Informa Engage

A colleague favourite day at Informa is our #WalktheWorld event, where colleagues come together to walk and raise money for local causes that matter to them. It was our London office’s turn last month and what a beautiful day for a walk! Highlights include a walking silent disco along the way, incredible views of Battersea Power Station, and post walk treats at Between the Bridges. Next stop – Toronto, Canada! #LifeAtInformaConnect #WalkTheWorld

Are you tired of attracting window shoppers when you need genuine buyers? Of course, you are. My latest article offers B2B marketers insights into how to tell serious buyers apart from curious browsers using NetLine's 2024 Report insights. Here's a taste of what's inside: 💠 Decoding Content Consumption Patterns Learn how analyzing the types and frequency of content engagement can help pinpoint serious buyers. 💠 Insights from the Content Format Intent Matrix Discover how different content formats reveal varying levels of buyer intent and their journey stage. 💠 Recognizing High-Intent Signals Identify prospects showing strong intent by engaging with comprehensive content like white papers and case studies. 💠 Personalizing Engagement Strategies Leverage intent data to tailor your content and engagement strategies for high-intent prospects. 💠 Focusing on High-Value Accounts Effectively allocate your marketing resources by distinguishing between serious buyers and casual browsers to maximize ROI. Using #intent data to differentiate serious buyers from curious browsers can enhance your marketing effectiveness, optimize resource allocation, and improve #ROI. Explore "How to Distinguish Serious Buyers from Curious Browsers with NetLine’s 2024 Report" for in-depth insights and actionable strategies. Article can be found below. ⏬ #intentdata #b2bcontent #b2bsales #salesenablement #salesacceleration #permissionmarketing

Volunteering Days enable our colleagues to engage, during worktime, with a charity of their choice. Our Audience Development graduates spent a day at The Felix Project, an organisation that collects fresh and nutritious surplus food and delivers delicious meals to charities and schools. Informa Tech’s volunteers (speedily!) packed meals, chopped vegetables, and cleaned the kitchen areas at the end of their shift. As part of Informa, every colleague can enjoy four volunteering days each year. #LifeAtInformaTech #Volunteering #TechLife

Ready to boost your career? Join Team Informa Connect! We currently have 20+ open roles, including: 💎 Senior Reporter for WealthManagement.com, based in New York 💎 Business Development Executive for Greenbuild, based in New York 💎 Sponsorship Fulfilment Lead for Art Toronto, based in Toronto 💎 Delivery Coordinator based in London 💎 Executive Assistant (2 open roles, Boston and Chicago) 💎 Office Manager (part time), Sydney Check out the latest global opportunities and find out more about Life at Informa Connect here: https://lnkd.in/gzcSgCFS #LifeAtInformaConnect

At Informa Tech, we continue to celebrate diversity and work towards a more inclusive industry. For Pride month, we partnered with our wider Informa network to deliver an array of events hosted across the globe. From Drag Bingo to virtual quizzes, take a look at how we celebrated Pride month in style: ➡️ Andrei Bogdan (AssocIEDP) (MCMI), Inclusion, Diversity & Engagement Manager, welcomed 15 students from Parker Academy Daventry’s LGBTQIA+ network, PRISM, for an incredible session about the LGBTQIA+ Generation of Tomorrow ➡️ AllInforma Rainbow and Informa Connect hosted a bake social for colleagues. ➡️ We were joined by Aidan Orange & Miss Joelle for an iconic Drag Bingo event where all proceeds went to akt, who give LGBTQIA+ young people at risk of, or are experiencing homelessness support they need to thrive. ➡️ Plenty of networking drinks were hosted in London and New York. #LifeAtInformaTech #Pride #DiversityInTech

Which is the best Friday of the month? We’d say Third Friday! On the third Friday of every month, our colleagues can join a variety of live and on-demand sessions designed to enhance personal and professional development. It’s a great time to pause, reflect, and listen to different perspectives. Sarita Lakhiani, Head of Marketing, shares her thoughts on this initiative: #ThirdFriday #LifeatInformaConnect

Thought leadership content marketing doesn’t always have to be a heavy lift. Video interviews are an effective means to elevate brand awareness and reinforce credibility. They offer a convenient and relatable way to share perspectives on industry trends, challenges, and innovations. Shout out to Bill Kleyman at Network Computing for his engaging conversation with Mattias Fridström, Chief Evangelist at Arelion! This interview is a great example of taking a complex topic like network services for Application and Cloud providers and distilling it into a quick and accessible experience. #ThoughtLeadership #ContentMarketing #InformaEngage https://lnkd.in/gjtFbNBd

Fellow Engager Becky Traynor participated in an Allinforma Rainbow event at the 240 Blackfriars Office in London, welcoming 15 students aged 12-15 from Parker Academy Daventry. These students are part of the school's LGBTQIA+ network (described as "a mini Rainbow Network of their own"). Thank you, Becky, for representing Engage and supporting the event as we wrap up Pride month! 🌈 #LifeAtInforma

🌈Today in the NYC Office of Informa, we are kicking off a Pride Month with our first Pride Event of the month! 📢Special shoutout to Evian Delgado Santana, Don Pietranczyk, and the AllInforma Rainbow team for making sure our NYC colleagues who a part of the LGBTQ+ community feel seen and acknowledged. For those of you in the office, make sure you collect your pin and wear it proudly, even if you are just an Ally! 🎉Happy Pride, everyone!!🎉 #lifeatinforma #informa #PRIDEmonth