Havas Market

Recent studies from Google CEE and IPSOS found that over 80% of survey respondents opted to research online and purchase offline or research offline and purchase online —an indication of the blurring lines between online and brick and mortar worlds. A certain evolution must occur for brands wishing to leverage these channels to be shoppable anywhere, anytime.  To explore this evolution —and creative commerce’s heavy influence on the retail media landscape —our Liquid Havas - Shopper Marketing & Ecommerce Creative Agency and Havas Market teams have compiled insights and perspectives for brands to win in creative commerce. This paper analyzes the changing dynamics of this concept including internet usage, channel shifts, purchase journey, key building blocks, and more.  Read the full paper below or find on our website here: https://lnkd.in/g5HKWdcQ #CreativeCommerce #MeaningfulShoppingExperiences

Huge congrats to Havas Market UK for these several accolades in eCommerce, omnichannel, and sales strategies! #HavasProud #MeaningfulShoppingExperience

Honored to have Havas Market’s Molly Hop at Shoptalk Fall with an incredible panel of thought leaders discussing the industry’s most important tech solutions to help brands during every step of the customer journey.    Tackling vital industry questions like how to build personalization at scale effectively, how to help brands be more deterministic, the importance of ethical AI in technological advancements and consumer privacy, and the value of bespoke meaningful shopping experiences for brands.    Thank you to all the participants!    #ShopTalkFall #Chicago #RetailMedia #Retail #HavasMarket #CustomerJourney #Technology

Molly Hop, EVP & Head of Havas Market for North America, joined the fourth-annual Zeta Live Conference, discussing the next generation of retail media networks.    Such an honor to have Havas Market alongside a tremendous roster of speakers including Shaquille O’Neal, Simone Biles, Michael Milken, Dr. Deepak Chopra, and Tiffany Haddish.    Zeta Live, the premier AI and marketing event, brings together visionary speakers at the forefront of the Intelligence Revolution and highlights proven strategies to make AI actionable.    “Retail media is no longer just a conversion channel, it is both omnichannel and a deep insights and data engine. As an agency, we must help our brands understand the exciting impact of National media to localized retail sales trends, as well as how to optimize eCommerce content by retail and social experience and how search informs on category trends to bring stronger, incremental growth.”    #RetailMedia #AI #Zeta #Omnichannel #MeaningfulMedia

Thrilled to have Molly Hop, our head of Havas Market in North America, on the ground at Shoptalk in Chicago to moderate a panel on technologies that are innovating across the customer journey! If you'll be at Shoptalk on Thursday, be sure to stop by for a conversation with some of the most innovative leaders shaping retail.

Proud to have Havas Market's Molly Hop moderate a panel at Groceryshop 2024 on technologies that are enabling retail media and personalized marketing. Joined by leaders from Ibotta, Kevel, TruRating, and Advertima, Molly guided a conversation that explored how digital shelf tags, AI-powered sensors, real-time feedback and payment integration and more are closing the gap between digital and physical retail likenever before. Thanks to everyone who attended and participated in this meaningful conversation!

I’m thrilled to be speaking at Groceryshop 2024 this October 7-9 in Las Vegas! I’ll be a moderating an amazing group of thought leaders discussing Technologies Enabling Retail Media and Personalized Marketing. Come join me, Bryan Leach, CEO & Founder of iBotta, @James Avery, Founder & CEO of Kevel, Georgina Nelson, Founder & CEO of TruRating and Iman Nahvi, Cofounder & CEO of Advertima Vision on October 8 9:20-10am at the Cherry Stage. See you there!  #groceryshop #retailmedia #retail #havas

This week, Havas Media Network, in collaboration with Lumen Research and Brand Metrics, revealed its pioneering research paper, “What do 9,000 brand lift studies teach us about attention and memory?” exploring the link between attention and brand outcomes with actionable insights for media planning integration. Dive into the top three insights from the study below, and explore the full findings, including takeaways 4-6, here: https://lnkd.in/gSUQ4Cin #HavasProud #ResearchReport

With over 5 billion of the world’s population on some form of social media, this communications channel has become integral for brands as they increasingly realize the importance of a social first business strategy. 🌎 While broad reach is valuable, true success lies in identifying and engaging the right audience through tailored, personalized communication that drives conversion. Explore deeper insights into the evolving social commerce landscape in Havas Market’s Building the Social Commerce Bridge; the Path to Personalization: https://lnkd.in/eS2Uwnp6 #SocialCommerce #MeaningfulShoppingExperiences #HavasMarket

In this article, HORIZONT discusses Havas Market's recent Havas Retail Media Day, emphasizing our innovative solutions for our clients and our strong focus on the collaborative partnership between the agency, client, and retailer. #BetterTogether #MeaningfulMedia