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#GenZ, about 20% of the U.S. population, is becoming an increasingly important demographic for marketers. They love @tiktok_us. Is your #hospital on it? https://bit.ly/4gHhZH0

As AI transforms healthcare, many marketers are unsure where to start. Fathom provides a strategic framework to help guide marketers on their AI adoption journey. We found this tip about unlocking data useful: "Healthcare marketers have the datasets to empower better, smarter, and more effective strategies. However, this data is often inaccessible, messy, or, at the very least, underutilized. These are all challenges AI can solve. As soon as possible, gather the various data stewards at your organization to create a unified data warehouse. Remember, you don’t need access to PHI to optimize marketing campaign performance." https://bit.ly/4eoP7BV

New research: 70% of U.S. consumers find targeted ads irrelevant; 67% hate online tracking. Are #marketers out of touch? https://bit.ly/3XOnHOO

Join us at #HCIC24 for an essential Master Class: "Rising from the Ashes: Engaging Key Audiences When the Unthinkable Happens." When Signature Healthcare, MA faced a complete shutdown due to an electrical fire, they were thrust into an unprecedented crisis. Now, they're sharing what they learned: https://bit.ly/3Y8bYvT!

As AI transforms healthcare, many marketers are unsure where to start. Fathom provides a strategic framework to help guide marketers on their AI adoption journey. We liked this tip about enhancing content strategy: "74% of marketers already use AI tools for content generation. But the real value of AI lies beyond the basics. Create rich personas, discover new value propositions, and conduct competitive intelligence to fuel differentiation. Or take the content you’ve already created and use AI to multiply your assets." https://bit.ly/4eoP7BV

In today's healthcare landscape, engaging physicians effectively is essential. Our latest blog post from IQVIA highlights the best digital strategies for maximum impact: 📧 Physician Nurturing Email Campaigns 🌐 Social Media and Programmatic Advertising 📊 Data-Driven Insights https://bit.ly/4eoONmH

With the launch of The Healthcare Marketer’s Guide, PhotoShelter’s goal is to help healthcare marketers develop high-quality visual content at scale, improve collaboration, and streamline access across teams – all while maintaining HIPAA compliance. That’s because 63% of consumers say they would choose one provider over another due to a stronger online presence, including compelling visual content. In this guide, you’ll learn how to build and grow your healthcare brand, plus: -Find out how other healthcare marketers are sourcing and creating visual content. -Understand how to effectively organize, manage, and distribute visual content. -Discover how to engage your larger audience to attract and retain patients. Download your copy here: https://bit.ly/4fNjIKv #healthcare #healthcaremarketing #DAM #digitalassetmanagement

#Hospitals must adapt to meet rising patient expectations. This new blog from Reason One showcases how to make the most out of tech partnerships, create a scalable tech stack and continuously optimize your digital experience: https://bit.ly/3T5Kx2I

Hospitals in 2035: AI bots, automated tasks and a surge of #RPM! @ahahospitals paints a picture of a tech-driven future for #healthcare: https://bit.ly/3AKdZ8o

Join the University of Rochester Medical Center as they share insights on their journey to redefine the URMC's digital landscape. This Modea webinar will explore the intricacies of developing a comprehensive, multi-year website strategy and implementation plan. Mark your calendar for Sept. 26 at 1 p.m. ET. Register now! https://bit.ly/3Mje3y5