According to Guideline Data’s latest U.S. All Media Market Brief for H1 2024, Online Video (OLV) increased by double digits YoY, reaching historical highs. To what can we attribute this growth? Aided by user-generated video inventory on social platforms, OLV continued the uptick in momentum for the fourth consecutive year, further expanding dominance in H1 2024. What else is in store for OLV in 2024—and is your media plan ready? 🖥️🎥 Stick with Guideline to maximize your media strategy with unbeatable insights and our state-of-the-art planning platform: https://hubs.la/Q02Nth6Y0 #MediaPlanning #GuidelinePlanning #AllMediaMarketBrief #MediaIntelligence #UGC #UserGeneratedVideo #OLV
Guideline
Technology, Information and Internet
New York, NY 7,974 followers
The world’s most trusted solutions to guide your advertising decisions.
About us
At Guideline, we're defining the future of how the world buys and sells media. We combined the leading media planning and data companies to create the world’s most trusted set of solutions to help shape mission-critical advertising decisions. Though we already provide guidance to the world’s leading brands, agencies, and media owners; we are just getting started. We are innovating, expanding existing capabilities, and leveraging cutting-edge technology to offer automated, intelligent solutions to age-old industry processes.
- Website
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https://www.guideline.ai
External link for Guideline
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2020
Locations
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Primary
New York, NY 10018, US
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Evanston, IL 60201, US
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London, W1J6BD, GB
Employees at Guideline
Updates
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Guideline reposted this
Which Product Category Groups are you considering investing in as part of your media plan for the second half of 2024? Some of the insights from our H1 2024 All Media Market Brief (U.S.) may surprise you ... 💸 For example, Pharmaceuticals overtook Technology as the second-largest group in H1 2023 and maintained the position with a 5 percent YoY increase in H1 2024, while Technology investment remained flat. 💸 Moreover, Pharmaceuticals, Automotive, and Restaurants rose for three consecutive years. 💸 Meanwhile, Financial Services, Retail, and Wellness rebounded from declines in H1 2023. Entertainment and Media declined in back-to-back years, driven by Linear TV reductions. Do any of these trends affect your media strategy for the remainder of the year? Join forces with Guideline to access all the media intelligence you need to make the most informed decisions: https://hubs.la/Q02Nt6p40 #MediaStrategy #MediaPlanning #MediaIntelligence #AdSpendTrendsUS
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Guideline reposted this
Could we be witnessing the death of Traditional advertising? 🤨 Guideline Data’s latest All Media Market Brief (U.S.) suggests investments in Digital channels show no sign of slowing down ... 📈 All Digital channels amplified by double digits in H1 2024, with Search rising at the fastest rate and Digital Video attracting the largest influx of incremental ad dollars. Meanwhile, all Traditional channels decreased for the second consecutive year (excluding OOH with a slight increase.) How else can we use H1 2024’s data to plan better for H2? Get with Guideline to find out: https://hubs.la/Q02Ntgyz0 #GuidelinePlanning #MediaInvestment #MediaStrategy #DigitalMedia #TraditionalMedia #AdvertisingInvestment
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Could we be witnessing the death of Traditional advertising? 🤨 Guideline Data’s latest All Media Market Brief (U.S.) suggests investments in Digital channels show no sign of slowing down ... 📈 All Digital channels amplified by double digits in H1 2024, with Search rising at the fastest rate and Digital Video attracting the largest influx of incremental ad dollars. Meanwhile, all Traditional channels decreased for the second consecutive year (excluding OOH with a slight increase.) How else can we use H1 2024’s data to plan better for H2? Get with Guideline to find out: https://hubs.la/Q02Ntgyz0 #GuidelinePlanning #MediaInvestment #MediaStrategy #DigitalMedia #TraditionalMedia #AdvertisingInvestment
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Which Product Category Groups are you considering investing in as part of your media plan for the second half of 2024? Some of the insights from our H1 2024 All Media Market Brief (U.S.) may surprise you ... 💸 For example, Pharmaceuticals overtook Technology as the second-largest group in H1 2023 and maintained the position with a 5 percent YoY increase in H1 2024, while Technology investment remained flat. 💸 Moreover, Pharmaceuticals, Automotive, and Restaurants rose for three consecutive years. 💸 Meanwhile, Financial Services, Retail, and Wellness rebounded from declines in H1 2023. Entertainment and Media declined in back-to-back years, driven by Linear TV reductions. Do any of these trends affect your media strategy for the remainder of the year? Join forces with Guideline to access all the media intelligence you need to make the most informed decisions: https://hubs.la/Q02Nt6p40 #MediaStrategy #MediaPlanning #MediaIntelligence #AdSpendTrendsUS
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DYK? Eighty-five percent of brand and agency marketers use Excel or Google Sheets to manage media planning. 📊 If you’re one of them, you probably spend a whole lot of time switching between spreadsheets and searching through systems looking for the media intelligence you need to develop an effective media plan. Our mission here at Guideline is to synchronize media planning and performance with one easy-to-use tool. That’s right—everything you need to plan, inform and optimize billions in advertising investments is available in one convenient platform. 💻 Just imagine how much time you could save with the power of precision data: https://hubs.la/Q02H9JvG0 #MediaIntelligence #GuidelineData #MediaPlanning
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The Olympics are certainly at play here, and that's only with five days of July games. Excluding Olympic programming, the Guideline Pool still shows +8% YoY growth across the market, and +15% growth in Digital spend alone. August should be interesting 👀
Long Live Ad Spend! Defying downturn fears, the U.S. ad market surged nearly 14% in July, making it the strongest month of growth in the past year. With continuous expansion this momentum is unstoppable!! 📈Chart from Guideline 🌎To learn more join the AdTechGod Slack Community: https://lnkd.in/g-XzVDkX ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gm85yuaf
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🚨 Attention media planners: Looking for a productive read that’s both enjoyable and insightful? 📚 Check out “Disruption: Overturning Conventions and Shaking Up the Marketplace” by Jean-Marie Dru. Despite being published nearly 30 years ago, the concepts in this book are unquestionably timeless. Dru, cofounder of a Paris-based global ad agency, discusses in-depth the importance of remaining future-forward and being a lifelong learner and offers countless examples of campaigns that successfully broke through the noise. The book also offers lots of actionable advice for planners and advertisers looking to stand out, both now and in the future. Read it already? Let us know what you thought in the comments! #BookRecommendations #MediaPlanning #AdvertisingBooks #DisruptionPrinciple #GuidelinePlanning
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The Olympics may be over, but the Streaming Games are not. What does this mean for the expected record-breaking Holiday ad spend this year? Learn more with guideline.ai.
Other platforms, like Hulu and Roku, didn't do so well. https://lnkd.in/eZpjDyyy
Netflix gross media ad spend spiked 166% YoY in Q2: Guideline data
marketingbrew.com
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As recently as a few decades ago, media advertising was limited to mostly traditional channels, such as linear TV and radio. As we know, digital media has fragmented that potential, expanding placement options and essentially splintering ad spend trends. This is just one reason why the typical manual spreadsheet system used by so many media planners simply won’t cut it anymore. The multifaceted nature of modern media planning demands a better way. Guideline gives it to you—plus so much more. https://hubs.la/Q02JfB1P0 #GuidelinePlanning #AdSpend #MediaPlanning #MediaPlanners