Advertima

Say goodbye to static looped playouts and hello to smarter audience-based playouts with Advertima Audience AI. This cutting-edge AI technology upgrades your in-store Retail Media Network with the following: ✔ Enhances target audience reach and engagement  ✔ Optimizes media inventory management  ✔ Improves campaign performance Curious about real results? Discover how Advertima, an In-store Retail Media Technology expert; displayactive.ch a European DOOH specialist; Cingerine DigitalSignage, an audience-based Digital Signage provider; and Kaspar& an app-based fintech company, show the substantial difference between traditional location-based playouts and real-time audience-based smart targeting. It’s a must-read for anyone looking to embrace in-store media innovation. ⬇ Download the full story here: https://lnkd.in/e8WvjDku

Stay ahead in the fast-evolving world of In-store Retail Media! Sign up for Advertima’s bi-monthly newsletter ‘In-store Media 360” today: https://lnkd.in/eQXBPMV8 Get invaluable insights, trends, and strategies to stay on top in the fast-evolving world of Retail Media!

Next stop for Advertima: The Retail Media Summit UK! Just one day to go until we get together with SMG and Path to Purchase Institute. Join us to explore how the success of online retail media can be leveraged in-store for generating incremental revenue, focusing on key factors like: - real-time audience addressability - real-time actionable insights - compare media performance on sales uplift Don’t miss the chance to meet our Retail Media experts, James Allison, Director Market Development EMEA, and Stephen Kelly, Market Development Director Americas in London. Stop by the Advertima Booth No. 2 to see our AI-powered In-store Retail Media solutions in action. 📅 Wednesday 16th October 2024  📍 Battersea Arts Centre, London ➡ Book a meeting with James here: https://lnkd.in/eJhuFgEA

We have always understood that DOOH ≠ In-Store Retail Media. Fact: The similarity between DOOH and In-store Retail Media ends at the device – digital screens – used to deliver messages. In 2023, Iman Nahvi, Co-Founder & CEO of Advertima, explained this in his content piece titled “Treating In-store Retail Media like DOOH is a mistake. Here’s why.” In the DOOH/Retail Media Keynote at the Digital Signage Summit Europe l DSS Europe l #DSSE2024 event in Munich, industry leaders Florian Rotberg, Managing Director and Owner, and Stefan Schieker, Senior Partner of invidis consulting GmbH, explored the relationship between DOOH and In-store Retail Media.  🔖 Read Iman’s strong points in the blog: https://lnkd.in/eU8H7uZv  to understand why: 💡 ‘In-store Retail Media’ is not some updated version of DOOH but a different product with a boldly distinct value proposition 💡 Why retailers are approaching this revenue opportunity all wrong  💡 How retailers can correct this mistake and unlock the full revenue potential of In-store Retail Media

Connect with Advertima at @Groceryshop 2024! Discover how Advertima’s AI-driven technology revolutionizes In-store Retail Media at Groceryshop in Las Vegas. Iman Nahvi, Co-Founder & CEO, Stephen Kelly, Market Development Director Americas, and James Allison, Market Development Director EMEA, will be present to explore the ways AI can be used to build an impactful In-store Retail Media Network and engage shoppers effectively at the point of purchase. 📅 Date: October 7 - 9, 2024  📍 Location: Mandalay Bay, Las Vegas Get in touch here: https://lnkd.in/e2ECh8cv

From online to in-store: how can the success of retail media be replicated? For In-store Retail Media to be as impactful as its online counterpart, it must encapsulate key success factors that are crucial for generating incremental revenue: - Real-time audience addressability - Real-time actionable insights - Conclusive sales uplift measurement Our Retail Media experts, James Allison, Director of Market Development EMEA, and Stephen Kelly, Market Development Director NA, will be on-site at the @Retail Media Summit UK event in London organized by SMG and Path to Purchase Institute. Pass by Advertima Booth No. 2 to see how our AI-powered In-store Retail Media solutions work.   📆 Wednesday 16th October 2024 📍 Battersea Arts Centre, London ➡ Book a meeting with James here: https://lnkd.in/eHv3ifuj

A top-class jury from a pool of over 72 innovative contenders selected Advertima for the first time among the top 6 Most Innovative AI Startups at this year’s Marketing Tech Summit 2024, organized by MarketingTechLab. Our In-store Retail Media solution has been appreciated for its exceptional ability to enhance the retail experience through AI. This technology gives retailers and brands real-time data and improves shopper experiences. Stop by the Advertima booth and meet Christian Bahrendt, Head of Customer Success & Projects, to learn how you can leverage AI technology for your business. 📅 Date: October 8 & 9, 2024 📍 Location: “Köpenick” room at BOLLE Festsäle Halls, Alt-Moabit 98, 10559 Berlin, Germany Contact us here to learn more: https://lnkd.in/eeHtiAcq

More reach, more precise targeting - a decisive step for successful campaigns! Leveraging our cutting-edge AI technology, we enable displayactive.ch to exploit the full potential of their DOOH (Digital Out of Home) network. With precise real-time targeting and comprehensive measurability, we support the expansion of reach and ensure that their messages reach the right target groups at the right time through Cingerine DigitalSignage Whether on digital screens at transport hubs or shopping centers, our In-store Retail Media technology is shaping the future of digital out-of-home by combining state-of-the-art technology with an extensive network. https://lnkd.in/e9EJqrzJ

In-store media's reach is a significant growth opportunity for retailers and advertisers. To successfully monetize their in-store media, retailers need advanced AI-powered technology and clever strategies focused on real-time audience measurement and activation. As the IAB noted in its recently released In-Store Retail Media Definitions and Measurement Standards, retail stores are tied to the point of sale and require more refined measurements than DOOH. Retailers should report on ad play and gross impressions at a minimum. We'd go further with “in real-time”. Advertima’s In-store Retail Media technology replaces DOOH’s outdated audience assumptions with real-time campaign insights and impressions based on the audience actually standing in front of an advertising medium. Retailers who want to accelerate their in-store media monetization journey can now access our comprehensive guide showcasing 4 key strategies  to transform their physical spaces that will: 💡 elevate real-time shopper engagement 💡 deliver the dynamic insights brands want 💡 grow media demand and revenue Download your copy now and get started today: https://lnkd.in/e6teGnys

When it comes to captive audiences, retailers have an unfair advantage. Shoppers are in your aisles, considering options and making purchase decisions at the moment. With the right in-store media technology, retailers can proactively activate, target, and measure audiences in real-time while in-store. When retailers decide to “play big” with their Retail Media strategies, they go from being passive data collectors to active drivers of digital media demand. Advertima Audience AI operates in real-time. Retailers gain access to actionable insights, enabling them to activate and more effectively reach in-store audiences with the most relevant content, shifting to a model that directly sells audience-based impressions Stephen Kelly, Advertima’s Market Development Director NA, explains in his latest content piece https://lnkd.in/djN4TNem how retailers serving ads based on real-time audience data can benefit from increased: 💡 ad space value 💡 shopper attention 💡 brand connections 💡 in-store media yield Learn how the right real-time in-store media tech will improve your digital media demand, taking you from reactive to proactive.