Ironwood Insights Group, LLC

Ironwood Insights Group invites you to join us in our support of Marty's Orchid House (MOH)!   Marty's Orchid House offers all-day therapeutic, health-focused care for children with sensory processing disorder and/or Autism Spectrum Disorder (ASD) with overlapping health issues, providing children with the positive and supportive environment needed to reach their full potential. Our fundraising this year will be focused on helping provide educational toys and communication equipment to meet the learning needs of the children at Orchid House Louisville! Help out with our Amazon WISHLIST: https://lnkd.in/eN6N-Fkg

Whether it’s the lead methodology or a central part of a mixed methodology, telephone research has become the resurgent data collection method in the insights industry. Telephone research can address the weaknesses of other methodologies and improve the accuracy and completeness of your insights by... providing more representative samples, improving response rates/reducing non-response bias, maximizing reach into narrow or hard to reach target audiences/markets/geographies. Ironwood Insights Group is answering the call for improved data quality with... 💻 One of the industry’s largest and most technologically-advanced CATI operations featuring a network of five in-house call centers—domestic, international, virtual—and hundreds of interviewers and supervisors. 📊 Integrated technology that streamlines sample management, data collection, and data analysis 📞 Telephone data collection systems and best-practice processes that far exceed industry standards for quality assurance and security. Find out more about Ironwood’s full-spectrum capabilities... a robust suite of data collection, technology and analytics capabilities, driven by leading industry consultants

Data collection is often one of the most-overlooked aspects of the insights process.   Whether the challenge is qualitative or quantitative, it is important to draw from a diverse data set of collection solutions to ensure the integrity of the research outcomes.   Ironwood Insights Group’s consultants offer decades of experience in complex data collection and sample design that will provide the proper foundation for quality insights and sound business decisions.

Online research can be overused by researchers compulsively chasing fast-turn, lowest cost data collection approaches. BUT an “online at all costs” mentality can work against sample quality and ultimately, data integrity.   Ironwood Insight Group dives deep to understand the insights challenge first, then recommends the best sampling and data collection strategy. Alternative or mixed mode data collection methods—telephone, text-to-web, mail/QR and even in-person—can be cost-effective, provide a more representative view of the population AND ensure better quality insights.   Contact Ironwood Insights for leading edge data collection consultation and insights you can trust.  

Ironwood team members Angela Quinn and Stuart Cohen are attending the CRC Conference in New York City! If you’re attending, let’s connect! We'd love to grab a coffee and discuss how we can collaborate or exchange thoughts on the latest trends. #CorporateResearch #CRC #MarketResearch #IndustryLeadership #Innovation #NYC #InsightsAssociation

Ironwood Insights Groups appoints "Tattooed and Enthused" Angela Quinn as Director of Sales!   "I am beyond thrilled to be joining the Ironwood Insights Group (IIG) team as a Sales Director. The integrity of IIG and the collective knowledge of the folks that work here was a huge pull. Along with the variety of services it has to offer, the opportunity to learn and grow left me with little choice about my next career move!!"   Angela (Ang) has spent the last 6 years on the supplier side, focusing on both Online and CATI sample. She brings her effervescent enthusiasm and knowledge to Ironwood to spread the word about their fully integrated full-service capabilities. She is a member and volunteer of numerous insights organizations, loves to fundraise in her spare time, and is a DEIB advocate.    Welcome to the team, Angela Quinn!

The reach of online panels has made it easier than ever to access respondents from all over the world. But beware—prioritizing speed and cost with a “one-size-fits-all” approach to global research often leads to compromised data quality and insights.   🌍 At Ironwood Insights Group, we take a different approach. Our in-house, multi-modal data collection capabilities allow us to match the RIGHT method and RIGHT sampling frame to the specific cultural nuances of each market. Whether it's LATAM, EMEA, or APAC— all projects, no matter the complexity, are optimized for efficiency and actionability.   🔍  From online to mobile, TTW, CATI/phone, face-to-face, or mixed methodologies, Ironwood Insights Group has got you covered.   #MarketResearch #GlobalInsights #DataCollection #ResearchSolutions #IronwoodInsights #SurveyMethods #ResearchEfficiency #GlobalResearch

Understand the Limits of Online Research It’s true that online research has been the industry’s gold standard for many years. It’s also true that the online method can be overused and misused by marketers who impulsively seek cheaper, faster insights at all costs. Alternative or mixed mode data collection methods—telephone, text-to-web, mail/QR and even in-person—can be cost-effective AND provide greater informational accuracy, depth and respondent engagement. Let Ironwood Insights Group show you how the RIGHT methodologies can lead you to higher quality insights and better business decisions for your next study. #MarketResearch #OnlineResearch #Data #Insights #Quality

Ironwood Insights CEO, Brad Larson will be joining his first ESOMAR Congress in Athens, Greece! "I'm excited to meet new people from various parts of the world and establish new partnerships as we expand Ironwood's services and capabilities." - Brad #GlobalInsights #ESOMAR #GlobalMarketResearch

Quality global research requires a global perspective Taking a U.S.-centric approach to global research is a common misstep that can threaten the validity of your global research. Ironwood Insights combines deep consultative experience with industry-leading sampling and data collection know-how to tackle the most complex multi-market, global projects. We take the time to... ☑ Understand how a market’s cultural differences can impact question and survey design ☑ Consider the right data collection method for the market to maximize the reach and representativeness of the sample ☑ Account for differences in response patterns to harmonize the data across markets Find out more about our experience and capabilities across the globe: LATAM, EMEA, APAC. #GlobalMarketResearch #Insights