Grasslands: A Journalism-Minded Agency®

To mark this most special (and stressful) American day, Embarc has created POTlitico - a satirical weed site for everyone who needs to take the edge off today! As you may remember from our Devil’s Lettuce campaign, we like to have fun at Embarc. Fun like: ‘Millennials Seek Cannabis Relief for Oregon Trail-Induced Anxiety Flashbacks’ 😅 ‘Trump and Kamala Face Off in Record-Breaking Hot Knife Dab-Off Competition’ 😮💨 ‘LinkedIn CEO Regrets Allowing Cannabis Content on Platform’ 🫣 For us, outdated stigma around cannabis is a continuous source of humor. Embarc's entire mission is to normalize cannabis and open access. A HUGE part of that is done via legislation. Just today— Nebraska North Dakota South Dakota Florida —are all going to the polls to vote on cannabis legislation. Whether your team wins The Big Vote or not, if you’re in this industry, you’ll all be routing for more states legalizing. So get out and vote. Make your voice heard. Laugh at the B.S. (Weed helps with that btw….) Let me know what you think of the site and what your favorite story is! Link in comments. Stay sane! #cannabis #cannabismarketing #marketing

Huge congratulations to Grasslands Founder & CEO Ricardo Baca on his latest industry nomination for ADCANN's Marketer of the Year! 🌟 Ricardo’s relentless passion for cannabis and dedication to thoughtful communication and news judgment continue to set the bar high. 🙌 🌿 Please join us in voting for Ricardo daily through January 1, 2025. https://lnkd.in/eE2QXXr

We are excited to be a sponsor of The Grasslands Party, hosted by Grasslands: A Journalism-Minded Agency®!                     Join us for an unforgettable night where the best of cannabis culture, creativity, and connection come together in "The Warmest Room in Vegas"! Want to be our guest? Drop us a DM to connect with our sales team! We’ve got a few extra tickets, but they won’t last long! P.S. If you see some familiar faces, tag them below! 👇 #GrasslandsParty #CannabisEvents #MJBizCon2024

I'm jumping in with both feet in my latest column, "3 Natural Food Marketing Trends That Can Go Away Right Now," recently published on Nosh.com. As I note, "Food marketing has always had its dark side." And with Grasslands: A Journalism-Minded Agency®'s expansion into #CPGPR and #CPGmarketing, I'm also bringing our journalism-minded ethos and standards to some new categories (namely food, beverage, beauty and supplements) - because we as marketers can do better, and we also should do better. Please give my latest column a read, and share your thoughts! A special thank you to my buddy Jeff Klineman for publishing this column in his outstanding media outlet. If you don't subscribe to Nosh, you're missing out! #grasslandsaf #journalismminded #foodmarketing #foodpr #marketing #pr #publicrelations

🎃 Ready to conjure up your next business partner? It’s never been easier than at The Grasslands Party—a gathering of cannabis professionals, media mavens, and key tastemakers designed to brew up up meaningful connections! 🕸️✨ 🕯️ The invitation application portal closes on November 21—so don't ghost us. Apply today, or reach out about becoming a sponsor. Whether you’re a Presenting Sponsor like MJBiz and ACTIVE™ (formerly AVD) or a Supporting Sponsor like Batch Signature Extracts, Jointly, EventHi, Proper Brands, Messner Reeves LLP, Ripple, Allay Consulting LLC, Dykema, Cannabis Policy Institute, Strategies 64, Nimble Distro, The Highest Critic, Cannabis & Tech Today, Thompson Duke Industrial, The Panther Group, Alien Labs, Connected Cannabis Co., Royal Queen Seeds, reMind, East Coast Cannabis, Clark Hill Law, GreenState , Extract Consultants, Leaf Magazines, hiii. Creative and Cannabis Now, you’re guaranteed entry. 🧙♂️ 👻 Don’t be haunted by FOMO. Apply today! https://lnkd.in/gMMZNJkp #TheGrasslandsParty #cannabiscommunity #cannabisindustry #mjbizcon #GrasslandsAF

Grasslands CMO Jesse Burns is headed to Benzinga Cannabis Market Spotlight in Anaheim in two weeks to speak on "Strategies to Stand Out in California’s Competitive Cannabis Market" with Wesley Hein, Head of Global Brand Initiatives & Public Policy at Mammoth Distribution, Eric Gutshall, Co-Founder & Chief Development Officer at Jointly, and Austin DeAngelis, CMO of Final Bell & 14TH ROUND, INC. Don't miss out on Benzinga's second Market Spotlight of the year after a sold-out Anaheim event in February. Get 20% off your ticket today: https://lnkd.in/ge7jWbZD

"Ricardo Baca, a three-time Marketer of the Year and veteran journalist, is launching “The CPG Marketer,” a new YouTube series offering in-depth marketing insights from leading professionals in the consumer packaged goods industry. Presented by Grasslands, a Clio Award-winning consumer packaged goods (CPG) marketing agency founded by Baca, the series aims to fill a crucial gap in industry knowledge sharing." https://lnkd.in/g5asBd4j

Only at MJBizCon (Dec 3-6) can you unlock industry insights, explore the latest innovations, and forge new partnerships to shape your 2025 strategy. This is the leading cannabusiness event of the year—you can't afford to miss out! Join us in Las Vegas to Fuel Your Fire and ignite your growth!  Save 10% with our Partner code: MIPMGRASS10 https://lnkd.in/gvww2A6q MJBiz #FuelYourFire

As Ricardo Baca said, "To our best-in-class dispensary clients Embarc(west coast!) and Housing Works Cannabis (east coast!), bravo to y'all for creating welcoming cannabis shops that cater to consumers of all kinds with spectacular teams that are as diverse as their product selections. And props too to cannabis discovery platform Jointly (download their app - you'll thank me later), whose industry-leading data tells the same story as NIDA's data, that more young women are consuming cannabis, with purpose, than young men."

Looking for leadership advice tailored to the unique contours of the cannabis industry? Don't sleep on The Weedsmith, a cannabis thought leadership series that digs deep into how some of the pioneers in California cannabis made their big moves: https://lnkd.in/ggNZqUXv