Hudson MX

How are you following new developments like the Google trial, or which media platforms are gaining the most traction? These team and client favorite podcasts are packed with insights and trends to keep you ahead of the curve. Check the link for a full roundup and recent favorite episodes, covering everything from AI and Google regulations to gaming and sports ads, retail media tips, and who's up in the latest season of streaming wars.🎧 🎙️ https://lnkd.in/edrm44zJ AdTechGod(™) Pod Marketecture Media WARC Association of National Advertisers Flywheel AdExchanger The Current ADWEEK EMARKETER Digiday ExchangeWire The Drum Network Aaron Conant Retail TouchPoints

So far, this summer has brought about several game-changing developments for players across the ad ecosystem. Highlights from our latest industry recap: 🎯 Google's latest moves have been shaking things up, from recent updates and announcements to the recent federal rulings against them. But what does it mean for advertisers? 🎯 Look deeper into record-breaking ad spend during the 2024 Summer Olympics and the ongoing 2024 election cycle season. Spoiler alert: CTV growth is at the center. 🎯 New AI tools and updates from platforms and agencies may leave gaps if advertisers aren't careful. How can media ops teams take full advantage of the promise of AI?  🎯 In case you missed it: Agencies and brands weigh in on the opportunities and challenges of in-house media buying #Google #cookies #PMax #2024SummerOlympics #Advertising #adtech #mediabuying #adops #2024election #AI #CTV #OOH

Regardless of Google's recent annoucements regarding cookie deprecation, everyone can agree that the industry has already laid the foundation to move toward a more transparent and privacy-friendly digital ad ecosystem. According to the IAB, 75% of consumers shared just this year that they are concerned about how their data is being used, and 89% want more control over their personal information. As we pivot towards a “privacy-by-design” future, ad tech providers certainly have a role to make it easier for advertisers and agencies to shift how they advertise and what data they're using. Read more here: https://lnkd.in/dtQHAidz

While media activation teams continue to innovate and push boundaries into a new era of digital omnichannel, being able to ramp up and scale new strategies from end to end is easier said than done. From implementing new taxonomy to absorbing new data sets and efficiently handling invoice reconciliation processes, preparing your operations and tech stack for quick and scalable change can mean the difference between emerging ahead of the curve and getting left behind. 👉 Check out the innovator's checklist below and the full guide (linked in the comments) to help you confidently implement new media activation strategies across teams, from buying and finance to operations and IT. #mediabuying #mediaagency #advertising #adteams

Our Pre Sales and Solutions team is growing! We are seeking Solution Consultants who are passionate about working with prospects and clients alike to understand their business challenges and ensure the solution design is optimal. Ready to join the Hudson MX crew? Apply now at hudsonmx.com/openings cc: Emily Boulter

🎉 Hudson MX welcomes Sean Mooney as our new VP, Agency & Brand Strategy! With a wealth of experience in the media tech and advertising industry, Sean will help drive revenue growth and our agency and brand strategy forward. Welcome aboard, Sean!

Are you ready for Cannes? We certainly are! We're just a week away from touching down in Cannes for one of our favorite events of the year. Want to dive into insights from our latest research and client listening projects? Interested in how agencies and brands are using our solutions to do things like streamline their workflows, reduce time spent on invoice reconcilation, or prevent overspend on digital campaigns? Our Hudson MX team can't wait to connect with you. 📅 Book a meeting to hear more about our latest research and new features and functionality. Secure your one-on-one time now: https://lnkd.in/e-fsUxbX #CannesLions2024 Nick Lamb Stuart Johnston William Batson

Are you ready for Cannes? We certainly are! We're just a week away from touching down in Cannes for one of our favorite events of the year. Want to dive into insights from our latest research and client listening projects? Interested in how agencies and brands are using our solutions to do things like streamline their workflows, reduce time spent on invoice reconcilation, or prevent overspend on digital campaigns? Our Hudson MX team can't wait to connect with you. 📅 Book a meeting to hear more about our latest research and new features and functionality. Secure your one-on-one time now: https://lnkd.in/e-fsUxbX #CannesLions2024 Nick Lamb Stuart Johnston William Batson

🌈 The Hudson MX InclusionAssist team kicked off Pride Month this weekend at the Atlanta Pride Run, fundraising for Lost-n-Found Youth, AID Atlanta, & Bridge of Light. Congrats to all of Sunday's 5k finishers—both virtual and in-person! ✨ Did you know: The Atlanta Pride Run has been raising funds to support organizations that provide resources to the LGBTQIA+ community and fight the spread of HIV & AIDS since 1991. Cameron Burgess Jake Bell Laura Franta-Abdalla Courtney Hensler, SHRMCP #PrideMonth2024

Seamless, low-touch reconciliation is finally within reach for media agencies and in-house brand teams. But how? It starts with automation and ends with a truly integrated workflow: 🎯 Automated Invoice Matching: Our rules-based engine automates matching invoices to purchase orders and media buys, reducing manual effort and ensuring compliance. With custom rules tailored to your unique needs and industry standards baked in, invoice media reconciliation at the end of each month goes from an endless, tedious manual process to a quick & easy automated process. 🎯 Real-Time Insights: Gone are the days of financial guesswork. The MX Platform™ offers a centralized dashboard to give a holistic view of all invoices at a glance and real-time insights into cash flow to manage your media financial planning. 🎯 Efficient Discrepancy Resolution: Handling discrepant invoices doesn’t have to be a headache. MX Platform™ users receive real-time alerts for mismatched invoices and use our detailed analysis tools for quick resolutions, eliminating the need for exhausting spreadsheet audits and endless searches for errors. 🎯 Seamless Ingestion Automation: Streamline your workflow with electronic ingestion of invoices from various media vendors. Our platform automates the import process, saving you time and reducing the risk of manual entry errors. 🎯 A Truly Collaborative Workflow: The MX Platform’s command center offers tools to enhance collaboration between finance and media teams, keeping everyone on the same page. At the same time, we all know that access to too much data can be worse than none at all. This is where the ability to assign role-based access comes in: ensure compliance and security, making it possible for customizable views that give each user the information that they need, where they need it. ➡ Want to learn how Hudson MX clients save time and have unparalleled access to the MX Platform? Watch our latest webinar, link in comments. #mediabuying #media #mediafinance #paidmedia #digitalmedia #advertising #adfinance