Inflexion Group

Inflexion Group today unveiled its ABM Academy, the first comprehensive professional development programme designed specifically for Account-Based Marketing (ABM) practitioners at every stage of their career. The Academy launches at a time when over 250,000 marketers worldwide now have ABM in their job titles, reflecting the discipline’s growing importance in B2B marketing. The Academy offers four distinct levels of development — from beginner to expert — delivered through: • on-demand modules for self-paced learning • live virtual and face-to-face courses • custom team training programmes • individual mentoring from experienced practitioners A standout feature is the Academy’s practical, results-driven approach — all courses are designed, developed and delivered by practitioners, for practitioners. Find out more here: https://bit.ly/3R0dsno #abm #b2bmarketing #training #cpd

Are you using the full power of ABM in your B2B marketing? In her new book, Account-Based Marketing: The definitive guide for B2B marketers, our CEO Bev Burgess shares the latest insights, frameworks and examples so that you can, as Zoe Hominick of Amazon Web Services (AWS) explains. Out now, Account-Based Marketing is available on Amazon and from Kogan Page Publishing here: https://bit.ly/4goZgyR #abm #accountbasedgrowth #b2bgrowth #b2bmarketing

Why is the ABM Academy important for ABM-ers around the world? Lorraine Legros, Senior Director, Global Vertical & ABM Marketing, who leads the award-winning programme at Red Hat thinks it's all about achieving consistency, confidence and credibility. Visit https://lnkd.in/eWd_rGYM to see our range of courses. #abm #b2bmarketing #abmcertified #abmacademy

Are you an experienced ABM-er looking for an interactive way to build best-in-class ABM skills with peers like Avishek C. of Kyndryl? The Advanced ABM Practitioner course from our ABM Academy starts on 22 May and our experienced course leaders Catherine Ahern and Stephanie Deane look forward to helping you: - work as a strategic marketing partner to account teams. - design a best-practice marketing plan to deliver your ambition in an account or segment. - Leverage AI tools through the ABM process. - Establish governance and metrics that ensure business alignment and showcase results. Find out more and book your place here: https://bit.ly/4l2Kdye #abm #b2bmarketing #abmcertified #abmacademy

Are you ready to learn how AI can transform your ABM process, from account selection to campaign activation and measurement? We're running our second bootcamp during two sessions on Wednesday 14th and 21st May (both 4-6pm BST) in collaboration with AI&Beyond. This is an immersive learning experience over two weeks designed to open your eyes to the possibilities that come with the latest #GenAI tools. Using real-world use cases, this bootcamp will equip you with practical expertise in AI that can be integrated into your daily work, making you more efficient, creative and productive. We’ll also look at the big picture in AI, exploring the transformative impact of generative AI on industries, societies, and the future of work. Inflexion Group Executive Consultant Dorothea Gosling will lead this virtual bootcamp with Jaspreet Bindra and Anuj Magazine from AI&Beyond. We expect demand to be high so book your place soon! Find more details and how to book here https://bit.ly/4hNWzs8

Are you maximising the impact of your marketing? In her new book, Account-Based Marketing: The definitive guide for B2B marketers, our CEO Bev Burgess explores how #ABM has evolved to deliver business outcomes in alignment with sales, as Joel Harrison of B2B Marketing explains. Out now, Account-Based Marketing is available on Amazon and from Kogan Page Publishing here: https://bit.ly/4goZgyR #abm #accountbasedgrowth #b2bgrowth #b2bmarketing

Why do we need an ABM Academy? Rachael Bell, VP ABM at NTT DATA, Inc., and winner of Forrester's ABM Programme of the Year award, explains why she thinks it's important for teams around the world in this clip. Visit https://lnkd.in/eWd_rGYM to see our range of courses. #abm #b2bmarketing #awardwinner #CPD

Welcome to the March edition of The ABM-er, in which I reflect on the launch of my new book, Account-Based Marketing: The definitive handbook for B2B marketers, discuss the competencies ABM-ers need, and celebrate the new ABM Academy from Inflexion Group. I hope you find it useful.

Following yesterday's launch of our new ABM Academy, Inflexion Group today announces a strengthened strategic partnership with B2B Marketing, bringing enhanced benefits to both Inflexion Group clients and B2B Marketing's Propolis community members. Highlights include: • ABM Academy courses now available via B2B Marketing's website and Propolis community, with members receiving 10% discount • Joint research initiatives producing ABM benchmarking reports and webinars for Propolis members • ABM Masterclasses for Propolis member companies • Conference keynote and workshop session - including our CEO Bev Burgess as keynote at the Global ABM Conference in November 2025 Find out more here: https://bit.ly/3Fm4CxQ Congratulations to everyone involved, including Joel Harrison, Richard O'Connor, Sarah Lovelock, Sarah Casswell and our Chair, Tim Shercliff.

Are you helping your clients navigate the global trends that are reshaping their world? In her new book, Account-Based Marketing: The definitive guide for B2B marketers, our CEO Bev Burgess recommends how to use #ABM to deliver trusted advice and a distinctive client experience, as Julie Parsons of White & Case LLP explains. Out now, Account-Based Marketing is available on Amazon and from Kogan Page Publishing here: https://bit.ly/4goZgyR #abm #accountbasedgrowth #b2bgrowth #b2bmarketing