Standard Media Index

Guideline welcomes Rob Norman and Greg Coleman to the Board - "Today's industry depends on accurate ad expenditure and cost insights, complemented by media planning workflow and intelligence solutions that maximize operational efficiencies and decision-making capabilities. Guideline is well-positioned to support and execute against these critical demands, and I look forward to helping the management team drive the business, and therefore our industry, forward with strategic innovations that transform the media buying process." - Rob Norman, Guideline Board Member https://lnkd.in/gjgEZYt8 #medianews #adtech #possible2024

February 2024 US ad spend marked a monthly record tracking back to 2017. February ad spend surged +10% year over year, maintaining the upward trend from January (+4%) into double-digit territory. 🌊 Don't miss the momentum. Book a demo to learn more: https://lnkd.in/e-syNJUM

Guideline's US team has previewed the growth in average ad rates for the #superbowl, with this year's game set to attract a wider audience due to the #taylorswift effect. Prescription drugs, personal care, toys/games and media product categories are all on board. For more details, ask us about our Premium NFL Report. Don't miss out on this opportunity to stay ahead of the game! #SuperBowl #NFL #advertising

Guideline's US team is now delivering the first detailed view of the #programmatic video market, with Q3 data showing OTT (BVOD in AU) ad spend via premium exchanges is the fastest growing video segment (74% CAGR Q3 2019 v Q3 2023). Thanks 📈 Rick Bruner for these great insights!

Guideline SMI's October Australian ad spend data has confirmed #outdoormedia as the star performer with revenues +19% YOY. Total market #adspend was back just 3.2% from last year's record high, and the CYTD total back just 2%. More here from AdNews: https://lnkd.in/gWZA_RTh #marketinganalytics #advertising

Guideline's Standard Media Index reports a dip in September ad spend for the AU market, despite a huge spike in Political Party category revenues due to the Voice Referendum. But ad demand remains well above pre-COVID levels, as told by AdNews Australia: https://lnkd.in/gbd8Q6rg #marketinganalytics #realdata #referendum2023

Guideline Standard Media Index has updated its AU database with 3 new Auto subcategories, including the world's first view of Electric Vehicle ad spend. EV ad spend has doubled this YTD and moved away from Digital, back to linear TV. Contact me to access these premium market insights. #automarketing #EVs #adintelligence #realdata

Guideline's SMI US ad insights shows renewed confidence in the world's largest ad market with ad spend soaring 6% YOY in July. And for the first time Digital Video scored the largest slice of all ad spend (28% of the total). Contact Guideline for more insights into Digital Video's growth. #ott #digitalvideo #videomarketing #realdata

Guideline's SMI reports vast differences in the Skin Care market's Digital media share and sector priorities across countries. Social Media dominates Skin Care ad spend in China, the UK and NZ; Programmatic in the US and AU and Content Sites in Canada. Skin Care is the largest subcategory within SMI's global Personal Care category. Contact Guideline for more global category ad spend insights! #shareofvoice #globalbusiness #marketinganalytics