruitful. While there's much need room for improvement in fashion education, my focus remains on empowering emerging brands with actionable strategies for navigating the industry's complexities today. Hope this post helps an emerging fashion entrepreneur. Share your thoughts in the comments! #fashion #fashioneducation #businessoffashion #fashiondesigner #publicrelations #emergingbrands #emergingleaders #storytelling #solutionfocused #highlyrecommended https://lnkd.in/gvAYh4QE

In my opinion, VS' downfall was caused by an unprecedented "need" to be so inclusive that they forgot their original customers. Their products became "inclusive" in terms of sizing, however quality dropped considerably. Therefore, by being extremely politically correct, they proved how much smarter current customers are: we want the best quality for our money. This allowed competitors to gain significant share over VS' markets - both in inclusivity and in high quality products for original clients. Personally, I have absolutely no interest in their Fashion Show (or their brand). They lost the allure. #CustomerCentricity #CustomerExperience #DesignThinking #BusinessModels #HumanCenteredDesign #Innovation #Ideation #InnovationAcceleration #InnovationManagement #LeanDevelopment #ProductCreation #ProductDevelopment #ProductInnovation #ProductLifecycleManagement #LCM #R&D #Technology #turnaround #restructuring #strategicpartnerships #consultingservices  #strategicthinking #marketintelligence #strategy #strategic #capitalraising #capitalization#capital #innovateforchange #fundamentals #innovativesolutions #possibilities #sustainabilty #sustainableinvestment #businessconsulting #strategicplanning #consumers #businessmodel #bethechange #fundraising