Goodway Group

Today marks a historic milestone for Goodway Group as we announce the launch of two innovative divisions: GRADIANT, a modern funnel marketing agency, and G-Comm, a retail media accelerator. Since 1929, Goodway Group has been at the forefront of the marketing industry. GRADIANT and G-Comm exemplify our dedication to being a go-to resource for brands evolving their marketing. GRADIANT sets a new standard in media investment, leveraging our identity graph and proprietary measurement to deliver "CFO-friendly" outcomes. G-Comm creates mutually beneficial relationships between retailers and brands, driving growth in commerce media. As Jay Friedman, CEO, expressed, "GRADIANT and G-Comm allow us to specialize within two key areas of industry growth. We've spent years innovating to deliver ahead of what marketers need." Give GRADIANT and G-Comm a follow to stay updated on how we can help your brand succeed. Cheers to the future! ♾️ Read more: https://bit.ly/44tvZOW

This week, Goodway Group gathers for our all-company bi-annual summit — Washington D.C. edition! ☀️ Our summer summit is devoted to learning and development, so we've spent this week diving into AI, brushing up on our certifications and laying a strong foundation for the second half of 2024. We made a few pit stops on the Potomac and Smithsonian, too! Big thanks to our great sponsors this week, The Trade Desk, Microsoft Advertising and Innovid!

This year, Amazon’s Prime Day is pulling heavy hitter, Black Friday level numbers. 🥊   Goodway Group’s Retail Investment Lead Laura Taylor is sharing Amazon’s secret sauce below ↓

🛑 Social media is a MUST for B2B marketing. Full stop. In our new feature for Association of National Advertisers, learn tips from the pros — Traci Asbury, Lindsay Ann Skully and LinkedIn's Ellen Vlagakos — on leveling up your B2B social strategy for 2025 and beyond 👇

Did you know that effective client media management can increase your agency ROI by up to 25%? 👀 Our brand new guide is packed with insights that will help YOU do more with less. Grab your copy below 👇

Ad tech firms are buzzing about Google’s Privacy Sandbox. As we navigate these early stages, what concerns you the most about this post-cookie solution? 🍪

CMOS, are you paying attention? 👀 Yep, we're all talking about AI these days — but are you taking the right learnings back to your org? CvE - Marketing Consultancy's Paul discusses the transformative role of AI for CMOs and how to leverage it for success for Association of National Advertisers 👇

Big news! Goodway Group just introduced new brands to supercharge our marketing solutions. 🌟 Ready to see how we’re pushing boundaries and delivering excellence? Dive into the details and discover what’s next 👇 https://bit.ly/44tvZOW

Ready to dominate the CTV space? 📺 Our comprehensive guide is packed with expert advice and the latest trends. Don’t miss out—download now and transform your CTV approach. https://bit.ly/4eE8QOC

⌚ It’s time to listen to the latest episode of Time for a Reset: The Marketing Podcast with Global Brand Leaders! In this episode, Paul Frampton-Calero connects with Michael Smith, CMO at NPR. Join them as they discuss: 👉The challenges of brands taking stands on social issues. 👉The role of brands in supporting underrepresented groups. 👉The impact of technology on marketing. Overall, Michael stresses the importance of understanding consumer behaviour and adapting to new tools and technologies as they emerge. 💡 Check out the full episode here: 👉Apple Podcast: https://lnkd.in/gEdE_Fy2 👉Spotify: https://lnkd.in/g53Qkyk2 👉YouTube: https://lnkd.in/g2xW-Xcj #timeforareset #CvE #marketing  #marketing #marketingpodcast #marketingpodcaster #bestmarketingstrategies #bestmarketingpodcast #marketingleaders #chiefmarketingofficer #CMO #marketingdatadriven #datadrivenmarketing #marketingstrategies