As Ricardo Baca said, "To our best-in-class dispensary clients Embarc(west coast!) and Housing Works Cannabis (east coast!), bravo to y'all for creating welcoming cannabis shops that cater to consumers of all kinds with spectacular teams that are as diverse as their product selections. And props too to cannabis discovery platform Jointly (download their app - you'll thank me later), whose industry-leading data tells the same story as NIDA's data, that more young women are consuming cannabis, with purpose, than young men."
Founder + CEO at Grasslands | Strategic PR + Marketing for CPG Brands in Food, Beverage, Supplements, Cannabis, Hemp, Psychedelics + Beyond
Have you seen the jaw-dropping new cannabis data out of The National Institute on Drug Abuse (NIDA)? From Reuters this week: "Women aged 19 to 30 surpassed men of the same age in cannabis consumption for the first time in 2023, according to a survey by NIDA." This data represents a massive inflection point, and it also shuts the door on a so many long-held sacred cows, including but not limited to "women don't like shopping in cannabis dispensaries" and "of course men consume more cannabis than women." It's no secret: Most cannabis products are created for / marketed to men. With a few notable exceptions, most dispensaries, brands, products and accessories skew masculine - and to their credit, dudes have long been the primary weed shoppers of the household. Until now. How thrilling, to see cannabis retail trends start aligning with mainstream retail trends, where women make a majority of purchasing decisions for their families and relationships. Because that, my friends, is NORMALIZATION. Props to Grasslands: A Journalism-Minded Agency®'s Clio- and Emjay-winning #PR team for working to place three clients in this whip-smart article in Reuters, one of the world's largest and most trusted newsgathering organizations. To our best-in-class dispensary clients Embarc (west coast!) and Housing Works Cannabis Co. (east coast!), bravo to y'all for creating welcoming cannabis shops that cater to consumers of all kinds with spectacular teams that are as diverse as their product selections. And props too to cannabis discovery platform Jointly (download their app - you'll thank me later), whose industry-leading data tells the same story as NIDA's data, that more young women are consuming cannabis, with purpose, than young men. This is a real tipping point, and one of the most substantive shifts in cannabis consumption in the last decade. Wow. Lastly, big props to journalists Mrinalika Roy and Sourasis Bose for writing this fascinating piece of journalism.