As brands gear up for LA 2028, one key to standing out is staying true to what makes you unique. Rather than simply aligning with the Olympic spotlight, it's about leveraging the moment to reinforce your brand’s distinct identity. We've learned that the best results come from staying focused on your own strengths; knowing your routine and sticking to what makes you shine. 🤸♀️ Explore Havas Play's full guide to the LA 2028 Olympics for all 12 critical takeaways from Paris 2024 to guide your strategy: https://lnkd.in/g9sCH3km This report is available on our website here: https://lnkd.in/eyAwJBsD #HavasPlay #PlayWithMeaning #2028LAOlympics
About us
We are Havas Play, Havas Network’s global network dedicated to earning consumers’ attention and creating enduring business impact through meaningful experiences at the intersection of entertainment, sports, technology, and fandom. We play globally, leveraging our experts across the world in partnerships, influencer marketing, experiential & live events, sponsorships, social media activation & amplification, and branded entertainment. We play differently, with a wealth of data, insights, and connection from our parent brand Vivendi – a global leader in entertainment – in addition to Havas’ 12+ years of proprietary research into what makes brands meaningful. We play responsibly, with a commitment to ethics, sustainability, and inclusivity through the Institute for Advertising Ethics, and a pledge to field Play teams that are as diverse as the audience and fans we strive to reach. We believe that ALL brands can play in passions.
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External link for Havas Play
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- Advertising Services
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- 1,001-5,000 employees
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- Privately Held
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Updates
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Just two weeks after the curtain closed on the Paris 2024 Olympics, brands are already charging full speed ahead in preparations for LA 2028. 🏃♂️💨 What have we learned from this year's event, which shattered viewership records? One major takeaway: it’s a marathon, not a sprint. Success lies in meticulous, thoughtful planning—starting now for 2028. This crucial insight will shape our approach to 2028. Discover more key insights in the full report, where Havas Play teams distill 12 lessons from the recent Olympics to guide our journey to 2028: https://lnkd.in/g9sCH3km #HavasPlay #PlayWithMeaning #2028LAOlympics
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As the 2024 Paris Olympics continue to pass us, preparations for the LA 2028 Olympics are fast upon us. 🏅 🏃♂️ Drawing on more than 30 years of experience building Olympic experiences for brands, including nearly a decade working with 18 official partners and the local Olympic organizing committee in the leadup to Paris 2024, our Havas Play teams have identified 12 key takeaways to help brands gear up for the 2028 event. As a truly global team, Havas Play’s experts in France and the US have experience driving success for brands at Paris 2024 as well as local market knowledge to create a tailored approach for your brand at LA 2028. Read below for key insights into activating at the largest display of sports and community: #HavasPlay #PlayWithMeaning #2024Olympics #2028Olympics Havas Play 🇫🇷
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Great perspective from Smith Leong, Client Services Director at Havas Play Singapore, on capturing consumer attention. Read below! #PlayWithMeaning
You've heard the phrase 'content is king,' but is context equally crucial for making the right connection? In our latest #HavasInsights series, Smith Leong, Client Services Director at Havas Play, shares his perspective on how brands can cut through the noise and truly connect with their audience. #havasmedianetwork #havasplay #insights #content
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Great to see our global CEO Peter Mears repping Havas Play at #ParisOlympics2024! 🏃♂️
Global CEO, Havas Media Network | Chairman, Havas North America Village | Building Meaningful Brands by Investing in Media that Matters | Ethical Advertising Advocate | Media Planner at Heart
After two weeks of incredible athletic feats, inspiring leadership, and a few heartbreaks, Paris Olympics 2024 has come to an end. While much can be said of this year’s record-breaking games, one of my major takeaways is that Paris as a brand has never been stronger. They pushed through the impossible, did what many people said couldn’t be done, and went “beyond the brief” in every way possible. Whether you attended the games in-person or watched from home, the magic and energy of Paris was undeniable. Congratulations to the City of Paris and all our Havas teams who played a part in bringing this unforgettable event to life. I have no doubt Paris will continue to shine at the Paralympic games kicking off later this month.
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Havas Play is highlighted as AdForum's Agency of the Week! Thank you AdForum for this honorable accolade. 🏆 #HavasProud #PlayWithMeaning
Look no further for creative inspiration than this week's Agency of the Week, Havas Play! As part of the Havas global network, Play is dedicated to creating enduring business impact through meaningful experiences at the intersection of entertainment, sports, technology, and fandom. Browse their playful catalogue of work at the link below! https://lnkd.in/g8nvGnDB #AoW #agencyspotlight #creativity #advertising #campaigns #AdForum #Havas
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Great piece with Havas Play 🇫🇷's VP Augustin Pénicaud on Tiktok being utilized as a prominent platform for Olympic activations. Read below! #HavasPlay #PlayWithMeaning
🗞️ TikTok Olympics 🗞️ For Olympic activations, brands are turning to platforms other than broadcasting. In a recent Marketing Brew article, our VP Augustin Pénicaud explains how TikTok is becoming a key platform for brands during the Olympic Games. He discusses innovative strategies for engaging audiences in unique and impactful ways. 🔗 https://lnkd.in/dCtgh9N4 Thank you Marketing Brew 👋 Havas Play & Havas Media Network
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As the Olympics opening ceremony is set to kick off in a matter of hours, we're wrapping up our social series, "PLAYing at the Olympics." Thank you for following along these past few weeks as we've highlighted perspectives from the global Havas Play community on what the Games mean for brands and society alike, going beyond sports. Check out the top five trends we've extracted from all our perspectives! #HavasPlay #PlayWithMeaning #2024Olympics
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In our final Olympics perspective, Jez Jowett, Head of Havas Play North America, explores the parallels between the Games and our work at Havas Play, where we unite talent and expertise to achieve greatness. Stay tuned for our final wrap-up post as we reach the start of the Games! #HavasPlay #PlayWithMeaning #2024Olympics
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Havas Play is proud to share a new project by Havas Play Spain created for Domino's Pizza, centered around humor —an intrinsic attitude of the brand. 🎤 🍕 "La Sala Comedia by Domino's," a project led by El Terrat Gestiones XXI, S.L., a leading humor production company in the country, and supported by WiZink Center, two major players in the entertainment world. Aspiring to establish itself as the benchmark comedy venue in Madrid, this long-term project will run until June 2025. "We want to show that humor is not only a vehicle to connect with people but also a cultural territory and space to generate brand experiences and build long-term relationships," said Silvia Serrano, Marketing Director of Domino's. "This initiative goes beyond traditional sponsorship by creating a cultural project that will enrich the city's offerings and strengthen our connection with our audience, targeting both young people and adults." Watch below to see more about the campaign: #HavasPlay #PlayWithMeaning