Influential

As we continue celebrating Hispanic Heritage Month, we’re thrilled to introduce three more of our outstanding Hispanic team members: Josie Garcia, Audrey Alajmi, and Gladys Brea. Josie emigrated from Cuba to Miami in hopes of a brighter future. She considers herself an "Influencer Whisperer," known for cultivating strong relationships with managers and influencers that shine through her work. Outside of work, she enjoys taking fitness classes and traveling. As a first-generation Mexican American, Audrey was raised to work hard and lean on her community. Here at Influential, she works behind the scenes to keep everything SOC 2 compliant, ensuring secure operations. In her free time, Audrey loves riding her motorcycle. Gladys’s work superpower is strategic thinking; she is always focused on big-picture solutions. During her time outside of work, she enjoys DIY projects, exploring new places with her husband, and deepening her connection to her Puerto Rican and Dominican roots through cooking traditional dishes like pernil and pollo guisado. #Influential #HispanicHeritageMonth2024 #HHM

Influential hosted two remarkable company-wide events in Los Angeles and New York City to celebrate our recent acquisition by Publicis Groupe. A huge thank you to everyone who attended and helped make these celebrations unforgettable! These events were not only a celebration of our most recent milestone, but also a chance to bring together our team members from across the country to recognize the hard work and dedication that have driven our company wide success. As our CEO, Ryan Detert, said, “The dedication, expertise, and collaboration from our team is why we are here today.” We’re excited about the future with Publicis Groupe and the incredible opportunities that lie ahead—this is just the beginning. Together, we are #Influential. 

In celebration of Hispanic Heritage Month, Influential is excited to spotlight  three of our incredible Hispanic employees: Salvador Yanez-Ruiz, Dayra Cerda, and Alexis Fernandez. Celebrated from September 15th to October 15th, #HHM is a time to recognize and honor the rich cultural contributions and diverse experiences of the Hispanic community within our company and beyond. Here’s a little bit about each of them: As a Campaign Manager, Salvador excels at creative problem solving and staying adaptable to ensure smooth content development in a fast-paced environment. Outside of work, he loves to travel, explore new foods, enjoy live music, and spend time outdoors, all while proudly embracing his Mexican-American heritage and serving as our Hispanic ERG Leader. Identifying as Dominican and Puerto Rican and serving as an Associate on our Creator Partnerships team, Dayra is a true jack-of-all-trades, always eager to master whatever comes her way. Outside of work, she enjoys podcasting with her partner on LGBTQ+ topics, sharing insights, and sparking conversations. Alexis is a first-generation Cuban American who is outspoken and confident in taking risks and betting on herself. She’s a Specialist on our Campaign Management team, but outside of work, she enjoys exploring NYC, creating content, doing pilates, and spending time with her dog. Stay tuned as we spotlight more of our Hispanic employees throughout the next few weeks! #Influential #HispanicHeritageMonth2024

To my working parents, this post will likely resonate with you most, but I hope it touches just a few more across my network, and that you take a beat and quick minute to read. This is my first type of such post, but here goes: As the second full week of school is almost at a close, I reflect. Families and kids are getting back into their groove. Back to School Night follows next week. And the board of EDU candidates are a campaigning, planting their signs on nearby lawns - and for the first time, my lawn is included. Because for the first time, these names are not just those of strangers, but those of parents, friends, and neighbors looking to make a difference in our school, communities and in the lives our kids. I cringed when my small NJ town announced there would be full time cops on guard at every school, starting with kids’ classes aged 3. But it’s a must today. To feel more protected, to know our kids are safe. Sadly though, there’s still so much more to be done, and back to school now triggers a ton of fear, as evidenced by recent events this past September 4th. When The Sandy Hook Promise approached myself and Influential to help support their campaign message, it was a no-brainer. The organization was started by families affected by Sandy Hook, which absolutely saddens my heart. Through their educational efforts and in-school curriculum, they have been able to successfully prevent several school shootings. Their goal is to bring their “Know the Warning Signs” curriculum, free of charge, to as many schools and communities as possible. They’ve asked us all to reflect on “MY WHY”. If mine isn’t obvious enough, it’s for my love of people; for all the kids; for the families of anyone ever impacted; for the communities; and for humanity. I’ve always believed that what you give you get. So this is my small contribution to such an important cause. Text MYWHY to 79775 to receive the warning signs. Please share with family, friends, peers, and help spread the love. 💚 This is me on school grounds with my two boys and I wouldn't want these faces any other way. #thesandyhookpromise

Just wrapped up an incredible 3 days of networking, education, and integration at CJ Summit! 🚀 Here's a quick recap: 🎤 👏 Kicked off with powerful opening remarks from Santi Pierini, CEO of CJ, and Dave Penski, CEO of Publicis Media. 🏆 🌟 Kim Iadevaia and Mackenzie Ferrara (Simms) attended the CJ Excellence Awards. ✨🌀 Mackenzie Ferrara (Simms) took the stage as a panelist, diving into the exciting ways we're leveraging AI at Influential. 🌄🍴 Closed the event with a private client dinner at the beautiful San Ysidro Ranch. At the heart of the summit was the power of collaboration. We spent these three days exploring how CJ, Publicis Groupe, and Influential can work together to drive impactful business outcomes for our clients through influencers at every stage of the consumer journey. #CJSummit #AI #InfluencerMarketing #PublicisGroupe #Influential

In remembrance of the Sandy Hook tragedy and in honor of the lives taken, please join Influential and more than 10 million people who have already made the promise to protect children from gun violence. Gun violence is preventable when you know the warning signs. We invite you to learn and share the critical signs of violence by texting MYWHY to 79775. #SandyHookPromise #ProtectOurKids #EndGunViolence

Introducing our extraordinary 2024 Intern Team! This year, we have 18 remarkable interns working across various departments to make a significant impact at Influential. We are extremely proud to have such a devoted team of individuals working alongside us and supporting our organization. Our interns have shown dedication not only to their personal growth but also to the growth of our company. This team has collaborated to implement an internal resource that provides a holistic overview of what an average employee does in their day-to-day work within each department. Their enthusiasm is truly inspiring, and we are eager to witness their continued success. Congratulations to the Influential 2024 Intern Team!

A true testament to your brand breaking through on social is when the tastemakers and creators recognize and revere it. To showcase some the best CMOs and brands in the business, we've launched the Us Weekly & Influential Top 50 Hottest Brands of 2024. 🔥 We partnered with Us Weekly to survey our influencer network to find the top brands and CMOs who are operating at the speed of culture. These are your favorite influencers’ favorite brands. https://lnkd.in/e3HsQZQU

Influential is excited to announce that we have officially joined the Publicis Groupe family! This acquisition marks a significant milestone for Influential, as we combine our expertise in influencer marketing with Publicis Groupe's unparalleled data, technology, resources and global reach. Together, we are poised to deliver even more innovative and impactful solutions for our clients. A heartfelt thank you to our incredible team, clients, and partners who have been part of our journey, so far. We look forward to this new chapter of growth and success, creating even more value and opportunities together. Please stay tuned for more updates as we embark on this exciting adventure! #Acquisition #Influential #PublicisGroupe #Teamwork #Growth #Innovation

We're proud to share our official TikTok Influential Awards highlight reel, capturing the dynamic energy of this unforgettable event during the Cannes Lions International Festival of Creativity. Watch as 12 visionary CMOs receive Gen Z-approved awards from extraordinary creators who are shaping the future of marketing. A giant thank you to our amazing partners at TikTok, as well as our sponsors from GSTV, Adobe, Kantar, and Smartly! #TikTokInfluentialAwards #Cannes2024 #InfluencerMarketing #CMOs #Creators