Jennifer Bett Communications

After years of constant scrutiny, Ella Emhoff is embracing a new chapter that prioritizes creativity, community and a slower pace. 🧶❤️ Last week, she relaunched her Soft Hands Knit Club with #JBCclient Nuuly, inviting around 100 crafters to stitch, connect, and find a moment of calm. Nuuly provided deadstock sweaters for the occasion, empowering attendees to create beautiful pieces while embracing sustainable fashion. 🌍💚 Danya Issawi got the full scoop for New York Magazine's The Cut. Read more below! #Nuuly #SustainableFashion #CraftingCommunity #Creativity

A great brand doesn’t exist without a great founder — and Ellen Marie Bennett proves that success isn’t just about hustle, but balance. ⚖️ The Hedley & Bennett founder shares how returning to swimming has become a vital ritual, giving her the space to reset, stay present and lead with clarity. 🏊♂️ ✨ Immersing herself in the water allows her to escape the constant demands of entrepreneurship, find mental clarity and embrace the patience and discipline needed to build something that lasts — because in a fast-moving world, slowing down can be the key to long-term success. Read the whole Inc. Magazine story below!

Raising capital can be quite a challenge for female founders, but there’s a fresh playbook to help navigate this landscape. 🌟 Huge shoutout to #JBCclients Julie Bornstein for securing $50M for Daydream by leveraging her rich experience to boost investor confidence, and Amira Rasool from The Folklore for raising $3.4M by building meaningful relationships and highlighting the brand’s incredible growth potential. 💪 Check out The Business of Fashion for the full story. Thanks, Sheena Butler-Young!

Dorsey is debuting its limited-edition Paracord Capsule with Vogue for 24 hours! 💎✨ This innovative line marries modern luxury with a sporty edge, showcasing the elegance of lab-grown gemstones coupled with the raw energy of paracord. Available for a limited time, shoppers will have 24-hour exclusive access to this collection starting March 28th on Vogue. As Founder Meg Strachan beautifully puts it: “This collection redefines modern luxury — where utility meets timeless beauty in a way that feels both archival and undeniably contemporary.” 💎✨ Check out the full feature by Cortne Bonilla and get ready to shop! 💖

Gen Alpha’s love for bold, vibrant beauty is shaping the industry, and #JBCclient Evereden is leading the way. 🌟 When developing its new fragrance mists, the brand turned to its most enthusiastic customers — tweens! — to gather unfiltered feedback through focus groups (and plenty of pizza). The result is three scents (Darling, Main Character, and Supernova) packaged in gorgeous orange, green and purple bottles. The Business of Fashion's Liz Flora got the full scoop. ⬇️ #Evereden #Skincare #GenAlpha

In our latest edition of #OfficeHours on Substack, we tackle an important topic for all brands searching for a new PR agency: What key questions should you ask to ensure a successful partnership? 💭 Choosing the right agency goes beyond just credentials; it’s about aligning with a partner that truly understands your vision and values. So we’ve compiled 6 essential questions to guide your selection process. They'll help empower you to evaluate potential partners effectively and make informed decisions to elevate your brand's visibility and audience connection. Ready to dive deeper? Read and subscribe below. ⬇️ https://lnkd.in/dDzJBj8D And remember, if you have any questions or want to share your thoughts, feel free to comment or reach out! 🤍 Happy reading! Jennifer Meyer & Melissa Conner #PublicRelations #PRAgency

Talk about a dream headline. 💛🌟 #JBCclient Evereden is paving the way for Gen Alpha in the beauty industry — much like Bonne Bell did for previous generations. For Fast Company, Elizabeth Segran, Ph.D. highlighted Evereden's age-appropriate fragrances that cater to the preferences and desires of young consumers, while ensuring safety and quality. As co-founder Kimberley Ho puts it: “Tweens are at an age when they are trying to figure out who they are. We’re trying to say that you can be many things at once.” Check out the full story below! ✨ #Evereden #GenAlpha #CleanBeauty

Twelve years ago, a mutual friend introduced me to two ambitious women who wanted to "pick my brain about PR" at a café. A well-known celebrity was nearby, and one of these young women boldly approached him, asking him to sign up for her small newsletter. He looked slightly uncomfortable but smiled and recognized it. "theSkimm?" he said, and complimented the name. Since then, I’ve been on this journey with Carly Zakin and Danielle Weisberg — as an advisor, “big sister,” and publicist. When we launched our businesses, we ended up in the same building, sharing tiny offices and an even tinier bathroom. We borrowed their microwave, they stole our snacks. And it was there that they grew theSkimm from a small newsletter into a media phenomenon. During this time, a prestigious publication wanted to feature theSkimm on their cover, but only had room for one co-founder. I emphasized how important this would be for their brand, yet Carly and Danielle firmly believed the brand required both of them, so they declined. As their publicist, I was annoyed. As their friend, I was inspired. Years later, after I was finally convinced by Melissa Conner, Jennifer Bett Communications became theSkimm's agency of record, strengthening our partnership. Led by Emily Tschirhart and Daria M, the collaboration has resulted in significant press moments showcasing powerful campaigns like #ShowUsYourLeave and their free #Don’tWait tool for medical appointments. All of us at JBC are incredibly proud of Carly, Danielle, and the entire theSkimm team. And personally, it's been a career highlight to have been even a small part of their story. https://lnkd.in/gW8JuVuy

📢 BIG NEWS! 🎉 We are beyond thrilled to announce that #JBCclient theSkimm has been acquired by Ziff Davis' Everyday Health Group. This strategic acquisition positions theSkimm within one of the largest health and wellness media portfolios, allowing them to further engage their audience of over 5 million millennial and Gen X women. Under the continued leadership of co-founders and co-CEOs Danielle Weisberg and Carly Zakin, theSkimm will thrive as a standalone brand, expanding their impactful health and wellness coverage while maintaining their signature voice. This milestone not only underscores theSkimm's credibility and relevance in today's market, but also highlights the growing importance of women-centric content in the health sector. 🌟 And this is just the beginning. We can't wait to watch theSkimm flourish in this new chapter and are proud to have played a role in their journey!

We are thrilled to announce that three of amazing #JBCclients — Nuuly, Bubble, and Midi Health — have been recognized on Fast Company’s prestigious list of the World’s 50 Most Innovative Companies of 2025! 🎉 This remarkable achievement underscores their unwavering commitment to innovation and excellence in their respective industries. ✨ Nuuly continues to redefine the fashion rental landscape, making sustainable choices stylish and accessible for everyone. ✨ Bubble is cracking the Gen Z beauty code  by craft skincare solutions that balance and hydrate young, vibrant skin. ✨ Midi Health is at the forefront of revolutionizing healthcare, expanding access to menopause care with virtual, insurance-covered treatment. We are incredibly proud to partner with such visionary brands that are not only pushing the boundaries of innovation, but also making a positive impact in our world. Check out the full list below. #FCMostInnovative