Greenough Communications

What a milestone! 🎉 Greenough Communications earned recognition on Ragan Communications and PR Daily’s Top Agencies list! 🚀 This honor puts us among the industry's most innovative and impactful PR and communications agencies — and we're thrilled to receive this recognition.   From creative strategies to big client successes, this award is a reflection of our incredible team's hard work and creativity.   A massive thank you to our clients, partners, and team for making this achievement possible!!🥂   Read more about this recognition and see the full list of honorees:  https://lnkd.in/eB3xvXEU   #PRAwards #TopAgency #PRDaily #TeamAchievement #Communications #PR #MakingMoments

Drumroll please… 🥁🥁🥁 Today while in the office, we are THRILLED to celebrate the promotion of Kenneth Craig as our new Head of Executive Communications & Visibility! Anyone who has worked with Kenneth knows the thoughtful and strategic approach he takes to executive positioning, training and external presence. This role recognizes his expertise in this space, and offers additional resources for our clients looking to improve their executives’ presence. Congratulations, Kenneth!

⚡️ Another shakeup in the search landscape has arrived—and it has marketers on the edge of their seats!  📣 OpenAI announced the addition of a search engine directly inside the ChatGPT apps and website, introducing a new era for search and raising questions—and opportunities—across industries. 💡 Following the unveiling of the engine, Botify's Global VP, A.J. Ghergich, connected with Ina Fried to discuss this change amid evolving consumer behaviors and the implications it may have for businesses being found online. 🤔 Why are consumers so drawn to the new engines? #GenAI tools like #ChatGPT are changing the game, offering not just search results, but tailored answers that evolve based on user interactions and they are much more conversational in nature! 🎯 Though the search landscape can feel like a moving target, consumer intent remains unchanged, and the fundamentals marketers have come to know are still critical for a go-forward strategy. ⚠️ This new development won't only impact #marketing, it's also going to impact #PR and #communications! ChatGPT's search interface opens new doors for PR professionals to get immediate access to news and key insights nearly instantaneously in an incredibly digestible way. Expect to have more access to data and industry news, with context, faster than ever. More on OpenAI's new search engine below 👇

The ~spooky edition~ of the Greenough Communications' newsletter is here, and chock full of exciting agency updates, insightful event takeaways, and essential learnings from our clients. Read the newsletter now for... 🚀 The LAUNCH of Greenough BrandLab! This dedicated extension of our services offers a tailored approach to brand building, from seasoned brands to start-ups still finding their voice, to help captivate and engage target audiences. 💡 Insights from Christine Williamson, head of our Climate Transition and Business Services practices, on the biggest forces at play in the global energy transition and our predictions for the green economy. 🌎 Key takeaways from Greentown Labs Climatetech Summit, thanks to Christine, Jack Levy and Emily Fang. The big takeaway? Solving the climate crisis is about the breakthrough technologies, but it’s also about redefining how we are communicating in the space. 🌻 An insightful Q&A with Kerry Love 🌻, the co-founder and CEO of Sunflower Therapeutics, on how purpose has driven her career choices (and how amplifying her work also reminds us of the purpose in ours). Happy Halloween, and happy reading!

Leaders, listen up! 📣 Are you practicing empathetic pragmatism in your leadership? If not, read on. Check out this insightful feature in Fast Company, where our client, Stephen Kohler, MBA, PCC from Audira Labs LLC, shares a wake-up call for #executiveleadership. As a speaker and executive coach, Stephen highlights the critical need for leaders to embrace a new approach. A must-read!

Brands looking to harness the power of social media in their advertising campaigns often hit a wall when it comes to finding the best creator. To truly gauge how an ad will perform, brands must know a creator’s number of followers, average views, hashtags used, past collaborations, and more. Multiply this by the 200 million content creators today, it becomes impossible for brands to keep track of. This week, Ramdam, the AI-powered creator ads platform, announced its funding round of $3.15 million! This monumental moment highlights a transition in the industry as Ramdam uses AI to match advertisers with creators most likely to deliver top performance, while streamlining every step from the creative brief to the final post. Read more about it from by Kerry Flynn at Axios: https://lnkd.in/dgWa9cF8

Did you miss our news?! Greenough Communications was named a Top Agency of 2024 by Ragan Communications and PR Daily! 🎉🎉🎉 Reacting to the recognition, Nikki Festa O'Brien ❇️, CEO of Greenough Communications, shared, "This achievement highlights our team's unwavering commitment to creating meaningful moments for our clients and redefining communication standards. More than just delivering results, we've cultivated a community that values personal growth, development, and a shared enjoyment in our work. I couldn’t be prouder of this recognition, which speaks to what everyone at Greenough already knows—it’s a truly exceptional place to work!" Thank you to all our colleagues and clients for making this possible! Read more about why we were recognized ➡ https://lnkd.in/ebCtHxJy

The new energy economy is about to take off, but this industry boom is still in its infancy and the move to a low-carbon economy is poised to create even greater opportunities for innovation and growth. So what does this mean for Greenough Communications and our clients? We are all about the moments that matter, and the climate transition is a critical one for our people, the planet and the economy. CEO Nikki Festa O'Brien ❇️ sat down with SVP, Christine Williamson, who leads our Climate Transition and Business Services practices, to discuss our clients’ important emissions-saving work, the biggest forces at play in the industry and our predictions for the green economy. https://lnkd.in/ep-qRz_S #climatetransition #cleanenergy #agencylife

Congratulations to the wonderful Abi Blanchard, who not only supports our team and community at Greenough Communications but was also just named to the board of directions with PR Club to cultivate relationships among the broader #PR community in New England! Abi's commitment to fostering a community of support as our team grows was evident from day one, and we are so proud to watch her bring this passion to her role as Membership Lead of PR Club! Join us in congratulating her on the new position! 👏 🎉 🙌 Read more on the announcement here: https://lnkd.in/dZMntWi3

Last month, Roku unveiled its self-service ads manager, giving brands the power to create their own CTV campaigns and directly access Roku’s massive streaming audience. This new platform offers marketers unique targeting options based on demographics, purchasing, and viewership habits. 🎯   With #CTV ad spending expected to hit $30 billion this year, Roku is setting brands up for success by providing an intuitive way to launch and manage campaigns. Their platform even allows for one-click purchases via Shopify, making it simpler than ever for brands to connect with consumers.    As we monitor new platforms that we can activate for our clients, this is a huge step forward for brands curious about expanding into the CTV space.   Earlier this year, we explored LinkedIn’s move into CTV advertising for B2B marketers. Check out our blog linked below to learn more ⬇️   #BrandMarketing #AdTech #DigitalAdvertising   --  https://lnkd.in/e9_acNYD