OvationMR

Human nature doesn’t change; it only changes how we express it. From cave paintings to TikToks, we're forever seeking connection, avoiding pain, and craving pleasure. Our leaders are those who spark hope or soothe fear. For insights pros, the real magic lies in blending timeless drives with today’s trends. Want to truly decode consumer behavior? Start with universal instincts, then layer on cultural context. That’s how we stay relevant, no matter how fast the world moves.

We are OvationMR, and our mission statement is more than just words on a page, it’s the backbone of who we are and what we stand for. “Our mission is to help You uncover insights you can Trust and take a Positive Action Forward for… Your Company, Your Community, or Your Cause.” Here’s what that means, straight from us to you: We prioritize your needs. We don’t just deliver data; we provide information that illuminates and empowers you to take action explicitly designed to address your organizational goals. Every project, every study, every insight is laser-focused on helping you make a difference where it matters most. We prioritize trust above all else. Data only has value if it’s reliable. We commit to gathering, analyzing, and presenting information with the highest quality standards so you can move forward confidently. We champion positive action. Insights aren’t meant to sit in a report. They’re fuel for forward momentum, whether you’re growing your business, strengthening your community, or advancing a cause you believe in. In short, we’re here to empower you with the knowledge and clarity to take bold steps forward. This is our commitment at OvationMR, and it forms the core of our mission.

Join us in congratulating Simon Chadwick and Josh Chasin on their induction into the Market Research Council Hall of Fame 2025 and on their significant contributions to their field. OvationMR is pleased and honored to partner with the MRC to support this event, because we believe... It’s a Great Day for Discovering Why. There are more announcements to come, but reserve your table for this important event in the meantime!

I started OvationMR in 2017, and while this isn’t my first rodeo in building a business, it’s undoubtedly the most significant and complex venture I’ve ever taken on. Fast forward seven years: I’m older, wiser, and incredibly thankful for what we’ve accomplished and the lessons learned. 1. People Are Everything You can’t build a lasting company without the right people in the right roles. From day one, I’ve seen how a passionate, resilient team can turn tough challenges into incredible opportunities. Surround yourself with people who share your vision and values, and invest in their growth. You are going to meet key people in your early career. Foster those relationships, as they will serve you a lifetime. 2. Partnerships Drive Value Without key relationships, beginning a new business is a non-starter. Great partnerships are about more than short-term gain; they’re built on mutual respect, shared goals, and trust. Whether you’re collaborating with clients, vendors, or industry peers, align around outcomes that benefit everyone involved and watch success multiply. 3. Investing for the Long Haul It’s tempting to focus on quick wins. But real progress comes from setting a strong foundation: robust infrastructure, well-trained teams, and a culture that prizes quality. Yes, it may take more time and resources initially, but strategic investing ultimately yields sustainable growth. 4. Giving Back The insights, mentorship, and support I’ve received have propelled me forward. Paying that forward to the market research industry and the next generation of entrepreneurs isn’t just the right thing; it also fuels innovation and builds a stronger, more connected community. I’m incredibly proud of the path we’re on at OvationMR. And if there’s one piece of advice I’d offer other founders, it’s this: embrace the complexities, keep learning, and remember why you started in the first place. Your future self will thank you.

Are you tapping into the gold mine of your archived insights? At OvationMR, we’ve seen firsthand how bridging expertise between brands, agencies, and industry institutions leads to transformative customer value. Our recent Quirk's Media presentation, created in partnership with the Market Research Institute International, highlights a game-changing approach: harnessing advanced AI and world-class research industry courseware content to instantly deliver relevant education and insights. But here’s the real secret sauce: collaborative partnerships. When brands and agencies work hand-in-hand, they not only streamline data access but also elevate the entire insights ecosystem—faster decisions, sharper strategies, and more impactful outcomes. Ready to see what it looks like when data, AI, and robust partnerships combine? Join us at our upcoming webinar, announced soon, to explore how leveraging organizational assets in a collaborative framework can give you a competitive edge and reshape your customer experiences. Because in a market moving this fast, we can’t rely on siloed resources. Partnering is your ticket to delivering transformational value—today and tomorrow.

Do you want the beat on leveraging organization and research archive knowledge to accelerate your brand or agency in today’s competitive landscape? You should definitely attend this high-impact session loaded with actionable insight, tips, and tactics with Ed Keller, Executive Director at the Market Research Institute International and James Whaley of OvationMR.

I am looking forward to this ADIA - Australian Data and Insights Association / ESOMAR / The Research Society Event in Sydney. As I make my way back to Los Angeles next week to reconnect with the OvationMR Team at the Quirk's Media Tradeshow. If you will be at this or the Quirks event, comment or message me, and let's chat or catch up!

Ask us about Hive®. It’s about scaling your institutional knowledge so that insights flow seamlessly across teams—from junior analysts to C-level executives. This democratization of data access fuels innovation, collaboration, and the potential for powerful breakthroughs.”

It’s happening now at QRCA Annual in Philadelphia! Stop by and see Alex Sutter and Claire Kuhn of OvationMR and Learn about Qual at Scale Mobile Ethnography and Diaries Global Recruiting for B2B, Healthcare, and More Qual Design and Reporting

Reality check: We’re all sitting on mountains of research data and organizational knowledge. It's untapped gold mines just waiting to be leveraged. In an era of instant insight, there’s no time to waste searching and sifting manually through digital, sometimes dusty archives for hours and perhaps days on end. If you can’t surface actionable intelligence fast, you lose ground. Stated clearly, leveraging organizational knowledge on demand is more than a “nice-to-have”; it’s a strategic must. Join us in Los Angeles on February 26, 2025, where OvationMR and the Market Research Institute International will share how to transform organizational knowledge into a dynamic, on-demand insights engine. Check out the session details here: Repurposing Trusted Market Research Courseware to Power an Advanced AI Agent: https://lnkd.in/e-bBypST Because in today’s market, data that just sits there is data you’re not using to win. See you at Quirk's Media LA