Grocery TV

📣 We’re excited to share that Grocery TV’s in-store retail media network has expanded into pharmacy with leading regional grocer ShopRite! Our in-store retail media experience for pharmacy includes new health and wellness themed video channels, which are designed to improve the customer experience in an area with high dwell time. Retailers can easily manage in-store messaging at the pharmacy through our Content Management System (CMS), allowing them to keep customers informed on vaccine reminders, pharmacy hours, product promotions, and more. Healthcare, pharmaceutical, and fitness-focused brands also benefit by being able to reach shoppers directly in GTV stores with pharmacies or expanding their reach by targeting stores in proximity to major pharmacies. Check out the full announcement here: https://lnkd.in/dSn74edY #retailmedia

Groceryshop is here, and so are we! Come visit us at Booth # A932 in the exhibit hall and grab our In-Store Retail Media Playbook—it’s here to help you manage, monetize, and improve your in-store experience. We’d love to chat! #Groceryshop #RetailMedia

📢 Join us today! With in-store retail media projected to grow by 47% by 2025, the opportunity is now. Join Ben Hovaness (OMD Worldwide), Ashley Nickell (Grocery TV), and Lauren Johnson (ADWEEK) at Advertising Week as they dive into how brands can succeed in this fast-growing channel and help define its future. Don't forget to add it to your schedule for today (Monday, Oct. 7) at 1:50 PM ET: https://lnkd.in/gB4f5fns #RetailMedia #InstoreRetailMedia #AdvertisingWeek #AWNewYork24 #Advertising

At Grocery TV, we know it takes a village. That’s why we offer 16 full weeks of paid parental leave to any full-time employee who becomes a parent through childbirth, surrogacy, adoption, or foster care. We work closely with every expecting employee to build a parental leave plan that benefits them, their family, and their team. We're committed to supporting our employees in all facets of life, both personally and professionally, and we achieve that with a commitment to inclusivity and flexibility every day. Thank you Built In for recognizing the effort we’ve made and our commitment to all of GTV’s parents-to-be!

With in-store retail media projected to grow by 47% in 2025, brands have a unique opportunity to capitalize on this fast-growing channel. But what does it take not only to see success today, but to help grow and define this channel as a major force in the media industry? Join OMD Worldwide's Ben Hovaness, Grocery TV's Ashley Nickell, and ADWEEK's Lauren Johnson at Advertising Week as they explore the strategies brands are using to drive results and how they're working to build in-store retail media into a leading advertising category. Whether you're new to in-store media or refining your strategy, this is a must-attend session! Mark your calendars for Monday, Oct. 7 at 1:50 PM ET. Don’t forget to save it to your schedule: https://lnkd.in/gB4f5fns #RetailMedia #AdvertisingWeek #AWNewYork24 #Advertising

Headed to Groceryshop? We’d love to meet you there. Visit us at Booth # A932 to explore the latest in-store retail media. Whether you’re focused on enhancing the in-store experience or keeping up with the evolving retail media landscape, we have plenty to share. We’re also excited to share our In-Store Retail Media Playbook—it’s hot off the press and covers how to manage, monetize, and create positive customer experiences with in-store media. Stop by and chat with our team 👇 • Marlow Nickell, CEO • Skyler Blattner, Head of Product & Retail Operations • Dominic Hansa, VP of Retail Partnerships • Leah Camacho, VP of Retail Partnerships • Laura Adams, Director of Retail Partnerships • A. Micah Mills, Senior Marketing Manager, Brand #Groceryshop #Groceryshop2024 #SeeYouAtGroceryshop #RetailMedia

Join GTV's Head of Marketing Ashley Nickell alongside IAB and Albertsons Media Collective in a workshop next week covering key topics within the DOOH and in-store retail media space. Our session will be focused on getting you up to speed on all things measurement. 📏 See you there 👉 https://lnkd.in/gv5XWRy5 #retailmedia

The Omnicom team came ready for a padel battle! 🏓 We had a blast cohosting an action-packed evening with JCDecaux and Vistar Media this week. Catch you next time on the court!

Representing nearly 20% of the U.S. population, Hispanic consumers command massive buying power. The store offers brands the opportunity to create an authentic and impactful moment in the weekly routine of Hispanic consumers, while they're making purchase decisions. Next week, Nolan Johnson, SVP of Media Partnerships at Grocery TV will join Michael Roca, Executive Director at Omnicom Media Group in a Hispanic Marketing Council webinar that delves into how brands can more effectively reach Hispanic audiences through in-store retail media. Tune into their conversation 👇 https://lnkd.in/ekFrvs83

Today we joined Evan Hovorka from Albertsons Companies and Lauren L. Lavin from GroupM at the IAB's Connected Commerce Summit to delve into the role of DOOH in the retail media ecosystem. In case you missed the conversation, here are some of the takeaways: 1️⃣ In-store retail media is changing the way brands interact with their audience in stores. It's no longer simply a conversion tool, but can also be leveraged for brand building. 2️⃣ Non-endemic brands are also using this channel because they view it as an audience-based medium, offering incremental reach. 3️⃣ In order for in-store retail media to realize its potential, the walls need to come down, allowing brands to easily transact across retailers, and measurement standards need to continue taking priority. #commerce #retailmedia #IABConnectedCommerce