We're incredibly excited to be working with Justin Urso! Congrats to our Fieldbook Studio team on the incredible momentum! Be sure to catch Justin at Startup Crawl in downtown Fayetteville tomorrow.
Nearly 3 years ago, I had the pleasure of meeting Josh Stanley. At the time, he was building Cartwheel Studio, a startup studio with promising early-stage companies. Over the years, we had countless conversations about life, startups, and especially about the unique opportunity Arkansas has to win in the retail value chain technology space. What’s truly special about Josh and his team is not just their drive for results, but their deep care for the work and the people involved. Fast forward, and when I heard about Fieldbook Studio, a new venture studio with a thesis around the retail value chain advantage led by Josh and his team -- which includes incredibly talented people like Kathryn Carlisle, Courtney Ulrich Smith, Mason McClelland, Matt Cassanova and the rest of the High Alpha Innovation team -- I couldn’t resist getting involved. One of the problems we zeroed in on was a pain point I’m very familiar with: how suppliers engage with their brokers and field reps, and vice versa. A space that hasn't evolved much in over a decade and was ripe for a solution, that’s when Triive was born. Triive will streamline and simplify connections between suppliers, brokers, and retailers through an industry first platform. Our mission is to boost sales in the consumer packaged goods industry by improving collaboration and efficiency throughout the entire supplier journey. Our platform will automate everyday tasks like Item Setup, Vendor Setup, and much more—freeing up time for brand reps to focus on what matters most. We’ve already made incredible progress, and I’m thrilled to be leading this charge as the Founder-in-Residence for the Triive concept in partnership with Fieldbook Studio. We’re still in the early stages, but we have great partners and I’m proud of the work our team has done. Stay tuned—this journey is just getting started! If you'd like to see us up close and personal, come check us out at Startup Crawl tomorrow in downtown Fayetteville and visit https://www.triive.co/ for more information.
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