GTM Alliance

What’s the key to a successful product launch? 🔑 Lots and lots of research. 🤓 Prak S., Founding Product Marketing Manager at Hemlane, breaks down why sufficient research is critical to GTM success. Including: 💁♀️ Understanding your target audience  🎯 Defining product positioning  🛒 Driving launches through channels Read the full article now. 👇 #GTM #ProductLaunch #ProductMarketing

Unlocking the potential of a new product requires more than just a great idea – it demands a flawless GTM strategy. That's why investing in your understanding of GTM intricacies is crucial, and exactly what the GTM Blueprint is all about. What you get with the blueprint: 🎓 Stand out from the crowd with certifications that validate your skills and show potential employers you're serious about your craft. 🧑💻 Jump into weekly sessions for targeted insights for all involved in the GTM process, unraveling each stage to unveil best practices and effective strategies. 🎟️ Join an in-person event of your choice every year to network and make connections with local leaders and peers in the GTM community. 📚 Access a library of 100+ industry-standard templates to save yourself hours, impress your team with your efficiency, and give you peace of mind that you’re working off industry-standard docs. Get the blueprint: https://lnkd.in/dQR4tDZN #gotomarket #gtm

How can your GTM team unlock revenue growth? 🚀 Tanwistha Gope, Product Marketing Manager at Zeotap, argues it’s by focusing on the GTM funnel. She highlights how focusing on each stage in the buyer journey can increase customer satisfaction and drive revenue growth. 💸 Read the article for her best practices: https://lnkd.in/dN-sGCdw

New to Go-to-Market? Here are some terms to get acquainted with. 👇 Marketing strategy: The master plan for your brand’s entire journey, the roadmap to guide your overall marketing efforts for the long haul. 🗺️ Go-to-Market strategy: A tactical playbook for your specific goal of launching a new product or breaking into a new market segment. 🚀 For true Go-to-Market success, you’ll want to dive even further into both marketing and go-to-market strategies, understand their key differences, and discover why mastering both is crucial for your brand. Ready to bring yourself up to speed? Click the link for a refresher. 👇 https://lnkd.in/dhfSmfsh

👀 We couldn't possibly make it easier for you to create a tech stack that suits exactly your needs. The revenue demo day is designed to make the best use of your time by compiling everything you need into quick, easy and efficient slots. Whatever your needs Check out what's on the agenda now: https://lnkd.in/eXJKKSWQ

If your Go-to-Market isn’t working, it’s on you to fix it. But most GTM professionals make one of these mistakes: 1️⃣ They double down What got you here isn’t working. Avoid putting in even more effort into strategies and tactics that aren’t delivering. 2️⃣ Random Acts of Marketing (RAOM) Stakeholders will come to you with unsolicited suggestions on what new initiative or tactic to execute. Don’t fall into the trap of executing RAOM to appease leadership. 3️⃣ Spot Checking You’ll feel under tons of pressure to “just check this one thing”. Rather than wasting time guessing blindly to find only some of the culprits for ineffective GTM, use a GTM Audit for a structured approach guaranteed to help you find the key issues standing between you and Go-to-Market success. *Not sure how to conduct a GTM audit?* We partnered up with Jonathan Pipek 🔱 to bring you a full guide to performing your own #GTMaudit. Check it out. 👇 https://lnkd.in/e9UU3r8c

August was one rollercoaster of a month at GTM. 😮💨 It’s not just the heat you need to look out for, but also all the goodies we delivered—though don’t worry if you missed anything. We’ve got the highlights right here in our monthly recap. Got any highlights or wins of your own? Share them in the comments! #newsletter #monthlyroundup

Summer’s almost over, and so is your chance to SAVE 10% on all certifications and memberships. 🌞 GTM comes with so many challenges to juggle. Positioning and messaging, sales strategy and alignment, acquisition and retention... the list goes on. But it doesn’t have to be that hard. With the GTM Blueprint, you’ll gain: 📖 Industry-recognized credentials to boost your GTM knowledge. 🗝️ A treasure trove of resources and ideas to ease the load. 💼 The confidence and skills to climb the career ladder. So why waste time sifting through the noise to piece together a strategy? Don’t miss out - use code SUMMER2024 at the checkout before August 31. https://lnkd.in/dYWKZd_C #gtm #gotomarket

Thanks for all your amazing nominations so far! The excitement is building as we move into the next phase of the Go-to-Market Alliance awards season. 🎉 But we’re not done yet – there’s still time to make your voice heard and recognize the incredible GTM professionals who are leading the way. 🌟 Here is the category you can still vote in: → GTM Program of the Year Make sure to cast your nominations here 🔥 https://lnkd.in/ebdCRjv9 Remember, the deadline is November 1, 2024. ⏰ Let’s continue to celebrate and uplift our community! Your vote can make all the difference. 💪🏻 #GTMAlliance #GTM #TheAllianceAwards

Missed our live webinar? In today's rapidly evolving market, buying decisions are more complex, involve more stakeholders, and demand higher standards than ever before. B2B organizations need to adapt quickly—eliminating guesswork and aligning precisely with what buyers seek is critical to staying ahead. Our recent webinar with experts from Highspot dives deep into these challenges and offers actionable insights to help GTM professionals excel. Here’s why you should watch: 1️⃣ Understanding buyer expectations: Learn what modern B2B buyers expect and how to meet their evolving needs to drive better purchasing decisions. 2️⃣ Using enablement tools: Discover how to boost engagement, customization, visibility, and alignment throughout the buying journey to enhance buyer experience and close more deals. 3️⃣ Leveraging AI: Find out how artificial intelligence can deliver a personalized experience that addresses the unique needs of every buyer, making your strategy more effective. Catch it OnDemand: https://lnkd.in/eXeudpFu