Inflection.io

🔥 The Bowtie model is the new Demand Waterfall! The SiriusDecisions Demand Waterfall served its purpose when all we focused on was acquiring leads. The Bowtie model by Winning By Design emphasizes not just lead generation but also driving long-term customer value - the key to better NRR. Dive deeper into how B2B growth models evolved and the impact of the Bowtie model here: https://lnkd.in/g2CwWsa2

Marketing ops in a PLG world isn’t just a support function—it’s a strategic growth driver. Our ultimate guide explains why MOPs professionals need to embrace PLG and how it can streamline campaigns, drive user insights, and align your team with product. Learn how to stay ahead in a PLG world: https://lnkd.in/gRUCUfJ8

We're thrilled to be sponsoring Mike Rizzo's Mopsapalooza this fall. This will be Inflection's first event sponsorship and we couldn't have picked a better one. See you all in a few months! https://lnkd.in/gwNaT5D2

We're thrilled to announce the general availability of our new feature - web tracking. With this feature, you can: - send emails when people visit certain pages of your website - eg pricing page - identify and track the website activities of a contact if they click a link to your website from an Inflection email - push website activity details to Salesforce Read the full post 👇 to know how to use web tracking in Inflection for your campaigns: https://lnkd.in/gRVyRSeT

We are thrilled to introduce Satyam Anand, the newest addition to the Inflection team in Bangalore! Satyam has joined our product development team and is passionate about leveraging technology to solve complex problems and enhance user experiences. Please join us in giving a warm welcome to Satyam Anand! Explore our current job openings and apply today! https://lnkd.in/gzVZmTns

Understanding and utilizing product data is crucial for effective marketing. Even for a marketer at a traditional sales-led business, leveraging product activity data has become essential for creating effective campaigns, improving user engagement, and driving business growth. Here's the essential guide on how to understand product data tracking as a marketer: https://lnkd.in/gQ3U9p5q

The most underrated cause behind a lack of customer focus is poor or no alignment between marketing and product teams. Marketing and product teams often operate in silos, leading to disjointed strategies and missed opportunities. This topic deserves in-depth analysis, so we wrote a whole ebook about it.  🤔 Why do we need to care about Marketing and Product alignment?  👩💻 Understanding product data tracking as a Marketer  🧠 Comprehending the current product data orchestration  🤝 Product data in a marketing marketing-friendly format 🧗♀️ How can Marketers handle the common objections? 💡 Tips and best practices for Marketing to align with Product. Get your copy: https://lnkd.in/gzfRx2G6

Marketing’s access to product data is important to engage leads, users, and customers effectively, so that they convert, retain, and expand the business. Marketing and Product alignment is the only way to get to product data Marketing needs. Discover 5 best practices to forge Marketing and Product alignment: https://lnkd.in/gMUm-MKh

Back when #icebucketchallenge was trending, Marketing and Sales alignment was all the rage. As a result we have a wealth of information on the topic. With the advent of product-led motion, there’s a new power couple in town that we need to care about. Marketing and Product! Here’s why we need to talk about their alignment 👉 https://lnkd.in/gc5CyT_B

We are delighted to introduce Sankalp Khot as the newest member of the Inflection team in Bangalore! Sankalp has joined our Product team and brings a strong passion for creating innovative solutions and delivering products that create value and impact. Please join us in welcoming Sankalp Khot!