Invisible Dynamics

"Gap's reinvigoration efforts have helped drive market share gains at the brand for the past five quarters." Congratulations to Gap and the entire Gap Inc. team, who reported today on their positive second quarter fiscal 2024 results. Comparable sales were up 3% at Gap, representing the third consecutive quarter of positive comparable sales at the brand. Overall, Gap Inc. reported that net sales increased 5% versus last year with market share gains for the 6th consecutive quarter. Invisible Dynamics is proud to have served as Gap’s partner for the past 18 months, working closely with the Gap team to propel the brand back to the center of the cultural zeitgeist. Image: Gap Fall 24 campaign. Created and produced by Invisible Dynamics.

The pop star reunites with choreographer Sergio Reis for the ‘Get Loose’ campaign, made with agency Invisible Dynamics

Congratulations are in order to Richard Dickson and all at Gap Inc. who rang the New York Stock Exchange opening bell today, the same day that the original Gap store opened on Ocean Avenue in San Francisco in 1969. Experiential design and production by Invisible Dynamics. Gap Inc. updated its ticker symbol from “GPS” to “GAP,” a symbol of a milestone in the brand’s evolution on its 55th anniversary. "Updating our NYSE ticker symbol to GAP on our 55th anniversary recognizes both an important milestone and the reinvigoration journey we're on - inspired by our past, engaged in the present, and eager to shape the exciting evolution of our house of iconic American brands," said Gap Inc. President and Chief Executive Officer, Richard Dickson. In another nod to its heritage, Gap Inc. dressed the trading floor in Gap Denim and 1969 sweatshirts, reminiscent of 1987, when Gap Inc. took over the New York Stock Exchange for its first Casual Friday, dressing traders in khakis and casual button-down shirts provided by Gap. Photo Credit: New York Stock Exchange

Introducing Gap Fall 24. Get Loose featuring Troye Sivan. Created and produced by Invisible Dynamics. Choreographed and directed by Sergio Reis with CDK Company. A campaign debut is always a time to take a step back and celebrate all the hard work and collaboration that led to this moment. Supporting Gap throughout their brand transformation over the last 18 months has been an incredible journey. As an agency, we are extremely proud of the partnership we have built with the Gap team, working together to propel the brand back to the center of the zeitgeist. #GetLoose is a milestone for Gap and for Invisible Dynamics—a culmination of many incredible talents, collaboration and hard work.

Big week incoming. We’re anticipating incredible moments for the Gap brand, Gap Inc., and Invisible Dynamics. It's the culmination of many months of collaboration and hard work from a range of incredible talents. I am incredibly proud of the partnership ID has built with the Gap team over the past 18 months, working together to propel the brand back to the center of the zeitgeist. From BoF to AdWeek, Fast Company to Vogue, Gap’s momentum and reconnection to culture is being recognized. Equal parts humbling and energizing. Watch this space.

“The star of beloved indie hit Napoleon Dynamite – whose awkwardly joyous freestyle routine became an iconic movie moment – has notes for some young proteges...” ADWEEK has praised GapKids’ “endearing” new back-to-school campaign, created and produced by Invisible Dynamics, featuring a surprise cameo from actors Jon Heder and Efren Ramirez (aka Napoleon and Pedro). 20 years on from Napoleon Dynamite’s debut, the film’s unforgettable dance scene provided inspiration for GapKids’ Just Dance. "Back to school can be a daunting time,” said Heder, a father himself. “This campaign is an important reminder to encourage children to celebrate their superpowers and dance like no one is watching.” Congratulations to the Gap team. https://lnkd.in/exbKkqXK

“If you have a really strong grasp on [your brand’s] identity, the ideas come naturally… I’m an instinctual, guttural type of creative… And when the dots truly connect, that’s when the magic happens.” Congratulations to Calvin George Leung, Gap's VP Head of Creative, on his recognition by Glossy. On the genesis of Gap’s Spring 24 Linen Moves campaign, starring Tyla and Jungle  – a runaway hit that “nearly broke the internet” – Leung credits the team of “amazing creatives” who helped “attack that vision,” with Invisible Dynamics serving as Gap’s creative partner. “We all watched it, and we just knew, ‘This is incredible.’” Thank you Calvin and the entire Gap team for your partnership. https://lnkd.in/gtNdMFSZ

Just Dance. Introducing GapKids Fall 24. The back-to-school campaign. An invitation to come as you are. To find your own rhythm. To move the way only you can. A reminder to simply be you. To be original. Featuring a dance icon and originator of originality. (Watch until the end). Gap Featuring Jon Heder and Efren Ramirez Director Charlie Di Placido Photographer Amy Troost GAP CMO Fabiola Torres GAP Creative Director Calvin George Leung GAP Head of Marketing Erika Everett Agency Invisible Dynamics Production Invisible Dynamics Casting Manuka Director Of Photography Russ Fraser Choreographer Ysabelle Capitulé Stylist Caroline Newell Hair Stylist Adam Markarian Makeup Artist Holly Silius Nail Artist Yoko Sakakura Production Designer BG Porter Editor Chris Black Color Alex Gregory

“Gap knows what it stands for again.” Gap’s performance has been recognized by The Business of Fashion, noting that the efforts have “[propelled] the Gap brand into the cultural limelight.” BoF cites the brand’s “streamlined assortment and confident marketing” driven by “buzzy collaborations,” “fashion-forward capsules,” ⁠and Gap’s “spring linens collection promoted via a campaign with the musician Tyla.” Congratulations to Richard Dickson and the Gap team, and thank you for your partnership! https://lnkd.in/eKaPCzPM

Congratulations to Richard Dickson and the whole Gap Inc. team for their stellar results release. Reported by WWD: "Real signs of a recovery in the works emerged Thursday when the San Francisco-based Gap Inc. reported a profitable first quarter for 2024, reversing last year’s loss, and cited comparable sales gains across all four of its brands: Old Navy, Gap, Banana Republic and Athleta." “We are really pleased with our quarterly performance,” Richard Dickson, Gap Inc. president and chief executive officer, told WWD, adding that the quarter “exceeded expectations and was the fifth consecutive quarter where we grew market share.” Asked when was the last time Gap Inc. reported quarterly comparable sales gains for all four of its brands, Dickson replied: “The truth is, we can’t remember.” The Spring 'Linen Moves' campaign - created and produced by Invisible Dynamics - was cited as a key driver of success for the Gap brand last quarter. "This represents the second consecutive quarter of positive comparable sales at the brand. Gap’s performance was primarily driven by strong marketing and product execution centered around its Linen Moves campaign,” the company stated." "Dickson said that at the Gap brand, “our ‘Linen Moves’ campaign has been incredibly well-received. Linen sales are up double digits. We’re adding colors and styles. We believe linen will be an important segment of our business as we move forward.” https://lnkd.in/eADZJg3W