Hotwire

A look inside our State of Data & Analytics in PR and Comms Report reveals that 70% of PR teams are building data-driven cultures and 60% seek support in sustaining them. Join the 7% who've achieved true data mastery, and embrace mindful data engagement, finding balance across 4 dimensions of analytics; and 4 stages of maturity. Discover how to deliver tangible results with real time data, from the broadest set of sources; paired with sophisticated analytical methods combining AI and machine learning. Give your team the advanced visualization tools they need to achieve data and analytics mastery for the business.     Read on to find more and get into your data flow: https://lnkd.in/eeCMYtcg   If you need help in driving your analytics maturity forward, feel free to reach out to Matt Oakley. He’d be happy to help.    #CommsData #DataDrivenPR #PRMetrics #PRInsights #PRPros #CommsEvolution 

Marketers, listen up! Say hello to the first edition of the B2B Marketing Brief -powered by Hotwire and ROI·DNA - your front row seat to the ever evolving world of B2B marketing. We're keeping it real - sharing wins, tackling pain points, and uncovering growth opportunities. Each brief is packed with stories, tips, and the latest trends to help you master the art of B2B engagement. We've made life even simpler - with a mini podcast breakdown of some key moments...let's kick it off with some Mythical Beasts of B2B Marketing and why one size fits none! https://lnkd.in/gaw25pks Grab your coffee, and let’s get marketing! #Marketing #Technology #Creativity #Innovation #B2BMarketing #MarketingBrief #Hotwire #ROIDNA #GrowthMarketing

We’re thrilled to welcome our new EVP of Marketing Services & ABM, Alex Wares! Joining the team from Transmission, Alex brings with him an impressive track record of delivering award-winning campaigns and driving business growth. We're all excited to work with him to deliver impact as he leads our marketing and ABM initiatives out of the UK and fuels Hotwire's global growth. 🌐 Find out more about Alex and his role: https://lnkd.in/eB-8gW8D

Last week brought major shifts across media and communications. From the devastation caused by Hurricane Helene to significant developments across the industry, here’s what you need to know: In media outreach, it’s critical to stay mindful of journalists' situations, especially during crises like Helene’s aftermath. A call for empathy resonated across the industry as comms pros were reminded to carefully consider the locations of reporters on their distribution lists. A few insights... 👉 Be Empathetic in Outreach: Always be aware of local situations when reaching out to reporters. Timing and context are crucial, especially in disaster-affected areas. 👉 Know Your Audience: CNN introduced a $3.99 paywall, marking a new era for digital news access as they expand their subscription benefits. 👉 Podcasts Are Surging: Podcast listening is booming, with global audiences engaging more deeply with content—and ads—than ever. Want to stay ahead of industry trends? https://lnkd.in/evV5hNSX #HotOffThePress #MediaUpdates #PRInsights #CrisisComms #HurricaneHelene

We asked professionals in PR & Comms around the world about their everyday use of data and analytics. And today we are excited to share our State of Data & Analytics in PR and Comms Report! Read on to learn how PR and Comms pros are performing across four stages and dimensions of data and analytics mastery. It’ll help you understand where you are and how to evolve you team’s capabilities with confidence. 🔗 https://lnkd.in/eeCMYtcg   Need a quick rundown before diving in? 1️⃣. 70% OF PR & Comms teams demonstrate the greatest strength at fostering data driven cultures. 2️⃣. Most PR & Comms teams are shifting away from ‘quantity of coverage’ to measure success with only 13% using it as their primary metric. 3️⃣. Just over a quarter of PR & Comms teams use real-time dashboards with 47% still generating reports at pre-defined intervals. Join the 7% of respondents achieving the highest category of data and analytics mastery. Let go of uncertainty and embrace the benefits that come from mindful engagement with data. Need a hand? We can help.    Dive in and get into your data flow! 📊   #CommsData #DataDrivenPR #PRMetrics #PRInsights #PRPros #CommsEvolution

As you gear up for #CES2025, it’s crucial to start strategizing now. Here are key actions to ensure your brand stands out: 1. Plan Your AI Messaging: Develop strong, clear AI-driven narratives that cut through the noise. Your messaging should highlight how your technology solves real-world problems. 2. Leverage VR and AR: Create immersive experiences that captivate your audience. Start designing interactive demos that showcase your products in innovative ways. 3. Optimize for Remote Reporting: With more media teams working remotely, ensure your digital content is easily accessible and engaging. High-quality virtual press kits and live-streamed events can make a big impact. 4. Build Seamless Ecosystems: Focus on creating integrated product ecosystems that offer a cohesive user experience. Demonstrate how your products work together to enhance everyday life. 5. Utilize Real-Time Data: Implement real-time data analytics to tailor your presentations and interactions. Use insights to adapt your strategy on the fly and engage your audience effectively. We can help you by providing a complimentary key audit of your current data and analytics setup with personalized recommendations for improvement. Reach out to learn more. 🎯 Follow our Roadmap to CES 2025 to elevate your presence. Let’s connect to discuss how we can help your brand stand out through storytelling and cutting-edge tech solutions: https://lnkd.in/eWTFiD4A #CES2025 #DataAnalytics #BrandStrategy #TechEvents #TechInnovation

Navigating AI is overwhelming. Let us round it up for you! Hotwire’s Monthly Monitor provides data-driven insights on the latest AI topics and trends shaping media, social, and communications. Stay informed, knowledgeable, and ready to leverage AI’s potential. 🔍 Inside This Edition: 1. September Highlights: Key events like Oprah’s AI special and Dreamforce show AI’s market potential, but also highlight ROI challenges and misinformation risks. Interest in AI agents is growing, with Marc Benioff calling it the “third wave of AI.”  2. AI in Media Focus: Dive into macro trends shaping the AI conversation, discussions around its ethical and societal impact, and don’t miss the reporters and influencers to watch! 3. Social Media Buzz: The convergence of blockchain and AI is fueling discussions, as political debates over AI-generated imagery intensify. 4. AI Chatbot Visibility: Smartphone brands are boosting their AI search visibility by utilizing owned content to increase their presence across AI engines. Our GAIO.tech analysis on ChatGPT 4.0 reveals the leading Share of Model (SoM).  5. Cool Brand AI Stories: Dive into “AI Adventure” from Qatar, an AI powered video generator from Amazon Ads and a recycling and sortation system from Pepsico. 🔗 Read the September 2024 Edition: https://lnkd.in/dKsd-6Za

Our Cortex City campaign for Palo Alto Networks has won Gold in the 2024 MARKETING-INTERACTIVE Marketing Excellence Awards for B2B Marketing! 🏅 We’re so proud that our regional dream team of Hotwire Australia and Hotwire Asia Pacific pushed the boundaries to deliver this extraordinary campaign, and drive outstanding results for our wonderful clients at Palo Alto Networks. Thank you and congratulations to everyone who brought this to life. 🏆 🌎 #OneTeam #Awards #Creativity #Technology #Innovation

We nurture potential.     By combining personalized goal setting with our Thoughtful Working philosophy, we try to make a workplace where everyone can grow.     🎯 We each set specific, tailored goals that align with our strengths and career aspirations, as well as contributing to a shared, agreed vision for the team. Being this focussed means people achieve more and stay motivated in their job – because they’ve helped to design their own, supported, path to growth.    🏡 Work is about output, not just location. This flexibility means we have a mix of anchor days in the office, and remote working (the ratio tends to be in favour of remote). Thoughtful Working means we’re trusted to be accountable to agreed standards and timings – whichever we’re working from. That trust and accountability builds   job satisfaction – and productivity.    We’re committed to creating and improving an environment where everyone can reach their full potential. How does your organization support employee growth and flexibility? We'd love to hear your thoughts!    #EmployeeGrowth #PersonalDevelopment #ThoughtfulWorking #GoalSetting #WorkLifeBalance 

Stay informed and adaptable on AI, with this concise overview of the latest AI advancements and trends. Become the AI go - to that your team needs. Subscribe and stay in the know 👉 https://lnkd.in/eb6kyrKj #AITrends #Technology #Trends #Innovation #HotwireMonthlyMonitor #Marketing #Communications