Herrmann Global

This week, Florian Herrmann reflects on key branding insights he picked up from the Arizona Governor's Conference on Tourism. Discover the three pillars that make a brand truly stand out: being true, meaningful, and distinctive. Whether you're a DMO, attraction, or business, ask yourself: Does your brand embody these qualities? 🌟 👉 Watch the video to learn how Herrmann Global applies these principles to help lesser-known destinations thrive. #WednesdayWisdom #BrandingInsights #HerrmannGlobal

🌍 Choosing the Right Safari Matters: Ethical Wildlife Encounters with Untraveled In today’s travel landscape, the importance of ethical tourism cannot be overstated, especially when it comes to wildlife encounters. At Untraveled, we’re passionate about offering journeys that not only inspire but also protect the delicate balance of nature. When planning your next safari, consider the impact of your choice. An ethical safari goes beyond breathtaking landscapes and wildlife sightings; it puts conservation and responsible tourism at the forefront. This means no interactions with the animals, complete transparency from the operators, and ensuring that local communities benefit from your visit. 🔍 What makes a safari ethical? ⁍ No animal riding (including elephants and camels) ⁍ Financial transparency from the operator ⁍ Hiring and supporting local guides and communities ⁍ Limiting group sizes to minimize environmental impact By choosing an ethical safari, you’re not just booking a trip; you’re contributing to the preservation of wildlife and their habitats. Learn more about how you can travel responsibly with Untraveled in our latest article: https://lnkd.in/gdfyiQvv #EthicalTravel #SustainableTourism #WildlifeConservation #TravelResponsibly #Untraveled #HerrmannGlobal

🎬 Behind the Scenes at Herrmann Global: Crafting Content That Resonates Our content team is always pushing the boundaries to create unique, shareable, and impactful content. Our latest success story? A creative project that pairs national parks with cocktails, which has taken TikTok by storm. Initially released on YouTube and Instagram with solid results, it was TikTok where this content truly shined—amassing nearly 53,000 views and still climbing. The success? A combination of a well-chosen trending song, engaging slideshow format, and just the right amount of sass in our descriptions. This experience has reinforced the value of experimentation, and we’re excited to announce that Part II is out now, with Part III already in the works. Stay tuned for more innovative content as we continue to explore what makes our audience tick. #ContentCreation #DigitalMarketing #SocialMediaStrategy #HerrmannGlobal #AGlobalPerspective

Tracking International Travel Trends to the U.S. in 2024 📊 The interest in U.S. travel from key markets like the UK, France, Belgium, Germany, and Australia has seen significant shifts over the past few years. While 2023 marked a strong recovery, the beginning of 2024 showed promise but has since experienced a decline from May to July. Understanding why this downtrend is occurring is crucial for destinations looking to attract these travelers. What strategies could be implemented to reverse this trend? Let us know in the comments! #TourismTrends #TravelIndustry #MarketInsights #HerrmannGlobal

"Travel can change the way we see the world." 🌍 Discover how a visit to Yellowstone National Park reaffirmed our mission of promoting sustainable tourism and education. Watch the video to hear Florian's insights from his recent trip. #TravelWisdom #SustainableTourism #NationalParks #HerrmannGlobal 

Florian Herrmann and Adam Bridgeford are attending the Arizona Office of Tourism's Governor's Conference on August 21-23, 2024. They can't wait to learn, connect, and innovate with all our partners and friends. Will you be there? Let's connect! #herrmannglobal #AZGCOT #visitarizona #tourism #destinationmarketing

🌍 Destination Management Organizations are crucial to enhancing travel experiences and enriching the lives of host communities. But what stands in the way of their success? As a tourism professional, your opinion can help identify the biggest roadblocks DMOs face today. Why it matters: Understanding these challenges can lead to better strategies, stronger partnerships, and ultimately, more vibrant destinations for everyone. What do you think is the biggest challenge facing DMOs today? Share your thoughts in the comments below! #HerrmannGlobal #Tourism #Sustainable

Are travelers taking action to visit the USA? Here is data on search interest from 5 key markets... We recently posted survey-based forward-looking data about the interest of 5 key international markets in visiting the USA in 2024 and 2025, here: https://lnkd.in/g8Xv73SV Now, we bring you complementary historical and current data about online searches of travel-related services and activities to actually visit the USA. We focus on the same 5 markets: 🇬🇧 The UK + Ireland, 🇫🇷 France, 🇩🇪 Germ+Aus+Swi, 🇧🇪 Bel+Neth+Lux, and 🇦🇺 Australia + New Zealand. While survey data showed a strong and increased desire to travel to the US in 2024 vs. 2023, search data confirms that trend only from January to April 2024. But from May to July 2024, searches about visiting the US declined compared to 2023. Among others, this could be due to several economic and political reasons. Nevertheless, interest from these international markets remains. The question is: What strategies can destinations take to counteract this trend in the mid- and long-term? If you want to discuss this in detail for your destination, go here: https://lnkd.in/ejcakVyP

We’re thrilled to celebrate Austin Hawkins's first anniversary at Herrmann Global! 🎉 As our Sales Account Manager, Austin has been instrumental in driving our growth and fostering strong client relationships. His dedication and passion for travel have made a significant impact on our team and clients alike. Here's to many more successful years ahead, Austin! 🌟 #HerrmannGlobal #EmployeeSpotlight #Anniversary

How interesting is the USA as an international destination? Here is what 5 key source markets think... The #VisitUSAParks Survey was conducted between November 2023 and April 2024. The Survey covered subjects such as: Demographics • Predisposition • Length of Stay • Budget • Means of Booking • Anticipation • Travel Preference Inspiration • Social Media • Content of Interest • Factors of Choice • Activities • National Parks • Sustainability. Regarding the INTENTION TO VISIT the USA in 2024 or 2025: 👉 GER 🇩🇪 and AUS 🇦🇺 show the strongest willingness to visit the USA. 👉 ALL markets increased their intention to visit the USA year over year: - AUS +31% 🇦🇺 - DACH +19% 🇩🇪 - BENELUX +9% 🇳🇱 - FRA +4% 🇫🇷 - UK +3% 🇬🇧 If you want to get more insights about your destination and discuss how to use them to attract the type of international tourism you want, visit: https://lnkd.in/ejcakVyP #HerrmannGlobal #Tourism #Sustainable