Hello There Collective

New client alert ✨ We loved meeting with the Shielded Beauty team today to share our content strategy. Stay tuned for new skincare work coming soon 👀

So many great creative, growth, and campaign insights coming out of TikTok’s Launch & Learn Agency Event today! A full funnel approach on TikTok is where the magic happens 🚀 Looking to gain more insights on how to drive impactful TikTok Shop programs? Let’s connect - jesse@htcollective.com.

📱 Embracing eCommerce's Social Media Impact 🛒 In today's digital realm, the power of social media in eCommerce cannot be overlooked. It's revolutionizing the way consumers shop, compelling brands to adapt. Here's how: Leveraging User-Generated Content (UGC): User-generated content, which includes genuine ratings, reviews, and influencer endorsements, is a game-changer. It's the linchpin for engaging and converting shoppers across their entire journey. Surprisingly, 85% of customers are willing to let brands use their content after a purchase. This creates an ongoing cycle of discovery, fostering loyalty and attracting new buyers. Instagram's eCommerce Influence: Instagram, boasting an impressive two billion monthly active users, has morphed into an eCommerce powerhouse. Remarkably, 70% of shoppers turn to Instagram for their next purchase, as per the platform itself. This extensive user base positions Instagram as a potent sales driver, providing brands ample opportunities to connect with their audience. TikTok's Rise in Social Commerce: TikTok, the favored platform for younger generations, is carving its niche in eCommerce. Trends like #TikTokMadeMeBuyIt, with a staggering 72 billion views, underscore the platform's knack for propelling everyday products into the spotlight and driving sales. Brands are wise to explore TikTok and harness its burgeoning influence. Influencers as Marketing Catalysts: Influencers, irrespective of their size, continue to wield substantial sway in connecting with diverse audiences. The reach of influencers can markedly amplify marketing endeavors, with brands generating an average of $6.50 for every $1 invested in influencer marketing. Acknowledging the influencer effect, brands can strategically utilize their impact to enhance their marketing investments. As we step into 2024, the key to eCommerce success hinges on embracing these social media trends. Join forces with the Hello There Collective team, composed of experts in influencer management, content creation, ad buying, and social strategy. We offer a comprehensive 360-degree digital approach, ensuring your journey to success at every juncture. Ready to explore the possibilities? Reach out to us, and let's embark on this transformative journey together! #eCommerceTrends #SocialCommerce #InfluencerMarketing #DigitalStrategy #UnleashSuccess

The importance of effective and engaging creativity cannot be overstated. Here are some considerations for testing and optimizing creative across different stages of the funnel: ◼ Ad Creatives for Awareness: ▫ Engaging and attention-grabbing visuals or videos can be crucial for creating brand awareness. ▫Test different creative elements like colors, imagery, and messaging to see what resonates best with your target audience. ◼ Ad Creatives for Consideration: ▫ Highlight the unique selling points and benefits of your products or services. ▫ Consider using testimonials or user-generated content to build trust and credibility. ◼ Ad Creatives for Conversion: ▫ Showcase your product/service in action and demonstrate how it solves a problem for your customers. ▫ Use clear calls to action to guide users toward making a purchase. ◼ Monitoring AOV: ▫ Identify which creatives are driving higher AOV by encouraging customers to purchase additional products or upgrade their selections. ▫ Test bundling strategies and create visuals that emphasize the value of purchasing more. ◼ Monitoring CAC: ▫ Evaluate how different creatives impact your customer acquisition cost. ▫ Identify high-performing creatives that not only attract customers but also contribute to cost-effectiveness in acquiring new customers. ◼ Iterative Testing: ▫ Continuously test and iterate your creatives based on performance data. ▫ Consider A/B testing different visuals, ad copy, and formats to optimize for the best results. ◼ Consistent Branding: ▫ Ensure consistency in branding elements across creatives to build a cohesive brand identity. ▫ Leverage brand colors, logos, and messaging consistently to enhance brand recall. ◼ Customer Feedback Loop: ▫ Encourage feedback from your audience on social media or through surveys to understand their preferences. ▫ Use customer insights to inform your creative strategy and tailor content to what your audience finds most compelling. By focusing on these aspects and maintaining a data-driven approach, you can refine your creative strategy to not only improve performance but also build a strong and resonant brand presence.

At Hello There Collective We understand the modern consumer's preference for authentic peer-to-peer recommendations, and we create content that connects. Nestled in the heart of Hollywood, our dedicated content house is where the magic happens. Here, we produce premium short-form and Lofi content, including ad assets and viral organic content, in an astonishing quick turnaround. As TikTok's official partner for best-in-class content, we possess a unique edge in creating resonant content that yields tangible results. Our powerhouse team is composed of experts in influencer management, content creation, ad buying, and social strategy. We offer a comprehensive 360-degree digital approach, ensuring success every step of the way.

Let's dive into the world of Influencer Marketing and how it's evolving in 2024. 🌟 Organic Influencer Partnerships: Did you know that 61% of consumers trust influencer recommendations? It's a game-changer! Influencer-generated content outperforms branded posts, driving more engagement. Influencers collaborate with brands they genuinely believe in, fostering trust and building a sense of community. They invite their followers into their daily lives, sharing their passions, and creating a bond. Strategic Influencer Partnerships: Influencers hold the key to expanding your reach, increasing followers, driving site traffic, attracting leads, building brand loyalty, and ultimately boosting sales. By enhancing awareness within the community, site traffic naturally starts to rise. The magic lies in influencers creating relatable, authentic, and genuine content based on a creative brief and their personal experience with the product. This approach shines brightest when used with high-performing influencers who have the potential to scale. Sponsored content should never feel like a sales pitch. It should tell a compelling story, offer useful information, and above all, feel authentic. Ready to dive deeper into the world of Influencer Marketing? Drop us a comment or message, and let's explore how our approach can propel you to new heights in 2024! #InfluencerMarketing #2024Trends #Influencers #StrategicPartnerships #AuthenticContent

🤳🏽Thumb-stopping creative angles that perform! 💡First we need to grab attention with a Hook and compelling story. 💡Show the brand/product in the first 3 seconds and tell viewers what it is! 💡Create connections through the experience of the product. 💡Tell the audience exactly what you want them to do next; shop, comment, and share! An HTC creative favorite is the Use-case angle that showcases real-life situations where your product provides a solution. Want to boost conversions with winning creative? ⭐ Let’s chat! Hello There Collective

Campaign key takeaways are crucial for learning, iterating, and refining your influencer strategy. Here are notable findings from a recent beauty brand campaign: • All of the top-performing content featured either direct address to the camera or utilized voiceovers. • The most effective hooks included themes such as highlighting underrated products deserving more attention, emphasizing why a specific product is a must-have in one's routine, and referencing the "GWRM - Sephora Sale holy grail." • Remarkably, over 33% of the videos achieved viral status, accumulating well over 100k views. The standout performer among them garnered an impressive 1.3 million views. • A substantial 75% of the top-performing content was tailored to a Gen Z audience, demonstrating a strategic focus on this demographic. The remaining 25% was designed for a Millennial audience. At Hello There Collective we craft content that not only sparks brand awareness but also drives impactful conversions and fosters unwavering customer loyalty. Our powerhouse team is composed of experts in influencer management, content creation, ad buying, and social strategy. We offer a comprehensive 360-degree digital approach, ensuring success every step of the way. #InfluencerCampaign #InfluencerMarketing #Beauty #Tiktok

Holiday promotion is all about having the right content, the right ad strategy, and the right influencer campaigns. As we wrap up November, here's what we have achieved for our client, The Patch Brand 🌟 🏆 Created Ad-Winning Content: We crafted compelling content and expertly managed media spend on Meta and TikTok, ensuring every ad dollar counted. 📊 Doubled ROAS on Meta: Within just 7 days of taking on the ad account, we doubled the Return on Ad Spend (ROAS) on Meta. But that's not all—we also slashed CPA (Cost Per Acquisition), CPM (Cost Per Mille), and CPC (Cost Per Click) in half. 💰 Total Sales Surge: We witnessed a staggering 221% increase in total sales compared to the previous month. The impact was undeniable. 🚀 Traffic Boost: Our efforts translated into a substantial 58% increase in site traffic. We drove more interested eyes to our client's digital doorstep. 💼 Conversion Rate Soars: The conversion rate skyrocketed by 113%, reaching an impressive 2.9%, which is above the industry average. 💥 First-Time Purchasers Tripled: We not only attracted new customers but tripled the number of first-time purchasers, demonstrating the effectiveness of our strategies. 🛍️ BFCM Success: During the Black Friday-Cyber Monday (BFCM) period (Nov 20-27), we surpassed our brand's revenue targets. Our MER (Marketing Efficiency Ratio) stood at 1.03x, and we achieved a remarkable $31 CPA. We recorded a total of 2,044 purchases, with an impressive 1,577 being first-time purchasers. These results are a testament to the dedication and expertise of our team. We're committed to driving success for our clients and ensuring every campaign exceeds expectations. Looking for similar results? Get in touch: hello@htcollective.com #digitalmarketing #performancemetrics #ROI #successstories #marketingresults

You: Does Gifting Influencers work? Us: Yes, with the right strategy and execution! The proof is in the posting! Hello There worked with Hervé Léger to develop the social media launch strategy for Herve Leger's newest collection appealing to a Gen Z market. This campaign generated 16 million impressions in the first week of launch, reached over 7 million people, and generated over 80 pieces of content. Get ready for your 2024 Influencer gifting campaigns -- let's connect! #GiftingInfluencers #influencermarketing #influencercampaigns